Looking for the best multi-channel outreach tool? Closely and LaGrowthMachine are two platforms designed to streamline LinkedIn, email, and other outreach efforts. Both leverage AI to automate and personalize campaigns, but they differ in features, pricing, and scalability. Here’s a quick breakdown:
- Closely focuses on LinkedIn and email, offering tools like unlimited email accounts, AI personalization, and a unified inbox. Plans start at $49/month with predictable pricing and support for up to 10 LinkedIn accounts.
- LaGrowthMachine adds Twitter/X and phone outreach, with advanced lead tracking and campaign comparison tools. However, costs increase with more user identities, and key features are locked behind higher-tier plans.
Quick Comparison
| Feature | Closely | LaGrowthMachine |
|---|---|---|
| Channels | LinkedIn, Email | LinkedIn, Email, Twitter/X, Phone |
| AI Personalization | Tailored messages using enriched data | Icebreakers, voice messages |
| Pricing | Fixed monthly rates ($49–$350) | Variable, based on user identities |
| Team Management | Role-based permissions, up to 10 accounts | Limited by identity count |
| CRM Integrations | Included in all plans | Restricted to higher-tier plans |
| Lead Enrichment | Included in credits | Additional fees |
Bottom line: Closely is great for teams seeking predictable costs and a streamlined LinkedIn + email approach. LaGrowthMachine suits businesses needing multi-channel outreach but comes with higher costs as campaigns scale.
Multi-Channel Outreach Features
Available Channels
Closely’s approach to multi-channel outreach centers around two key platforms: LinkedIn and email. By zeroing in on these channels, the platform offers a well-rounded strategy for B2B communication. On LinkedIn, users can leverage features like profile visits, connection requests with personalized messages, follow-ups, and even InMails. Meanwhile, email outreach is bolstered by tools such as unlimited email accounts, A/B testing, custom tracking domains, and behavior-triggered follow-ups. This combination allows users to create seamless sequences that integrate LinkedIn and email efforts, maximizing their outreach potential.
To make campaigns even more efficient, Closely integrates centralized tools that simplify execution and management.
Campaign Management Tools
Closely’s campaign management tools are designed to streamline multi-channel efforts. A central dashboard brings LinkedIn and email campaigns together in one place, making it easier for users to create and monitor outreach sequences. The campaign builder supports multi-step sequences with conditional logic, adjusting the flow based on how prospects engage.
A unified inbox consolidates responses from both LinkedIn and email, making it simple for teams to track and manage conversations. Automated response tracking further enhances efficiency by categorizing replies, helping users prioritize follow-ups. According to user feedback, these tools have resulted in a 35% increase in response rates and 45% more pipeline opportunities[1]. All these features work together to support Closely’s multi-channel strategy.
Feature Comparison Table
The table below highlights Closely’s multi-channel outreach capabilities. Unfortunately, detailed information about LaGrowthMachine’s features was not available.
| Feature | Closely | LaGrowthMachine |
|---|---|---|
| LinkedIn Automation | Connection requests, personalized messages, InMails, profile visits | Not verified |
| Email Outreach | Unlimited email accounts, A/B testing, custom tracking domains, automated follow-ups | Not verified |
| Unified Inbox | Consolidates LinkedIn and email replies | Not verified |
| Campaign Builder | Multi-step sequences with conditional logic | Not verified |
| Response Tracking | Automated categorization; reported 35% increased response rates and 45% more pipeline opportunities[1] | Not verified |
AI-Powered Automation and Personalization
Personalization Options
Closely’s AI tools are built to craft outreach efforts that feel personal and relevant to each prospect. By analyzing data, the platform’s AI Agents generate tailored LinkedIn connection requests, follow-ups, and email sequences. These aren’t just generic messages with a name slapped on – they’re customized based on user behavior, job roles, and industry specifics thanks to data enrichment. On top of that, AI-driven lead scoring ranks prospects by their likelihood to convert, continuously refining its methods as campaigns progress. The result? Smarter workflows that feel less robotic and more human.
Automation Setup
Closely’s automation features revolve around workflows that adjust based on how prospects respond. For instance, if someone views your LinkedIn profile but doesn’t reply, the system might follow up with an email or schedule another LinkedIn interaction. It even uses integrated web research to gather more context for better personalization. These features aim to save users around 10 hours per week, allowing more time to focus on closing deals and building relationships. The comparison table below outlines these AI-powered capabilities.
AI Features Comparison Table
Here’s a quick look at how Closely stacks up against LaGrowthMachine in terms of automation and personalization features:
| AI Feature | Closely | LaGrowthMachine |
|---|---|---|
| Sales AI Agents | Automated prospect analysis and message generation | Not specified |
| AI Personalization | Context-aware messaging using enriched prospect data | Personalizes messages with icebreakers and voice messages |
| Lead Scoring | AI-powered prioritization of prospects | AI-driven lead qualification |
| Web Research | Automated data collection for deeper personalization | Not specified |
| Time Savings | Saves 10 hours per team member per week | Not specified |
| Behavioral Triggers | Conditional follow-ups based on engagement | Automated follow-ups triggered by actions |
| Data Enrichment | Adds insights about prospects and companies | Not specified |
Integrations and Workflow Setup
Integration Options
Closely makes it easy to get started with instant, no-setup integrations for LinkedIn and email campaigns, enabling multi-channel outreach sequences right out of the box. It connects seamlessly with popular CRM systems, automatically syncing prospect data and campaign results. For businesses needing more customization, webhooks offer flexibility to integrate Closely into your existing tech stack, triggering actions based on your unique workflows.
The platform also includes data enrichment tools that automatically verify contact details. This feature not only improves accuracy but also saves time by eliminating the need to switch between tools to gather contact information. Closely’s focus on simplicity ensures users can launch campaigns quickly, without the hassle of complex setups or technical configurations.
Smart delays and behavior-based triggers are key to Closely’s workflow automation. These features adapt to prospect actions, such as viewing a LinkedIn profile or liking a post, to adjust the timing and content of follow-up messages. This approach helps maintain a natural flow of conversation while increasing engagement rates. By integrating with CRM systems and automating data enrichment, Closely enhances team workflows with AI-driven personalization and streamlined campaign management. These integrations also set the stage for better team collaboration, which is discussed further in the next section.
Team Management and Scaling
Closely builds on its integration capabilities to simplify team collaboration and support growth. A centralized dashboard allows teams to work together effortlessly, with features like role-based permissions and white-label options available across all plans. Additionally, users can connect unlimited email accounts, enabling unrestricted outreach campaigns.
The platform accommodates teams of various sizes with its scalable structure. For example, the Starter plan supports one LinkedIn account, while the Custom plan allows up to 10 accounts. This flexibility ensures that teams can grow without incurring unnecessary costs for upgrades.
To further support users, Closely provides access to dedicated customer success managers and 24-hour support. These resources are particularly helpful for businesses in the U.S., where time zone differences or urgent campaign needs may require immediate assistance.
Integration Comparison Table
| Integration Feature | Closely | LaGrowthMachine |
|---|---|---|
| Setup Complexity | Instant, no-setup integration | Visual drag-and-drop builder with templates |
| CRM Connections | Popular CRM integrations with automatic sync | Standard CRM integrations |
| Webhook Support | Yes, for custom integrations | Advanced webhook blocks for complex logic |
| Behavioral Triggers | Smart delays based on LinkedIn engagement | Advanced condition trees (email presence, connection status) |
| Multi-Channel Support | LinkedIn + Email | LinkedIn + Email + Twitter/X + Calls |
| Data Enrichment | Automated email/phone verification | Not specified |
| Template Library | Custom sequences | Ready-to-use templates |
| Advanced Conditions | Behavior-based triggers | Complex data-driven sequence logic |
Performance Tracking and Analytics
Tracking Capabilities
In multi-channel campaigns, accurate metrics are essential for improving strategies over time. Closely offers a unified dashboard that consolidates all outreach data, providing real-time insights into LinkedIn and email campaign performance [2]. It tracks key metrics like opens, clicks, connection requests, reply rates, and bounce rates. This clarity makes it easier to identify which campaigns are driving results and which need adjustments.
The platform focuses on simplicity, highlighting core data points to help users quickly evaluate LinkedIn connection requests alongside email open rates. This creates a clear, cohesive picture of multi-channel efforts.
LaGrowthMachine, on the other hand, takes tracking a step further with a dedicated dashboard that follows every lead’s journey [3]. It monitors interactions across email, LinkedIn, and Twitter, offering detailed insights into each prospect’s engagement. Advanced metrics like cross-channel attribution, time to first response, and conversion rates (e.g., opportunities or meetings) provide a deeper understanding of campaign performance [5].
Both platforms emphasize reply rates as a critical benchmark. LaGrowthMachine adds an extra layer of precision by enabling lead activity filtering, allowing users to segment prospects based on behaviors like "opened but not responded" [3].
These tracking features, combined with advanced reporting options, enable teams to fine-tune their strategies more effectively.
Reporting Options
Tracking metrics in real time is just the beginning – translating that data into actionable insights is where reporting comes in. Closely offers real-time reporting that updates continuously, enabling users to optimize campaigns on the fly without waiting for scheduled updates [2]. The platform presents clear, easy-to-understand insights, making quick adjustments straightforward.
LaGrowthMachine goes deeper with its reporting capabilities. It allows users to compare campaigns side by side and assess team performance across multiple channels [3]. This comparative approach is particularly useful for identifying best practices and understanding which campaigns and team members are driving the most success. For larger teams, this feature helps standardize outreach strategies effectively.
The two platforms also differ in how they approach reporting timelines. Closely prioritizes instant updates for rapid decision-making, while LaGrowthMachine provides comprehensive historical data for more in-depth strategic planning [2][3].
Analytics Comparison Table
| Analytics Feature | Closely | LaGrowthMachine |
|---|---|---|
| Analytics Dashboard | Unified dashboard for LinkedIn & Email [2] | Dedicated dashboard covering overall and channel-specific performance [3] |
| Email Tracking | Opens, Clicks, Reply Rates, Bounce Data [2] | Emails Sent, Open Rate, Response Rate [3][4] |
| LinkedIn Analytics | Connection Requests, Reply Rates [2] | Performance of connection requests & messages, including open and response rates [3] |
| Social Media Tracking | Not specified | Tracks response rates and performance of DMs [3] |
| Lead Journey Analysis | Not explicitly detailed | Analyzes every step of the sequence for each lead [3] |
| Advanced Metrics | Not explicitly detailed | Cross-channel attribution, Time to first response [5] |
| Campaign Comparison | Not explicitly detailed | Yes, compare various campaigns [3] |
| Team Performance | Not explicitly detailed | Yes, monitor team’s achievements and top-performing campaigns [3] |
| Lead Filtering | Not explicitly detailed | Filter leads based on activity (e.g., opened but not responded) [3] |
| Conversion Tracking | Not explicitly detailed | Tracks conversions to opportunities or meetings [5] |
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Use Cases and Applications
B2B Sales Teams
For B2B sales teams, cutting through crowded inboxes and building genuine connections with prospects is no small feat. That’s where Closely steps in. With its unified dashboard and AI-driven personalization, sales teams can manage multi-channel outreach efforts and track prospects with ease – all from a single platform. Whether it’s handling LinkedIn connections or managing email follow-ups, everything stays organized and accessible, making it especially handy for smaller teams.
Automated sequences take the heavy lifting out of messaging by dynamically adjusting based on how prospects respond. This ensures conversations flow naturally while saving time. Recruitment teams can also tap into these automation features to simplify their candidate outreach efforts.
Recruitment Teams
Recruitment teams face a unique challenge: engaging passive candidates who aren’t actively looking for new opportunities. Closely’s multi-channel outreach tools make this process smoother by combining LinkedIn outreach with targeted email campaigns.
The platform’s data enrichment features are another game-changer, offering access to verified contact details, which expands communication options beyond LinkedIn. Plus, with centralized tracking, recruiters can easily manage multiple candidate conversations without losing context, keeping everything organized and seamless.
Use Case Comparison Table
| Use Case | Closely Features |
|---|---|
| Small Sales Teams (1-10 reps) | Unified dashboard, AI-powered personalization, and streamlined outreach efforts |
| Enterprise Sales (10+ reps) | Team management tools and white-label options |
| Agency Recruiting | Efficient candidate sourcing with data enrichment and a unified inbox |
| In-House Recruiting | Streamlined candidate sourcing paired with detailed communication tracking |
| Lead Generation Agencies | Scalable outreach with support for multiple LinkedIn accounts and flexible pricing |
| SaaS Sales Teams | Quick setup combined with detailed campaign performance tracking |
| Executive Search | Advanced data enrichment and verified contact information |
| High-Volume Recruiting | Automated, personalized outreach at scale |
Pricing and Plans
Plan Options
Closely’s pricing approach reflects its focus on simplicity and scalability, offering a straightforward and transparent structure. Unlike variable pricing models that can complicate budgeting, Closely provides predictable monthly rates. On the other hand, LaGrowthMachine’s per-identity pricing model often leads to rising costs as campaigns grow.
Closely offers four pricing tiers, starting with the Starter plan at $49 per month. This entry-level plan includes one LinkedIn account, unlimited email accounts, and 1,000 monthly credits. The Growth plan, priced at $127 per month, supports three LinkedIn accounts and 3,000 credits. For $205 per month, the Essential plan offers five LinkedIn accounts and 5,000 credits. For larger teams, the Custom plan is available at $350 per month, accommodating 10 LinkedIn accounts with customizable credit allocations. Notably, all plans include white-label options at no additional cost, making it easier for businesses to maintain their branding.
In contrast, LaGrowthMachine’s pricing depends on the number of identities used, which can make costs unpredictable as campaigns expand. Additional charges apply for lead enrichment – basic enrichment costs 1 credit per lead, while full enrichment requires 5 credits per lead. Some advanced features, like API and Zapier integrations, are only available with the Pro plan, and key CRM integrations like HubSpot and Pipedrive are locked behind the Ultimate plan.
Pricing Comparison Table
Here’s a side-by-side look at the pricing and features offered by Closely and LaGrowthMachine:
| Feature | Closely | LaGrowthMachine |
|---|---|---|
| Starting Price | $49/month (Starter) | Varies by identity count |
| LinkedIn Accounts | 1–10 accounts (based on plan) | Charged per identity |
| Email Accounts | Unlimited across all plans | Limited by identity |
| White-Label Options | Included in all plans | Not specified |
| API/Zapier Integration | Available across all plans | Pro plan and above only |
| CRM Integrations | Multiple options available | HubSpot/Pipedrive (Ultimate plan) |
| Lead Enrichment | Included in credit allocation | Additional fees after allowance |
| Scaling Model | Fixed monthly rates | Costs rise with more identities |
| AI Features | Included in credit system | Pro plan and above only |
| Custom Sequences | Available across all plans | Ultimate plan only |
| Team Management | Included | Limited by identity count |
Closely’s fixed pricing structure makes it easier to budget and scale campaigns, offering an inclusive feature set across all tiers. This approach is ideal for teams looking for predictable costs and strategic flexibility. In comparison, LaGrowthMachine’s model may suit smaller operations but can become expensive when scaling or accessing advanced features.
Closely vs Prosp: Comparing Best LinkedIn Outreach Automation Tools
Conclusion
Choosing the right multi-channel outreach platform comes down to three key factors: scalability, cost predictability, and access to essential features. For US-based sales teams, marketers, and recruiters, these elements are crucial for running successful campaigns while staying within budget.
Closely stands out with its fixed pricing model and inclusive features, offering a clear path for predictable growth. The addition of white-label options, included at no extra cost, is a big plus for agencies and consultants catering to US clients who value customized, branded experiences.
For businesses focused on regulatory compliance, Closely provides tools that align with long-term, sustainable practices. Its approach to LinkedIn automation and email deliverability ensures adherence to evolving communication regulations. The credit-based system further encourages precise, targeted outreach rather than relying on high-volume tactics, promoting a more strategic and compliant approach.
Another standout feature is the platform’s ability to support collaborative team efforts. With the option to manage up to 10 LinkedIn accounts under a single plan and robust team management tools, Closely is well-suited for the teamwork-driven environment typical of US sales operations.
FAQs
What makes Closely stand out for multi-channel outreach in sales automation?
Closely provides AI-powered personalization and automation, helping boost response rates by crafting highly customized messages for platforms such as LinkedIn and email. Its centralized campaign management system, combined with in-depth analytics, allows sales teams to fine-tune their outreach strategies effortlessly.
Equipped with features like automated prospecting, multi-channel communication, and simplified workflows, Closely takes the complexity out of running outreach campaigns. It’s a comprehensive tool designed for sales professionals, marketers, and recruiters aiming to maximize their results in the U.S. market.
How does Closely stay compliant with communication regulations in LinkedIn and email outreach?
Closely takes compliance seriously, adhering to key communication regulations like the CAN-SPAM Act and GDPR by implementing strict privacy and data protection measures. The platform also integrates essential practices for email authentication, protects sender reputation, and aligns with LinkedIn’s specific outreach policies.
By focusing on user consent and respecting platform rules, Closely ensures your outreach campaigns are conducted responsibly, reducing risks and fostering trust with your audience.
Does Closely offer pricing plans that can scale with my growing team without unexpected costs?
Closely offers flexible pricing options that adapt to the needs of growing teams. Take the Growth Plan as an example: it costs $127 per month, or $87 per month if you choose annual billing. This plan includes features like support for multiple accounts and extra credits, making it ideal for expanding teams. The pricing is designed to provide transparency and predictability, so businesses can scale their outreach efforts without worrying about unexpected costs. It’s a budget-friendly approach for teams of all sizes.