Struggling to choose between Closely and Mailshake for your sales outreach? Here’s the quick rundown:
- Closely focuses on LinkedIn automation paired with email outreach, offering AI-driven personalization, data enrichment, and flexible credit-based pricing. Plans start at $49/month, making it ideal for LinkedIn-heavy strategies and small to medium-sized teams.
- Mailshake integrates email, phone, and LinkedIn outreach into one dashboard. It emphasizes straightforward multi-channel workflows and automated follow-ups, with pricing starting at $83/user per month.
Key Takeaway:
Closely is better for LinkedIn-centric outreach and agencies needing advanced personalization tools, while Mailshake suits teams prioritizing a simpler multi-channel approach.
Quick Comparison:
| Feature | Closely | Mailshake |
|---|---|---|
| LinkedIn Automation | AI-powered with personalization | Basic LinkedIn tools |
| Email Accounts | Unlimited across all plans | Not specified |
| Phone Integration | Yes, with data enrichment | Included in sequences |
| Pricing | $49–$350/month | $83/user/month |
| Support | 24/7 chat, success managers | Limited details available |
Conclusion:
Choose Closely for AI-driven LinkedIn automation and flexible pricing. Pick Mailshake if you need simple, integrated multi-channel workflows.
Closely: Features and Capabilities
Closely is a powerful tool built to help sales teams simplify prospecting by combining LinkedIn automation with email outreach. It tackles common sales challenges through features like data enrichment, AI-driven personalization, and centralized campaign management.
AI-Powered LinkedIn Automation
Closely’s LinkedIn automation tools make prospecting smarter and more efficient. It automates connection requests, adding personalized notes to make outreach feel genuine. You can also set up sequential message campaigns that adapt based on how prospects engage with your messages. For teams, Closely supports scaling by allowing access to multiple LinkedIn accounts – ranging from one account on the Starter plan to as many as 10 accounts on the Custom plan.
Email Outreach Tools
Closely integrates email automation seamlessly with LinkedIn outreach, creating a cohesive multi-touch approach. The platform’s data enrichment capabilities automatically find and verify email addresses and phone numbers, making it easy to shift from LinkedIn engagement to email follow-ups.
Standout email outreach features include:
- Unlimited email accounts on all plans
- AI-driven personalization using detailed prospect data
- A unified inbox for managing all email responses
Email outreach operates on a credit-based system, with the Starter plan providing 1,000 monthly credits (equal to 250 emails). Higher-tier plans offer custom credit allocations to suit larger campaigns.
Campaign Management and Analytics
Closely doesn’t stop at outreach – it brings all your campaigns under one roof. Its unified dashboard lets you monitor every activity across LinkedIn and email channels. Advanced analytics and reporting tools help you track performance and fine-tune your strategy. Additional features include:
- Lead scoring to identify high-priority prospects
- Tools for managing team workflows
- CRM integrations for streamlined data sharing
- Webhook support for custom integrations
- White-label options tailored for agencies
For added support, Closely offers 24-hour live chat and access to dedicated customer success managers on higher-tier plans. Pricing starts at $49 per month for the Starter plan and scales up to $350 per month for enterprise-level options, which include custom credit limits and advanced features.
Mailshake: Features and Capabilities
Mailshake brings email, phone, and LinkedIn outreach together in one convenient dashboard [2]. It seamlessly integrates LinkedIn actions – like messages, profile views, and connection requests – alongside traditional email campaigns [1].
"Manage Email and LinkedIn Campaigns in One Place – No More Switching Tools"
- Mailshake [2]
Multi-Channel Outreach Tools
Mailshake simplifies outreach with tools designed for efficiency. Through its Chrome extension, you can upload LinkedIn profile URLs and manage LinkedIn-related tasks directly within a single campaign. These tasks include sending messages, sending connection requests, following or unfollowing profiles, and viewing prospect profiles [1].
Phone outreach is also integrated into multi-channel sequences, allowing users to combine phone, email, and social media efforts into one streamlined workflow [2]. This makes it easier to create and manage personalized campaigns across multiple platforms – all from one place [2].
Campaign Automation and AI Features
Automation is at the core of Mailshake’s campaigns. The platform enables multi-step sequences with automated follow-ups that adapt to how prospects respond. For example, if a LinkedIn connection request is ignored, Mailshake can automatically send a follow-up or switch to email outreach [1].
"Add another touch point to your sequences: Integrate LinkedIn messages with your email campaigns to harvest the power of omnichannel outreach."
- Mailshake [1]
To stay compliant with LinkedIn’s policies, users can manage daily limits for tasks like messages, connection requests, and profile views directly through the browser extension [1].
These LinkedIn automation features are part of Mailshake’s Sales Engagement plan, which costs $83 per user per month when billed annually [1]. This pricing provides access to tools that make multi-channel outreach more efficient and effective.
Closely vs Mailshake: Side-by-Side Comparison
Closely offers AI-driven LinkedIn automation, flexible credit-based pricing, robust data enrichment tools, and team management features – all clearly outlined for reliable multi-channel sales engagement. On the other hand, Mailshake’s features and pricing details are less transparent; for the most accurate information, refer to their official documentation.
Feature Comparison Table
| Feature | Closely | Mailshake |
|---|---|---|
| LinkedIn Automation | AI-powered automation with advanced personalization | Not specified |
| Email Outreach | Allows unlimited email accounts across all plans | Not specified |
| Phone Integration | Built-in phone number finder and enrichment tool | Not specified |
| AI Personalization | Advanced AI tools for content generation | Not specified |
| Data Enrichment | Includes verified email and phone finding capabilities | Not specified |
| Pricing | Credit-based plans ranging from $49 to $350 per month | Not specified |
| LinkedIn Accounts | Supports 1–10 accounts depending on the plan | Not specified |
| White-label Options | Available across all plans | Not specified |
| Support Level | 24-hour chat support plus a dedicated customer success manager | Not specified |
The table highlights Closely’s documented strengths while indicating where Mailshake’s details remain unclear.
Main Differences and Trade-Offs
Looking deeper into the comparison, Closely’s clearly defined features translate into practical benefits for sales teams and agencies.
Closely excels with its AI-powered LinkedIn automation, enabling personalized outreach at scale. Its credit-based pricing system offers flexibility, allowing users to allocate resources efficiently – whether for email campaigns, phone lookups, or AI-driven personalizations. Additional features like data enrichment, multiple LinkedIn account support, and white-label options make it a strong choice for teams managing diverse client needs.
In contrast, Mailshake’s exact offerings and pricing structure are less well-documented, leaving prospective users to rely on their official materials for clarity.
For those seeking a platform with well-documented, flexible, and AI-driven multi-channel sales tools, Closely provides clear and verifiable advantages.
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Use Cases and Platform Recommendations
The right platform for your sales engagement depends on your business goals, team size, and outreach strategy. Each platform brings unique strengths to the table, and understanding these can help you make the best choice.
Ideal Scenarios for Choosing Closely
AI-Driven LinkedIn Automation: Closely is perfect for teams that focus heavily on LinkedIn outreach. Its AI-powered tools personalize LinkedIn messages by using profile data and context, making large-scale outreach feel personal and genuine. This is particularly effective for B2B companies aiming to connect with decision-makers on LinkedIn.
Agencies and White-Label Solutions: Marketing agencies and consultants will appreciate Closely’s white-label features, which allow them to customize the platform with their own branding. With support for up to 10 LinkedIn accounts on the Custom plan, agencies can efficiently manage multiple client campaigns in one place, maintaining a professional image.
Cost-Effective Data Solutions: Closely offers flexible, transparent pricing options ranging from $49 to $350 per month. Its credit-based system lets teams allocate resources for verified email and phone number lookups or AI-driven personalizations, making it a great choice for budget-conscious teams with specific data needs.
Small to Medium Sales Teams: For teams of 1–10 reps, Closely provides robust team management tools and a unified inbox to streamline responses across channels. The 24-hour live chat support ensures smaller teams have the help they need to manage campaigns effectively.
When to Choose Mailshake
While Closely shines with its AI-driven LinkedIn automation, Mailshake offers a more traditional approach to LinkedIn outreach. If your team values straightforward LinkedIn functions without the need for advanced AI features, Mailshake could be a better fit. For more details, refer to Mailshake’s official documentation.
Choose the platform that best aligns with your outreach goals and team requirements.
Conclusion: Making Your Platform Decision
Choosing the right multi-channel platform comes down to your sales engagement goals and how your team operates.
Closely stands out with its AI-powered LinkedIn automation and built-in data verification, making scalable outreach more efficient. Its transparent, credit-based pricing model (from $49 to $350 per month) allows you to allocate resources where they matter most – whether that’s emails, phone numbers, or AI-driven personalizations. For agencies handling multiple clients, the white-label features are a game-changer, while the unified inbox simplifies managing responses across different channels.
This pricing structure helps teams focus their budgets on strategies that deliver stronger engagement. For LinkedIn-centric efforts, Closely’s AI personalization taps into profile data and contextual details to foster deeper connections with prospects. Whether you’re part of a growing team or a larger enterprise evaluating tools for scalability, Closely offers solutions designed to meet your needs.
FAQs
What makes Closely the ideal tool for LinkedIn-focused sales outreach?
Closely shines as a robust tool for LinkedIn-focused sales outreach, automating essential tasks like profile visits, sending connection requests, following up, and engaging with posts. These features simplify your prospecting process while enhancing your visibility and interaction on LinkedIn.
Thanks to AI-powered personalization, Closely helps you create customized messages that can improve reply rates by up to 35%. This not only saves you time but also makes your outreach more impactful. On top of that, it enables you to run automated campaigns with tailored messaging, making it an efficient and scalable option for sales professionals aiming to boost LinkedIn engagement.
What is Closely’s credit-based pricing model, and how does it help small and medium-sized sales teams?
Closely offers a credit-based pricing model that lets teams buy a specific number of credits upfront. These credits can be used across the platform’s various features and services, providing flexibility and helping teams manage costs effectively. This setup is particularly well-suited for small and medium-sized sales teams, as it ensures predictable budgeting – you’re only paying for what you actually use.
As your team’s needs expand, you can simply purchase additional credits, allowing for seamless scaling without overspending. At the same time, you retain access to essential tools for multi-channel sales engagement, keeping your operations efficient and streamlined.
What support and customization options does Closely provide for agencies and teams managing multiple client campaigns?
Closely provides solid support and customization options designed specifically for agencies and larger teams managing multiple client campaigns. With AI-powered templates, teams can streamline LinkedIn and email outreach, tailoring messages to match the specific needs of each client.
The platform simplifies multi-channel campaigns by combining LinkedIn and email touchpoints for tasks like connection requests, follow-ups, and ongoing communication. Plus, Closely integrates with leading CRM systems, making it easier to centralize client interactions and adjust workflows for various campaigns. These tools help teams expand their outreach efforts while keeping communications personal, ensuring smooth management of multiple campaigns.