Want to step up your sales game in 2025? Good news: AI tools are changing the game, and Reply.io isn’t your only choice. If you’re working on LinkedIn messages, email automation, or using many ways to reach out, there’s a tool just right for you. Here are some of the top options:
- Closely: Great at making LinkedIn and email feel personal. Prices begin at $49 a month.
- Apollo.io: Mixes finding people, keeping them engaged, and learning from data. Starts at $49 a month.
- Outreach.io: Uses advanced AI to guess deals and reaches out in many ways. They’ll tell you the price if you ask.
- Salesloft: Aims at talking through many ways and helps teams do more. They set prices for big groups.
- Woodpecker: Makes cold emails smarter with AI. Plans start at $29 a month.
- SalesRobot: Best for automating LinkedIn stuff. Pricing begins at $59 a month.
- Saleshandy: Automates emails and checks the data, starting at $36 a month.
- Mixmax: Ideal for Gmail users and works across many channels. Starts at $34 a month.
- Mailshake: Simple way to reach out through many channels. Starts at $25 a month.
- GMass: Good for sending many emails through Gmail. Plans start at $25 a month.
Quick Look Comparing Them:
| Name | Cost/month | Main Use | Best Used By |
|---|---|---|---|
| Closely | $49 | LinkedIn + email tools | Small to mid teams |
| Apollo.io | $49 | Finding leads + talking to them | SMBs, Teams with data |
| Outreach.io | Ask for price | AI to guess deals | Big companies |
| Salesloft | Ask for price | Many ways to talk | Big sales groups |
| Woodpecker | $29 | Send cold emails | Many-email outreach |
| SalesRobot | $59 | LinkedIn tools | LinkedIn-heavy groups |
| Saleshandy | $36 | Email tools | Email-focused groups |
| Mixmax | $34 | Works with Gmail | Gmail + Salesforce |
| Mailshake | $25 | Many ways to reach out | Small shops |
| GMass | $25 | Send lots of Gmails | Easy email plans |
These tools meet many needs, from LinkedIn calls to many-channel talks. If you’re a new firm or a big group, there is a spot here to make your sales work smooth.
Top 3 Tools For Cold Email Outreach in 2024: Reply.io vs Instantly vs Apollo
1. Closely
Closely is a sales engagement platform designed to simplify LinkedIn and email outreach through AI-powered personalization. Built with US sales teams in mind, it helps streamline prospecting while maintaining a personal touch. Here’s a closer look at what makes Closely stand out.
AI-driven automation
Closely uses AI to analyze profile data and context, creating personalized LinkedIn and email messages for each prospect[2]. This approach boosts response rates by 35%[2], while saving sales team members up to 10 hours per week. The platform automates all outreach activities, removing the need for manual efforts[1][2].
Multichannel outreach
With Closely, LinkedIn and email are seamlessly integrated into personalized, automated sequences. This multichannel strategy doubles reply rates and increases engagement by 70% compared to relying on a single channel[1]. A centralized dashboard allows teams to track key metrics like opens, clicks, connection requests, replies, and bounces across both LinkedIn and email campaigns.
LinkedIn sales automation
Closely optimizes LinkedIn outreach with smart timing and behavior triggers[1]. It automates tasks like sending connection requests and follow-up messages, ensuring interactions feel natural and timely. All activities comply with LinkedIn’s usage guidelines, giving teams peace of mind while scaling their efforts.
Pricing (in USD)
| Plan | Monthly Price | LinkedIn Accounts | Credits | Key Features |
|---|---|---|---|---|
| Starter | $49 | 1 | 1,000 | Unlimited email accounts, whitelabel included |
| Growth | $127 | 3 | 3,000 | Enhanced multichannel capabilities |
| Essential | $205 | 5 | 5,000 | Advanced team features |
| Custom | $350 | 10 | Custom | Full enterprise functionality |
Perfect for US-based teams
Closely integrates seamlessly with widely used US tools like Gmail, Outlook, and LinkedIn. It also connects to popular CRM systems and sales stacks through native integrations and webhooks[2]. Its multichannel approach aligns well with the fast-paced American sales landscape, often leading to a 45% increase in pipeline opportunities[2]. With 24-hour support and dedicated customer success managers, Closely ensures smooth operations across all US time zones, making it an excellent choice for coast-to-coast teams.
2. Apollo.io
Apollo.io combines prospecting, engagement, and data intelligence into one powerful platform. With a B2B database boasting over 200 million contacts and trusted by more than 500,000 businesses, Apollo has become a key player in the sales engagement world [3]. Its AI-powered tools help sales teams connect with valuable leads more efficiently while automating tedious tasks. Let’s dive into how Apollo uses AI to reshape sales engagement.
AI-driven automation
Apollo’s AI capabilities have grown rapidly, with the platform achieving a staggering 500% year-over-year growth [5][6]. One standout feature, the AI Research Agent, has helped teams book 46% more meetings [5][6]. When sales teams use Apollo’s AI-driven messaging, they experience a 35% boost in bookings within just three months [5][6].
The platform uses AI to craft personalized messages by analyzing buyer behavior and suggesting the next best steps. It also optimizes send times to improve response rates, increasing rep productivity by as much as 30% [4]. In 2025 alone, Apollo’s AI facilitated over 47 million targeted prospecting actions [5][6].
"We’re not trying to replace salespeople – we’re giving them GTM superpowers. Our platform is about amplifying human potential, providing intelligent tools that make meaningful connections with customers faster and more effectively." – Tim Zheng, Co-founder and CEO at Apollo [5][6]
Companies like Smartling and Zoom reported impressive productivity improvements in May 2025, with gains of 10x and 30%, respectively, thanks to Apollo’s AI-powered automation [5][6][7].
Multichannel outreach
Apollo makes multichannel engagement seamless by combining email, LinkedIn, phone calls, and task scheduling into unified campaigns [10]. This approach allows sales teams to manage interactions across multiple touchpoints without juggling multiple tools. Plus, it integrates effortlessly with major CRMs like Salesforce and HubSpot, ensuring smooth data flow [9].
Users highlight Apollo’s ability to create effective drip campaigns and email sequences that integrate LinkedIn messaging and phone outreach. The account mapping feature with Salesforce is especially useful – reps can prospect within Apollo and easily toggle to view only their assigned accounts [8][11].
Suitability for US-based teams
Apollo is particularly well-suited for US-based sales teams, integrating with essential tools like Salesforce, HubSpot, and LinkedIn Sales Navigator [12]. Its extensive database of over 200 million contacts offers excellent coverage for North American markets [3]. By consolidating tools, Apollo helps US teams streamline their tech stack, potentially replacing solutions like ZoomInfo, Outreach, Salesloft, Gong, and Chili Piper [3].
"Apollo supports people who want to be innovative – to do something new." – Grace Feeney, Senior Manager of Sales Development & Operations [3]
To maximize results, US teams can use Apollo’s advanced filtering features to focus on high-conversion prospects. Regular synchronization with CRMs ensures data accuracy and maintains smooth workflows [12].
3. Outreach.io
Outreach.io is a sales engagement platform that combines advanced AI automation with multichannel communication tools. Each week, it processes over 3 billion signals to refine its machine learning models, creating a solid base for smarter sales strategies [15]. This foundation powers efficient multichannel campaigns and LinkedIn outreach, making it a go-to solution for sales teams.
AI-driven automation
Outreach’s AI tools are designed to give sales teams a competitive edge. With 81% accuracy in deal closure predictions and 99% accuracy in pipeline and revenue analysis, the platform ensures data-driven decision-making [15]. Its AI Revenue Agents handle key tasks like identifying target personas, building sequences, and managing follow-ups to keep engagement high [14]. These agents take care of the entire prospecting process, from researching accounts to creating personalized content and launching automated sequences [16].
The results? A 25% boost in response rates, a 30% reduction in sales cycles, and a time savings of 4–7 hours per week for sales reps [7] [17].
"With AI, everything’s moving faster than ever, Outreach gives us the tools to make sure we’re delivering the right message." – Kelly Lichtenberger, Head of Sales Development – Email Security [15]
The platform also includes Kaia conversation intelligence, which offers real-time suggestions during calls, and tools like Smart Account and Deal Assistance to flag risks and opportunities. AI-generated follow-ups and action items based on previous interactions ensure a personalized approach, helping sales teams stay one step ahead [13].
Multichannel outreach
Using its AI foundation, Outreach connects with prospects across email, phone calls, social media, and SMS [19] [20]. Given that people use an average of 6.7 social platforms monthly [18], this multichannel approach ensures teams can engage prospects where they’re most active. One global software company reported a 30% increase in sales productivity and a 25% revenue boost using Outreach’s multichannel capabilities [20]. By meeting prospects on their preferred platforms, teams can build trust and improve conversion rates.
"We want them to work smarter, not harder, and Outreach really allows them to do that." – Mallory Davis, Senior Sales Enablement Lead, Verkada [13]
LinkedIn sales automation
Outreach.io takes LinkedIn outreach to the next level by integrating it into its sales sequences alongside email and phone campaigns [21] [22] [23]. This setup allows sales teams to use social selling while maintaining the personalization and timing needed for effective LinkedIn engagement. Companies that align their sales and marketing efforts through platforms like Outreach report a 25% increase in sales revenue, showcasing the impact of coordinated multichannel strategies [23].
Suitability for US-based teams
Outreach is particularly well-suited for US enterprises, offering seamless integration with popular US-based CRM systems and business tools. Its AI models, trained with US market data, align with American sales cycles and buyer preferences. With 87% of teams reporting success with AI-driven sales development representatives, 54% using AI for personalized emails, and 45% relying on it for account research, Outreach proves its value. In fact, 52% of teams report a 10–25% increase in pipeline generation [17].
"Outreach is taking what were once manual processes and is making them digitalized, and it’s beginning to allow much more time and energy to be focused externally, helping our customers solve their problems." – Eric Law, CRO [15]
4. Salesloft
Salesloft is a tool for sales teams that makes it easy to reach out to people over many ways and helps to keep sales tasks running on their own. It works like a main spot that lets sales groups handle everything from first meetings to final deals, making sure they stay in touch through many ways. Let’s look at its main parts, costs, and why it’s good for teams in the U.S.
Many Ways to Reach Out
Salesloft puts all ways to talk to people into one spot for sales teams. It blends email, phone, and social media, so reps can keep their messages the same without using many tools. With its tracking set-up, sales groups can watch interactions and go back to people at the right time [24]. The platform’s Cadence tool is key, helping teams use tested ways to reach out on all fronts and keep going strong during the sales steps [25].
Costs (in USD)
Salesloft uses a tiered cost set-up, but you need to ask their sales people for exact prices [28]. It has three plans – Essentials, Advanced, and Premier – with Advanced being the one most choose [26]. Here’s a basic cost breakdown:
- Yearly median cost: Around $29,780 [26].
- Cost for each user: About $1,000 a year, with at least three users needed [27].
- Estimates for company size:
- 200 workers: ~$17,600–$36,600 every year
- 1,000 workers: ~$34,300–$55,100 every year
- 1,000+ workers: ~$55,700–$116,700 every year [27].
Extra costs include a Dialer extra at $200 for each user every year and LocalDial Numbers at $1 for each number each month [27][28]. Choosing a two-year deal can cut costs for each user by about 14% [27].
Best for U.S.-Based Teams
Salesloft fits best for U.S. firms with big sales money, mostly those that are medium or very big. But, its costs might be too much for new businesses or small ones. For example, to get a dedicated Customer Success Manager, firms must agree to spend at least $125,000 a year, and that can’t be changed [26].
Contract terms have a 60-day auto-renew with a 7% price jump and no chance to lower it, which can help with planning but may not be great for firms whose needs change a lot [26]. User feedback shows that smaller groups might find the costs tough, especially since there isn’t much room to change how it works for different users [27].
Even with these rough spots, Salesloft’s strong tools and parts for reaching out in many ways make it a top pick for big teams trying to do better in sales and build a strong flow of deals.
5. Woodpecker
Woodpecker is a strong sales tool that uses AI to improve cold email efforts. It does more than just send out lots of emails by checking key parts and setting the best time to reach out. With its link to LinkedIn tasks, it offers a smooth way for sales groups to grow their reach and get better results. Let’s look at how Woodpecker’s tools, many ways of reaching out, clear results, and costs make it stand out.
AI-driven Tools
Woodpecker uses AI to make email drives better and work well. By looking at data and picking the best times to send, it makes sure emails land in inboxes when they should. A top thing it can do is figure out how much people care in their replies, sorting them so teams can pick which leads to follow first. The system also sets up follow-ups and grows how it targets people with tools like smart sending, keeping follow-ups in the same email thread, and more. Plus, its AI checks emails to keep them out of spam and changes how often emails send for a more real feel.
Many Ways to Reach Out
Woodpecker does not stop with emails – it brings in tasks from LinkedIn to use many ways to reach out. This mix lets teams tailor and plan their moves across platforms. Its link to Zapier also lets it connect with over 2,000 tools, easing into current work flows.
Clear Results
The numbers show it well. For example:
- A B2B group cut down wrong emails by half and got 30% more replies in just three months.
- A mid-sized team cut spam troubles by 40% and had 25% more emails opened in two months.
- A marketing firm did 35% better in their campaigns and made clients 20% happier.
These facts show how Woodpecker can bring better results for teams wanting to boost their cold outreach.
Costs (in USD)
Woodpecker’s prices are based on email slots. A 7-day free try lets you use up to 50 soon-to-be clients, with full access to its tools.
Main Plans:
- Starter: $29/month per slot
- Growth: $84/month per slot
- Scale: $188/month per slot
- Max: $9,999/month per slot
Extra Services:
- LinkedIn work tasks: $29/month per LinkedIn account
- Email warmup: $5/month per inbox (extra ones)
- Google/Microsoft email names: $6/month each
- Own servers: $59/month per server
- Agency panel: $27/month per working client
Even as the price goes up when teams grow big, the platform’s smart tools and high email open rates make it a good buy for those serious about making their cold email work better.
Fits US Teams Well
Woodpecker suits US-based sales groups, hiring teams, and firms needing strong cold email tools. It’s great at keeping emails seen while following US rules. Even though the system’s many features might seem too much for new users, it’s perfect for set teams ready to grow their outreach with smart tools and clear data checks.
"We set up about 1,000 appointments a month with Woodpecker. In some cases, we’ve gotten over 150 in a given month for a client for half the cost of an SDR."
– Miles Veth, CEO & Founder of Veth Group [29]
"No other product on the market allows you to scale one-to-one conversations with prospects and customers in such a personalized way."
– Patrick Campbell, CEO and founder of ProfitWell [29]
6. SalesRobot
SalesRobot is a sales tool made for LinkedIn. It uses clever tech to make reaching out and setting up meetings simple. Soon, version 2.0 will make starting with cold emails and LinkedIn chats much easier by copying what works best in sales.
Tech-driven Help
SalesRobot uses tech to send custom messages and easy manage campaigns. It looks at LinkedIn data – like first names, work info, friends in common, and more – to make messages that fit and feel right.
One smart thing it does is stop sending more messages once someone answers. This keeps talks kind and cuts down on unneeded chats.
Another key part is the AI for setting up meetings. This part handles replies from people who might buy and sets up times to talk without back and forth emails or messages. This lets sales teams talk about things that matter more than just setup work.
SalesRobot also helps with reaching out in many ways, not just on LinkedIn.
Many Ways to Reach Out
Even though LinkedIn is the main spot, SalesRobot can send emails too. Using more than one way to reach out means messages can hit through ways people like best, upping the odds they’ll pay attention.
Users can connect on LinkedIn, send LinkedIn messages, and then email. This flow keeps messages the same while fitting how people like to talk.
Yet, SalesRobot’s LinkedIn tools are still a big part of what it does, making it strong at talking to the right people there.
LinkedIn Sales Tools
SalesRobot uses LinkedIn info to make talks special in ways that stand out. By talking about new posts, friends you share, and more, it helps get looks and answers better.
Prices (in USD)
SalesRobot has three price levels for different team sizes and needs:
- Basic: $59/month
- Advanced: $79/month
- Professional: $99/month
Best for US Teams
SalesRobot fits well for US sales teams, mainly those using LinkedIn to talk to businesses. It matches well with how LinkedIn is used a lot in the US, making it a good tool to use this big network.
Yet, some users say it can mess up during big pushes. These problems can be hard for teams that really need things to work all the time [30]. While things to watch for, SalesRobot still stands strong for teams using LinkedIn and email at the start.
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7. Saleshandy
Saleshandy has made its mark in the AI-driven sales world by paying close attention to email automation. Known as one of the top 5 Outreach & Sales Engagement Software picks by G2, it turns email contact into useful sales tasks with both automation and making things fit each user.
AI-driven Automation
A key thing about Saleshandy is how it can run email drives and keep-up actions on its own. People often find they set up 3–10 meetings each week, and the tool also keeps an eye on how well things are going to make sure drives work well and bring results [32]. This push on making things automatic makes it a key tool for making email contact work better.
"Success on rails. Saleshandy really helps to guide and it creates a sense of trust in the tool." – Gareth Hayter, Founder & CEO, Slyce Software Ltd [32]
Getting in Touch in Many Ways
Saleshandy likes to keep its skills around sending emails. Though it’s good at this, it can’t do much else well. For example, it only does a little with LinkedIn – just scoring 2 out of 10. It also has no tool to make phone calls on its own. This means it’s best for teams that only want to use email to reach out to others [31].
Cost (in USD)
Saleshandy has four choices for price to meet varied needs:
- Outreach Starter: $36 a month
- Outreach Pro: $99 a month
- Outreach Scale: $199 a month
- Outreach Scale Plus100k: $299 a month
Best for Teams in the US
If you work from the US and focus just on emails, Saleshandy is a top pick. It works well with systems like HubSpot, Pipedrive, and Zoho, and can link with over 6,000 apps through Zapier [32]. With a user score of about 4 out of 5 from 656 reviews, people often like its easy-to-use board, deep data look, and quick help team [33].
"The perfect outreach platform for our business. You can add unlimited email accounts to increase volume at any scale." – Gino Taka, Founder, Skyrocket [32]
8. Mixmax
Mixmax is a tool for sales teams that fits right into Gmail, making it a top pick for groups who already use Gmail and Salesforce. It joins with these tools, cutting out the need for sales teams to switch to new systems. This means they can start using it fast and easily.
AI-driven Help
Mixmax uses AI to make regular tasks quicker and simpler. Its AI Compose aid helps make personal emails, while AI Smart Send picks the best times to send them so they reach at the right time. For setting up meetings, its tech finds the best times, cutting the time it takes to plan these by half[34].
The tool also checks email actions – like opens, clicks, and responses – using its AI Engagement Score to tell which leads to focus on. Firms using these tips have seen their deals grow by up to 30%[34].
"Mixmax makes it quick and effective to schedule meetings with customers while combining your team’s calendar availability into one view. Along with their templates and sequences for outbound outreach, Mixmax is a must-have in my roles moving forward."
– Patrick Surcouf, Commercial Account Manager, Amplitude[34]
Many Ways to Reach Out
Mixmax takes helping you go one step ahead by letting you reach out in many ways. Users can set up plans that use email, LinkedIn, and phone all at once. The program changes where people stand in plans if they answer more or less, making sure they get just the right next step.
Its own phone tool works with Gmail and Salesforce, with cool stuff like local numbers and auto call saving. All calls get saved to tools like Gong and logged in Salesforce, so you have all records in one place. You can get updates right away by email or Slack, so teams know how things are going with people they want to talk to.
Federico Dominguez, who heads Sales Operations at Hostfully, gives thanks to Mixmax for making their sales grow a lot[35].
Prices (in USD)
If it’s just you:
- Free Plan: $0 per month for each one
- SMB: $34 per month for each one
- Growth: $65 per month for each one
- Growth+ Salesforce: $69 per month for each one
- Enterprise: You need to ask
If it’s a team (pay once a year):
- Essentials: $199 per month (up to 5 people)
- Startup: $499 per month (up to 8 people)
- Scale: $899 per month (up to 10 people)
Paying once a year can save you up to 25%. Plus, if you pay, you can add Meeting Copilot for $39 more per month per person[36][37].
Great for Teams in the US
Mixmax works best for US sales teams using Gmail and Salesforce. It fits right in, so it’s easy to start using, and more people stick with it.
"Mixmax has the features of Outreach or Salesloft, but lives in your inbox. There is no learning curve for implementation, resulting in high adoption and usage."
– John Moore, Revenue Operations Manager, Meltwater[34]
Mixmax has given great help to firms like Brex and Gong. Brex’s top sales head, Sam Blond, saw an 85% open rate on set emails and a 40% answer rate to first-time emails, with 30% of joins tied to Mixmax. In the same way, Gong’s top sales man, Jameson Yung, saw open rates of 86%, reply rates of 52%, and RSVP rates of 41% after using the tool.
Yet, the cost has been an issue for some users. A site called GetApp shows that 47% of its users are not happy with what they get for the money they pay. Still, Mixmax has a strong score of 4.6 out of 5 on that site.
9. Mailshake
Mailshake is known as a easy-to-use, multi-way outreach tool, loved by more than 100,000 sales teams. It’s made to be easy and fast to use. It’s a good pick for teams that want to start fast without hard steps. Let’s look at its auto-features, ways to reach out, costs, and why it’s good for teams in the US.
AI-Driven Auto
A big part of Mailshake is its SHAKEspeare AI, which makes email drives better by helping with writing. This tool can make email text, change content to dodge spam blocks, and make A/B test changes for better drive results.
Here, the key is making emails fit each person, which helps run drives with ease, though it’s good to say it can’t do more complex auto-tasks.
"Does cold email outreach really, really well. It is very easy to use, very intuitive. No unnecessary bells and whistles."
– Guarav Harode, Founder & CEO, Enablix[38]
Mailshake has brought real gains to its users. For example, Virtuance got a big 83% open rate with emails made for each person, and BrandStar grew their email count by 10x using tools from Mailshake[38].
Many Ways to Reach Out
Mailshake lets you reach out through email, LinkedIn, and phone from one easy place. For those with its Sales Engagement plan, the app adds LinkedIn tools and a call dialer that lets you talk as long as you want within North America without extra cost.
The Lead Catcher part is great by helping sales groups focus on the leads that are most into it, lifting the chances of making a sale. From what Mailshake shows, using many ways to reach out can make twice as many people reply[40].
"The LinkedIn automation feature is fantastic, helping us connect with potential leads seamlessly. The dialer also made cold calling more efficient, increasing our call success rate by 30%."
– R. Littleton[40]
Many users say Mailshake works well. A small business boss said it changed how they get leads:
"Mailshake is fantastic, I have used it for the last 5 years and have produced more leads for myself on a daily basis than I had in the previous 15 years combined!"
– Chris M., Small Business Owner[39]
Costs (in USD)
Mailshake has three cost plans. They cut the cost if you pay yearly:
- Starter Plan: $25 for each user every month (yearly) or $29 for each user each month (monthly)
- Email Outreach Plan: $45 for each user every month (yearly) or $59 for each user each month (monthly)
- Sales Engagement Plan: $85 for each user every month (yearly) or $99 for each user each month (monthly)
Also, they offer a Data Finder add-on. It starts at $49 a month for 1,000 credits, and goes up to $249 a month for 12,500 credits.
One bad thing is there’s no free try-out, which might turn off some people. But, many users say the prices are good, as shown by a 4.6/5 score for value.
"Great tool at a good price! Versatile, powerful, and quite simple… Can totally recommend for bootstrappers and marketers with a tight budget."
– Joe P., CEO[41]
Great for US Teams
Mailshake has a price and perks that are great for teams in the US. It offers endless call minutes in North America and focuses on strong outreach ways that match well with the quick US sales world. Its easy design and fast start steps make it a top pick for small teams or those just starting with sales tools.
"It’s just so easy to use. I love that it shows me the sending calendar and cleans the list for me, making sure they’re good leads."
– Shane Hickenlooper, CEO, Scroll[38]
The platform got a 4.5/5 score on G2, with people liking how easy it is to use. But, some say the look of it is a bit old and it might not have the high-end parts needed for tough sale plans.
US firms have done well with Mailshake. For example, SaaSMQL made over $1 million for its users, and New Reach Marketing earned above $800,000 by using strong personal touches.
10. GMass
GMass makes email work easy by using Gmail so sales groups can send many emails at once. No need to learn something new. It fits into Gmail well and is liked by people at places like Google and LinkedIn.
AI-Driven Help
GMass cuts the hard work from email talks with smart help that makes each message feel special – seeing that 72% of people like messages made just for them. It helps get up to 40% more answers with smart follow-ups. Other top parts are it can find email lists from Gmail searches and you can pick the best time to send lots of messages [42].
Many Ways to Reach Out
GMass isn’t just for one account. Its MultiSend rolls out the same email over many Gmail or Google Workspace spots, which means you can send more and change who sends them. MultiSend uses safe links, can change sender details for each, and lets you set how many you send each day. It checks to make sure you don’t go over Google’s send limits before you start.
Price (in USD)
GMass has many plans for one person or groups, all with no limits on emails, contacts, or campaigns:
For One Person:
- Standard: $25/month or $225 each year
- Premium: $35/month or $325 each year (has auto follow-ups, API use, and works with Zapier)
- Professional: $55/month or $525 each year (brings in MultiSend and top support)
For Groups:
- Professional: Starts at $145/month for five users, with all the top parts. Only the main sending account needs a Professional or Group plan to use MultiSend; other accounts don’t.
Best for US-Based Groups
GMass is great for US sales groups as it uses Gmail, a tool most US companies already have. This means less new stuff to learn and quick start using your Gmail. It gets high scores – 4.9/5 on Capterra (775+ reviews) and 4.7/5 on G2 (750+ reviews) [43] – showing people really like it. Plus, GMass can work with SMTP tools like SendGrid to help send more than Gmail’s limits, making sure your emails get seen, even in busy markets.
With clear prices and easy use with tools you know, GMass is a top pick for small to medium US shops wanting good email help without big platform trouble.
Platform Fight: Good and Bad Points
In 2025, sales engagement sees two big kinds: self-run AI tools and help-giving AI setups [45]. Knowing the good and bad of each helps teams in the US pick what’s best for their plans and money limits.
AI Running Itself and Working on Many Sides
Closely pops out with all activities automated, mixing LinkedIn mix-ins, email steps, and a way that is made just for you. Its one-stop type for data making better and campaign drive makes it a key pick for teams wanting to make things simpler.
Apollo.io is good at using data better and running emails with extras like LinkedIn and SMS. But, full work on many channels might take more money [45].
Outreach shows itself as a wide money drive setup. With tricks like AI Money Agents and thinking of what might happen first, started in May 2025, it grabs the eye of mid teams who want smoother ways to work [45].
Salesloft points out worker help and reaching out in many ways, like email, voice, LinkedIn, and SMS. Its see on safe rules makes it a top choice for big-level sellers [45].
These clear points show how other tools fit different need needs.
How Well Things Work and How It Feels to Use
LinkedIn notes keep doing better than email, with a 10.3% answer number above email’s 5.1%. AI-run mixed ways bring 2–3 times more meets than just email ways [45].
Mixmax fits teams using Google Workspace, giving Gmail-based steps and AI-made write tricks. Still, its look at email keeps its full mixed chance low [45].
These thoughts mark how things on each tool change how well things go.
Prices and Worth for US Teams
| Platform | Start Price | Strong Point | Good For |
|---|---|---|---|
| Closely | $49/month | Works with LinkedIn + Email | Small to medium groups |
| Apollo.io | $49/month | Data fixes + steps | SMBs who want clean data |
| Outreach | Ask price | Money-making tools set | Bigger business standards |
| Salesloft | Ask price | Focus on sales rep needs | Big companies’ rules |
| Mixmax | $34/month | Works with Gmail | Teams using Google tools |
| GMass | $25/month | Mass email on Gmail | Easy email plans |
For teams with tight budgets, GMass and Closely have good options at $25/month and $49/month, each.
Limits and Things to Think About
Woodpecker deals with email for $37/month but has no way to work with many channels, which are key today for sales teams [45]. Also, Saleshandy and SalesRobot work with LinkedIn but need extra tools to finish tasks.
Mailshake, with a start price of $29/month, can handle emails, calls, and social media. But it does not have the high AI tools that more costly platforms do.
Mixing and Working Well Together
Using AI in sales can make work go 25% faster and bring 15% more money, showing it’s vital to pick well [44]. Gartner thinks that by 2027, 95% of seller study tasks will start with AI [45].
Closely has built-in CRM links, web tools, and can be made to fit your brand, making it very good for groups and agencies. Apollo.io also has strong CRM links but keeps some top tools for higher plans. For teams in the US, it’s best to find a balance between top automation and ease of use. Options like Closely and Apollo.io give good tools for fair prices, while big team options like Outreach and Salesloft are for big groups ready to pay for custom setups.
This guide helps US teams match platforms with their work needs and money plans right.
Wrap-up
Choosing the right sales tool in 2025 comes down to picking one that fits your team’s needs and the features of the tools out there. For small to mid-sized teams, cheap choices like Closely (at $49 a month), GMass, and Mixmax (from $9 a month) offer key things like outreach on many channels and easy Gmail use without costing too much.
For big teams at big companies, options like Outreach and Salesloft shine. These tools bring top-notch automation, work on many channels, and can grow with your team. They help make work smooth and grow money.
If putting your CRM together well matters, Apollo.io and Closely are top for linking systems, making sure work flows well and data stays together.
In a world where you must reach out well on many channels, picking the right tool is key. First, look hard at your team’s work ways, then choose a tool that fits your way and helps everyone use it all the time. The right tool fits right into your day and helps your team do great work.
For most sales teams in the U.S. in 2025, the best tool will bring good automation, easy use, and work across many channels, all while staying within budget.
FAQs
What to look for in a sales tool in 2025?
When picking a sales tool in 2025, it’s key to focus on things that fit with your team’s goals and day-to-day work. Look hard at how true the data is, smooth CRM mixing, and a clear, simple use design that makes it easy to learn.
Think about tools that have AI help, ways to reach out on many channels, and LinkedIn sales parts to make more talks and do more work well. Being able to use deep data checks and reports is just as key to see how you’re doing and to make your plans better. In the end, choose a tool that fits your team’s size, money plans, and special sales needs to really profit from it.
What are cheap ways to help small and mid-sized shops sell more?
In 2025, small and mid-sized shops can easy find sales tools that don’t cost much. Many now have cheap options with good stuff like email help, many ways to reach out, and ways to work with LinkedIn – great for small groups wanting to do more.
Some tools shine by having easy price plans and features that grow with your shop. They often have smart help and easy-to-use ways, making it simple to keep sales smooth without spending too much. For small teams, these tools give a pro touch and help work well – all while saving money.