Top 3 Strategies For Efficient Multichannel Outreach + Templates

A well-thought-out, carefully crafted and strategic outreach campaign can do wonders for your business. An effective campaign brings awareness to your brand, speaks to the right audience and converts leads into paying customers.

Multichannel has brought unparalleled growth potential to the outreach sphere. It can be a powerhouse if used correctly. But for a lot of businesses this gem remains untapped. 

A lot of our users requested a multichannel outreach feature. However, based on the analytics we see, users either don’t use multichannel at all, or the campaigns they run aren’t always constructed most optimally. 

This is why we see it crucial to highlight the importance of multichannel outreach once again, especially given the ever-rising influence of LinkedIn. 

As an outreach channel, email has been facing roadblocks recently. With Google’s new anti-spam measures, going head-first into email is not a great option. Surely it’s still viable and effective, but spreading out to multiple channels guarantees far better performance.

Why LinkedIn?

LinkedIn is a place for professionals to network, find jobs and move up in the corporate world. The user base is huge – over 1 billion! If you target the right audience, you’ll bring a lot of eyes to your business.

  • The filters

Finding the right prospects becomes incredibly convenient with LinkedIn search filters. The free plan already comes with useful filters, but Sales Navigator takes the cake. This premium plan for LinkedIn sales provides advanced and intricate search filters which allow you to further narrow down your search. 

  • Common interests

Since LinkedIn is also a social media platform, there are a lot of personal touchpoints – in the form of posts, comments, groups, etc. – that you can incorporate in your campaign or use as prospecting filters. For example, you can target only the people who commented on a particular post, those who are in the same group or who post about the same topics. This can both make your outreach more personalized, effectively engaging leads, and allow you to split the prospects into more specific groups.

  • A more personal feel

LinkedIn messages are often perceived to be a more personal form of adressal than the same text in an email. This means LinkedIn messages and InMails have higher open rates than emails, and prospects are more likely to interact and, by extension, convert.

Best Multichannel Outreach Strategies for a Top-Notch Campaign

Let’s dive into some best practices for multichannel outreach that you can implement off the bat.

Build Leads’ Trust

There is nothing that guarantees loyal customers quite like focusing on bringing value and building close relationships. Having a good reputation can play a huge part in the success of your multichannel campaigns.

There’s nothing overly complicated about this step: find your target audience via filters on LinkedIn, then study their pain points. For example, when reading prospects’ posts and recognizing a problem, leave a genuinely helpful comment and offer free resources, like a spreadsheet or guide. 

The key here is to really listen to what your audience is saying, take their needs into account and provide high-quality advice and resources. As more and more people realize you can offer valuable insight and share useful tips that actually solve their problems, your esteem in the industry will grow, which will be an irreplaceable boost to any outreach campaign.

Optimize Your Profile

To get the best results from your multichannel outreach, you have to make sure your LinkedIn profile looks the part. Your goal should be to position yourself as a trustworthy professional and an expert in your field. Have a complete profile: a bio, a professional banner and profile picture, a fleshed-out summary. 

Make sure to have some posts up and keep up a regular posting schedule, as this builds trust in your brand. Having a solid content strategy is incredibly beneficial not only for social selling but as a basis for outreach, priming your account for networking and sales as an established contributor in your space.

Make Use of Advanced Conditions and Actions

Launching a multichannel campaign doesn’t mean simply combining an established email sequence with a LinkedIn sequence with a few-day delay. This approach, while reaching more people than single-outreach, ignores the newly available touchpoints. 

Multichannel outreach is best employed as a set of actions and sequences deployed when specific conditions are met, linking the outreach channels.

For example, you could have the following condition:

If my leads accept my connection request within 3 days, send them a follow-up on LinkedIn. Otherwise, send a follow-up email.

You can even work your way up to LinkedIn outreach by first automating liking and commenting on posts, which gets your leads used to seeing your account in their notifications and warms them up to potential communication.

In Closely, you can easily build a multichannel outreach campaign, playing with the number and order of messages. Leverage it’s top-notch multichannel functionality along with other features for streamlined prospecting. All in one place!

Templates for multichannel campaigns

Consider the following structures for your outreach campaigns.

Selling Purpose:

  • LinkedIn Profile Visit: engage with 5+ recent posts, leaving insightful comments or sharing their content. View their “Recommendations” and “Skills” sections to identify commonalities or potential pain points.
  • LinkedIn Invite: mention specific posts you engaged with and why you found them valuable. Highlight shared connections or industry expertise.
  • Briefly introduce your product and its relevance to their work/company.
  • LinkedIn Message: ask a personalized question based on their profile or recent activity.
  • Offer a free resource like a white paper, webinar, or industry report relevant to their challenges.
  • Email Follow-up 1: send a personalized email mentioning your LinkedIn outreach and thanking them for their time. Briefly highlight your product’s value proposition and offer a case study demonstrating success with similar customers. Include a clear call to action (CTA), like booking a demo or downloading a trial.
  • Email Follow-up 2 (3 days later): offer additional resources or information based on their previous interactions. Share a testimonial from a satisfied customer in their industry. Politely reiterate your CTA and offer to schedule a call to discuss their specific needs.

Recruiting Purpose:

  • LinkedIn Profile Visit: engage with content showcasing relevant skills and accomplishments. Join groups or follow hashtags related to the targeted position.
  • LinkedIn Invite: highlight specific achievements or skills mentioned in their profile that align with the open position.Briefly introduce your company culture and the exciting opportunities within your team.
  • LinkedIn Message: express genuine interest in their career aspirations and relevant experiences. Share a brief overview of the open position and why you believe they could be a good fit. Invite them to a virtual “coffee chat” to learn more about their career goals and your company.
  • Email Follow-up 1: mention your LinkedIn conversation and reemphasize your interest in their career trajectory. Provide detailed information about the open position and its responsibilities. Include a link to the job description and application form.
  • Email Follow-up 2 (7 days later): express hope that they applied and offer assistance with navigating the application process. Share feedback from team members who reviewed their profile and expressed enthusiasm. Politely follow up on their application status and reiterate your eagerness to connect.

Partnership Purpose:

  • LinkedIn Profile Visit: engage with content related to their company’s goals and challenges. Join groups or follow hashtags relevant to your potential collaboration area.
  • LinkedIn Invite: highlight shared connections or industry expertise relevant to your proposed partnership. Briefly introduce your company and its potential value to their business.
  • LinkedIn Message: offer to share a case study or white paper showcasing successful collaborations with similar companies. Suggest a virtual meeting to explore synergies and brainstorm potential partnership ideas.
  • Email Follow-up 1: mention your LinkedIn outreach and thank them for their time. Expand on your partnership proposal and outline the specific benefits for their company. Include a link to your website or relevant case studies demonstrating your expertise.
  • Email Follow-up 2 (10 days later): share additional resources or offer to tailor a presentation specific to their business needs. Highlight recent press mentions or achievements relevant to your proposed partnership. Reiterate your interest in collaborating and propose scheduling a follow-up call.

Networking Purpose:

  • LinkedIn Profile Visit: engage with 3+ recent updates, leaving thoughtful comments or sharing their content. Endorse relevant skills or recommendations on their profile.
  • LinkedIn Invite: mention specific achievements or interests you share and express your desire to connect. Highlight common connections or alumni status, if applicable.
  • LinkedIn Message: ask a personalized question based on their profile or recent activity. Offer to share a helpful article or resource related to their field or interests.
  • Email Follow-up 1: mention your LinkedIn interaction and thank them for connecting. Share a relevant industry news update or interesting article you think they might enjoy.
  • Ask an open-ended question to invite further conversation.

Final Thoughts

Multichannel outreach opens up unique opportunities to connect with your leads on a greater scale and with higher precision. But it’s not as simple as adding two channels like 2 plus 2.

The interactions between channels need to be intimately connected with fine-tuned triggers and conditions. Only then can your campaign work as intended and resonate well with the lead. Make sure to pay due attention to the state of your LinkedIn account and interact with prospects. Build up your trust in the industry to give your campaigns the best chances.

As the conditions associated with each channel change and adapt, so too should your approach. Contemplating the switch to multichannel is highly relevant right now: don’t get dragged down by platform-specfic risks, enjoy higher open rates and get more eyes on your business.

Now you’re familiar with best practices for multichannel outreach — implement them within your team. And if you need more help — feel free to reach out to our team at

Content creator at Closely. I write about marketing & B2B sales. Welcome to our LinkedIn Sales Hacking Universe ;)