Which platform is better for outreach deliverability? Here’s a quick breakdown:
- QuickMail is ideal for email-only campaigns, offering tools like inbox rotation, Gmail API integration, and AI-powered sender management to improve email deliverability. Pricing starts at $49/month, and it’s best suited for teams focused on technical deliverability optimization.
- Closely combines email and LinkedIn automation, emphasizing AI-driven personalization and verified contact data. With plans starting at $49/month, it’s a great choice for multichannel outreach and teams prioritizing engagement through personalized messaging.
Both platforms cater to US sales teams but differ in approach. QuickMail focuses on technical solutions, while Closely emphasizes multichannel strategies and personalization.
Quick Comparison
| Feature | QuickMail | Closely |
|---|---|---|
| Primary Focus | Email deliverability optimization | Email + LinkedIn multichannel outreach |
| Key Tools | Inbox rotation, Gmail API, AI sender management | AI personalization, LinkedIn automation |
| Pricing | Starts at $49/month | Starts at $49/month |
| Best For | Email-centric teams with technical expertise | Teams seeking multichannel outreach |
| Support | Business hours | 24-hour support |
Bottom Line: Choose QuickMail for email-only campaigns with technical control or Closely for multichannel outreach with personalized engagement.
Deliverability Basics for Sales Automation
What is Deliverability?
Deliverability refers to the percentage of emails and LinkedIn messages that successfully land in recipients’ inboxes. When it comes to sales automation, it’s about ensuring that your outreach – whether through email or platforms like LinkedIn – actually reaches your audience instead of getting filtered out or ignored.
Why Deliverability Matters for US Sales Teams
For sales teams in the U.S., high deliverability is crucial. It ensures your messages make it to the right inboxes, which directly impacts engagement rates and, ultimately, sales performance. Understanding these basics helps you evaluate how different platforms handle email and LinkedIn outreach, ensuring your efforts don’t go to waste.
Mastering Email Deliverability in 2025 The Top Tools You Need
QuickMail: Deliverability Features and Performance
QuickMail is an email automation tool designed to help teams running email-only campaigns achieve consistent inbox delivery.
Key Deliverability Tools
QuickMail’s standout feature is its inbox rotation system, which spreads outgoing emails across multiple connected accounts. This reduces the risk of any single account being flagged for high-volume sending, protecting sender reputation and improving deliverability rates.
By directly integrating with Gmail and Outlook APIs, QuickMail avoids traditional SMTP triggers, sending emails that mimic regular user messages.
Another important feature is its automated follow-up sequences, which spaces follow-up emails at customizable intervals. This ensures a natural sending cadence that avoids overwhelming recipients or triggering spam filters.
QuickMail also uses AI-driven reply detection to pause sequences as soon as a response is detected. This not only prevents unnecessary follow-ups but also helps maintain a strong sender reputation by lowering the chances of emails being marked as spam.
These tools are supported by performance analytics, which help fine-tune deliverability strategies for better results.
Campaign Performance and Analytics
QuickMail offers detailed analytics to help teams optimize their email campaigns.
The platform includes open and click tracking, allowing U.S.-based sales teams to see which messages resonate most with their audience. Real-time metrics like delivery, open, and response rates help teams quickly identify and fix deliverability issues, ensuring consistent inbox placement.
For seamless workflow integration, QuickMail connects with popular CRMs like Salesforce, HubSpot, and Pipedrive. This ensures that campaign data and prospect interactions flow directly into existing sales pipelines, making it easier to track ROI and adjust outreach strategies.
QuickMail’s A/B testing tools let users experiment with subject lines, email content, and sending times to find the best-performing combinations. This data-driven approach improves both engagement and deliverability over time.
The platform also includes a bounce management system that automatically handles invalid emails. By managing hard and soft bounces and providing detailed reports, it helps users maintain clean email lists and safeguard their sender reputation.
Pricing Overview
QuickMail’s pricing is based on email volume, offering flexibility for teams of different sizes.
Plans start at $49/month for up to 5,000 emails and go up to $89/month for 20,000 emails, which includes advanced analytics and CRM integrations. For larger teams, the Expert plan costs $129/month, covering up to 50,000 emails, priority support, and advanced features like dedicated IP warming. Custom pricing is available for enterprises needing higher volumes or specific integrations.
All prices are in U.S. dollars, and QuickMail offers a 14-day free trial so users can test its deliverability features before committing. The volume-based pricing makes it easy for teams to plan their outreach budgets based on monthly email needs.
It’s worth noting that QuickMail focuses solely on email automation. Teams looking to include LinkedIn outreach in their campaigns will need to use additional tools, which could increase overall costs for multi-channel strategies.
Closely: Deliverability-Focused Features
Closely combines LinkedIn and email campaigns into unified workflows, offering a seamless multichannel outreach solution. By integrating these platforms, sales teams in the U.S. can enhance engagement and ensure better deliverability with messages tailored through data-driven insights.
AI-Powered Personalization and Data Enrichment
Closely uses an AI-powered personalization engine to craft messages that resonate. By analyzing data from LinkedIn profiles and other sources, it creates customized messages at scale. This personalization aims to improve open and reply rates by making each message feel uniquely tailored to the recipient.
In addition, Closely’s data enrichment tools provide sales teams with verified business emails and direct phone numbers, ensuring accurate contact information. The platform also features Automated AI Sales Agents, which handle lead research, qualification, and personalization. This AI-driven efficiency extends to LinkedIn outreach, making it a vital part of the process.
LinkedIn Automation
Closely simplifies LinkedIn outreach by automating tasks like connection requests and personalized messaging sequences. With LinkedIn and email campaigns managed from a single dashboard, teams can execute coordinated multichannel strategies effortlessly.
Pricing and Plans
Closely offers a credit-based pricing structure, giving users flexibility for email lookups, phone searches, and AI-driven personalizations.
- Starter Plan: Priced at $49/month, it includes one LinkedIn account, unlimited email accounts, and 1,000 credits monthly. These credits can be used for 250 email lookups, 50 phone searches, or 500 AI personalizations.
- Growth Plan: At $127/month, this plan supports three LinkedIn accounts and provides 3,000 monthly credits, which cover 750 email lookups, 150 phone searches, or 1,500 AI personalizations.
- Essential Plan: For $205/month, users get five LinkedIn accounts and 5,000 credits per month, allowing for 1,250 email lookups, 250 phone searches, or 2,500 AI personalizations.
- Custom Plan: Starting at $350/month, it accommodates 10 LinkedIn accounts and offers customizable credit allocations tailored to larger teams’ needs.
All plans include white-label options, enabling agencies and consultants to rebrand the platform while maintaining clear usage cost tracking for better budget management.
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Direct Comparison: Deliverability Features and User Experience
Taking a closer look, QuickMail and Closely have distinct approaches to email outreach. QuickMail leans on tool-based email optimization, while Closely focuses on data-driven, AI-enhanced personalization.
Comparison Table
| Feature Category | QuickMail | Closely |
|---|---|---|
| Email Deliverability Tools | AI-powered sender management, automated email warm-up, blacklist/DNS monitoring, Gmail API integration | Verified contacts and AI personalization to lower spam risks |
| Deliverability Analytics | Detailed metrics with hundreds of data points analyzed daily[1] | Campaign tracking with insights on engagement and optimization |
| AI Technology | Deliverability AI to monitor and protect performance | AI personalization engine and Sales AI agents |
| Multi-channel Support | Focused on email automation | Combines email and LinkedIn workflows |
| Gmail Integration | Tailored for Gmail updates in 2024[1] | Standard Gmail compatibility |
| Data Quality | Standard contact management | Verified business emails and phone numbers |
| Team Management | Multi-user support | White-label options with team performance tracking |
When it comes to user experience, the platforms reflect their distinct philosophies. QuickMail caters to teams that value full control over sender reputation and technical processes like email warm-ups. On the other hand, Closely simplifies deliverability by focusing on verified contacts and personalized messaging, making it a better fit for teams that prioritize crafting engaging content over managing technical deliverability.
QuickMail’s Deliverability AI offers granular control of metrics, perfect for teams that need in-depth reporting and analysis. Closely, however, takes a hands-off approach, automatically optimizing deliverability through better data and personalization. This makes it appealing for teams that want to focus on outreach creativity rather than technical management.
For US-based sales teams, QuickMail’s emphasis on Gmail optimization is a strong advantage, especially with the platform’s updates for 2024. Gmail remains a dominant force in the American business email landscape. Meanwhile, Closely’s multichannel strategy, blending LinkedIn and email outreach, aligns with the increasing need for integrated sales workflows.
Ultimately, the choice between these platforms depends on your team’s expertise and goals. Whether you’re looking for detailed control or streamlined simplicity, these comparisons highlight the strengths of each platform, helping you find the best fit for your outreach strategy.
Platform Selection Guide for US Sales Teams and Agencies
When choosing the right platform, US sales teams should consider their team size, operational goals, and specific business needs. Here’s a breakdown to help guide the decision.
Best Fit by Team Size and Requirements
Solo Sales Professionals and Small Teams (1-5 people) will find Closely’s $49/month Starter plan an excellent option. It offers unlimited email accounts, AI-driven personalization, and multichannel outreach tools, all while staying budget-friendly. Its built-in data enrichment and verified contact finder eliminate the need for additional tools, making it ideal for teams with limited resources.
QuickMail’s $49/month Single Basic plan is another strong contender, particularly for users with technical expertise. This plan includes granular email controls, AI-powered sender management, and email warm-up partnerships, which are valuable for maintaining deliverability.
Small-to-Medium Businesses (5-50 employees) often benefit from QuickMail’s technical deliverability features, which align well with growth-focused teams. Given the popularity of Gmail among US startups and mid-sized businesses, QuickMail’s Gmail API integration stands out, especially in its $89/month Single Pro plan. This plan supports up to 100,000 emails and offers CRM integration, making it a robust choice.
For teams that rely heavily on LinkedIn prospecting alongside email outreach, Closely’s Growth plan is a solid option. This plan includes 3 LinkedIn accounts and 3,000 credits per month, catering to businesses that value multichannel engagement.
Agencies and Large Sales Teams (50+ employees) require advanced tools and scalability. QuickMail’s Agency plans, starting at $399/month, offer unlimited users, multiple workspaces, and client portals, making them ideal for managing numerous client campaigns. The Agency Expert plan, priced at $799/month, supports up to 3,000,000 emails and provides advanced analytics – essential for large-scale operations.
Closely’s Custom plan is tailored for larger teams, offering 10 LinkedIn accounts and flexible credit allocations. With the added benefit of a dedicated customer success manager and 24-hour support, it appeals to teams that prefer minimal involvement in technical management.
US-Specific Considerations
For US-based teams, it’s essential to evaluate platforms based on regulatory compliance, support availability, and integration options to ensure they meet operational demands.
- Regulatory Compliance: Both platforms adhere to CAN-SPAM standards. However, QuickMail’s "Untraceable Sends" feature adds an extra layer of protection against US anti-spam risks.
- Customer Support Availability: Closely offers 24-hour support, which is particularly advantageous for teams working across multiple US time zones. QuickMail’s support is limited to business hours.
- Integration Options: QuickMail provides extensive CRM integrations and API access, while Closely’s multichannel dashboard accommodates a variety of business tools.
- Gmail Optimization: QuickMail’s Gmail Sending API is designed to tackle inbox placement challenges, a common concern for US businesses relying on email outreach.
- Pricing Transparency: QuickMail’s straightforward monthly plans simplify budgeting, whereas Closely’s credit-based system may require closer monitoring to avoid unexpected costs.
- Scalability: QuickMail’s unlimited email rotation and Closely’s defined LinkedIn account limits reflect different approaches to scaling, allowing teams to choose based on their priorities.
Conclusion: Main Findings from the Deliverability Comparison
Both platforms are designed to enhance outreach deliverability but take distinct approaches to achieve this. QuickMail leans heavily on a technical strategy, focusing on optimizing inbox placement for email campaigns. On the other hand, Closely provides a multichannel solution that combines email outreach, LinkedIn automation, and AI-driven personalization. With features like integrated data enrichment and a centralized dashboard, Closely simplifies the process of managing campaigns across multiple channels.
The difference in their strategies is also evident in their pricing structures. QuickMail offers a straightforward monthly subscription model, while Closely uses a flexible credit-based system. For example, Closely’s Starter plan is priced at $49 per month and includes unlimited email accounts along with multichannel outreach capabilities, making it a practical choice for solo professionals and small teams.
FAQs
How does Closely use AI-powered personalization to improve email deliverability?
Closely uses AI-driven personalization to create customized messages for each recipient, ensuring emails feel relevant and engaging. This method not only increases open rates but also lowers the risk of emails being flagged as spam, which helps protect your sender reputation.
By delivering tailored content, Closely makes it more likely that recipients will engage with your emails. This reduces common issues like bounces and low interaction rates, helping you maintain strong deliverability for your outreach campaigns.
What are the advantages of using a multichannel outreach strategy with LinkedIn through Closely?
Using a multichannel outreach strategy that incorporates LinkedIn brings some clear benefits. It enables you to connect with leads across various platforms, increasing your visibility and opening the door to more meaningful interactions. By reaching out in different ways, you can improve response rates and establish stronger relationships with potential clients.
This strategy also minimizes dependence on a single platform, expands your reach to a broader audience, and creates multiple opportunities to engage. With tools like Closely, you can simplify this process, making it easier to manage your outreach while increasing the likelihood of turning leads into customers – all within an efficient, streamlined system.
How does Closely ensure contact information is accurate for outreach campaigns?
Closely ensures your contact information stays accurate by leveraging instant email validation and comprehensive data cleaning methods. These processes guarantee that your outreach campaigns are based on reliable, up-to-date details. By focusing on precision, Closely helps improve deliverability rates and boosts engagement for your campaigns.