Managing LinkedIn outreach for multiple clients can be challenging, especially for agencies handling various accounts and campaigns. Automation tools simplify this process by offering features like scheduling, analytics, and team collaboration. Here’s a quick summary of the top LinkedIn scheduling tools for agencies:
- Closely: Focuses on AI-driven personalization, multichannel outreach (LinkedIn + email), and white-label reporting. Pricing starts at $49/month.
- SocialPilot: Offers bulk scheduling, approval workflows, and detailed post analytics. Pricing tailored for agencies.
- Planable: Features a LinkedIn-like feed view, approval workflows, and workspace-based pricing starting at $33 per workspace.
- Planly: Unlimited scheduling, AI content assistance, and white-label options. Agency plans start at $53/month.
- Hootsuite: Includes bulk scheduling, auto-scheduling, and advanced analytics. Team plans start at $249/month.
- Buffer: Simple, scalable pricing with unlimited users and advanced analytics. Team plans cost $10/channel/month.
- Sprout Social: Multi-account management, collaboration tools, and performance tracking. Pricing available on request.
Each tool caters to different needs, from personalized outreach to team collaboration and analytics. Below is a quick comparison of key features to help you decide.
Quick Comparison
| Tool | Key Features | Starting Price | Best For |
|---|---|---|---|
| Closely | AI personalization, multichannel outreach | $49/month | Lead generation agencies |
| SocialPilot | Bulk scheduling, approval workflows | Custom | Content-focused campaigns |
| Planable | Feed view, approval workflows | $33/workspace | Visual content planning |
| Planly | Unlimited scheduling, AI assistance | $53/month | High-volume posting |
| Hootsuite | Auto-scheduling, advanced analytics | $249/month | Large teams, enterprise users |
| Buffer | Scalable pricing, unlimited users | $10/channel | Small to medium agencies |
| Sprout Social | Collaboration, performance tracking | Custom | Comprehensive account management |
Choose a tool based on your agency’s size, workflow, and client needs. Free trials are available for most platforms, allowing you to test their features before committing.
The BEST Social Media Scheduler for Managers in 2025 (Cloud Campaign Review)
1. Closely
Closely is a LinkedIn automation platform that goes beyond basic scheduling by integrating AI-powered personalization and data enrichment. It’s designed to help agencies streamline their outreach efforts, combining advanced tools for scheduling with features that make personalization effortless.
Features
One of Closely’s standout features is its multichannel approach. Agencies can manage LinkedIn and email campaigns from a single dashboard, simplifying workflows. The platform’s AI personalization engine analyzes prospect data to craft tailored messages, while its verified contact finder helps build complete prospect databases for outreach.
A unified inbox brings all prospect replies together, even across multiple accounts, making communication management easier. Additional tools like lead scoring help prioritize high-value prospects, and built-in web research gathers relevant information about targets automatically before any outreach begins.
Closely also offers detailed campaign performance tracking, with insights into metrics such as connection rates, response rates, and conversions. CRM integrations and webhook capabilities ensure seamless data syncing with existing tools, further enhancing productivity.
Agency-Specific Benefits
Closely is built with agencies in mind, addressing challenges unique to their workflows. Every plan includes white-label functionality, allowing agencies to present dashboards and reports under their own branding. This feature adds a professional touch to client presentations and highlights the agency’s value.
Team management tools are another key benefit. Agencies can assign roles and permissions, manage multiple LinkedIn accounts under one plan, and use white-label reporting to enhance client deliverables. Subscriptions also include access to a dedicated customer success manager, providing personalized support to refine strategies and resolve issues quickly.
Pricing (USD)
Closely offers flexible pricing options to suit agencies of all sizes. Monthly plans start at $49 for the Starter plan, which supports one LinkedIn account, and go up to $350 for the Custom plan, which covers 10 LinkedIn accounts. Agencies can save up to 40% by opting for annual billing.
For example, the Growth plan costs $87 per month (billed at $1,044 annually) and includes 3 LinkedIn accounts plus 3,000 bonus credits. The Essential plan is $145 per month (billed at $1,740 annually) and supports 5 LinkedIn accounts with 5,000 credits. All plans include unlimited email accounts and white-label features, and the flexible credit system allows agencies to allocate credits as needed – for email verification, phone number lookup, or AI personalization.
Collaboration and Analytics
Closely also shines in fostering collaboration and providing actionable insights. Detailed performance metrics, such as connection acceptance rates and email open rates, are broken down by campaign and time period, making it easy to evaluate success.
A 24-hour support chat ensures quick issue resolution, while webhook functionality allows real-time data syncing with external tools. This integration supports custom reporting dashboards or triggers actions in other platforms based on campaign results, giving agencies the tools they need to stay ahead.
2. SocialPilot
SocialPilot is a powerful social media management tool designed with agencies in mind, offering an efficient way to schedule LinkedIn posts. With features like bulk CSV scheduling and a user-friendly visual calendar, the platform simplifies LinkedIn outreach, making it easier to manage multiple campaigns at once.
For teams handling several clients, SocialPilot provides organized workspaces and role-based permissions, ensuring smooth collaboration. Its approval workflows add an extra layer of quality control by allowing content to be reviewed before publishing. Additionally, the platform’s reporting tools deliver valuable insights into post engagement and performance, helping agencies refine their strategies.
While sharing similarities with Closely in terms of scheduling and management, SocialPilot stands out by focusing on streamlined content approval and visual planning.
The platform offers tiered pricing plans tailored to meet the diverse needs of agencies. For the latest pricing details, visit their website.
SocialPilot’s features are designed to support efficient and scalable LinkedIn engagement for agencies of all sizes.
3. Planable
Planable offers a visually intuitive way to manage LinkedIn scheduling, featuring a feed view that mimics LinkedIn’s interface. This design allows teams to preview posts exactly as they’ll appear once published, making it a user-friendly tool for agencies.
Features
Planable prioritizes precision before publication. Its feed view replicates LinkedIn’s layout, helping users catch formatting, image, or messaging issues early. The Basic plan provides feed and calendar views, while the Pro plan adds a grid view for more organizational options. Customizable approval workflows are another standout feature. The Basic plan includes two levels – None and Optional – while the Pro plan introduces a Mandatory option for stricter oversight. These options give agencies the flexibility to adapt workflows to meet client or internal needs.
Another advantage? All paid plans support unlimited users per workspace, eliminating per-seat fees and accommodating team expansion with ease.
Agency-Specific Benefits
Planable is designed with agencies in mind. Each workspace represents a separate client or brand, helping teams maintain clear boundaries between accounts. This setup ensures that team members only access the workspaces assigned to them.
For agencies managing multiple LinkedIn pages per client, Planable supports up to 4 social media pages per workspace on the Basic plan and up to 10 pages on the Pro plan. This flexibility meets the needs of most agencies without requiring costly enterprise-level upgrades.
Pricing (USD)
Planable’s pricing is straightforward, focusing on workspaces rather than individual users – ideal for agencies with teams of varying sizes:
| Plan | Monthly Price | Posts per Month | Social Pages | Approval Types |
|---|---|---|---|---|
| Basic | $33/workspace | 60 posts | 4 pages | None, Optional |
| Pro | $49/workspace | 150 posts | 10 pages | None, Optional, Mandatory |
| Enterprise | Custom pricing | Unlimited posts | Unlimited | Multi-level approval |
Opting for annual billing provides a discount equivalent to two months free, reducing the effective monthly cost to about $27.50 for Basic and $40.83 for Pro. Agencies can also enhance their plans with add-ons like Engagement features ($5 per workspace/month) and Analytics ($9 per workspace/month).
Collaboration and Analytics
The Enterprise plan supports multi-level approval workflows, which are perfect for more complex setups. This allows for multiple layers of review, involving account managers, creative directors, and clients. For those focused on performance tracking, the Analytics add-on delivers detailed engagement metrics, helping agencies showcase the value of their LinkedIn efforts to clients.
Planable’s workspace-based pricing grows alongside an agency. Adding new clients is as simple as creating an additional workspace, with no need to worry about user limits or unexpected costs. This flexibility helps streamline workflows and keeps budgeting predictable.
4. Planly
Planly is a scheduling platform trusted by over 3,000 teams worldwide, helping them manage engagement across multiple social channels, including LinkedIn. It also offers tools to streamline team collaboration and content creation.
Features
One of Planly’s standout features is unlimited scheduling across all paid plans, making it a go-to choice for teams with heavy posting needs. Additionally, the platform includes AI-powered content assistance, with agency plans offering between 500 and 1,000 AI credits to help craft engaging LinkedIn posts.
The CSV upload feature is another time-saver, allowing teams to bulk-schedule content by uploading spreadsheets, eliminating the hassle of manual entry.
Agency-Specific Benefits
Planly offers a white-label solution that lets agencies rebrand the platform, ensuring a seamless experience for their clients. Agencies can take advantage of this feature at a 50% discount.
The platform’s team roles and permissions system is designed for smooth workflow management. For instance, account managers can have full access, while content creators might have more limited permissions. Clients can also be granted access to review and approve content without exposing sensitive internal details.
For agencies handling multiple LinkedIn pages per client, Planly’s channel flexibility is a major plus. The Team plan supports up to 8 social channels, while the Agency plan accommodates 16 channels, making it ideal for larger operations.
Pricing (USD)
Planly offers four pricing tiers, each designed to support growing teams and agencies. Annual billing includes a 20% discount:
| Plan | Monthly | Annual (20% savings) | Social Channels | Users | AI Credits |
|---|---|---|---|---|---|
| Individual | $15 | $10 | 4 | 1 | 250 |
| Team | $40 | $26 | 8 | 4 | 500 |
| Agency | $80 | $53 | 16 | 8 | 1,000 |
| Enterprise | Custom | Custom | Unlimited | Unlimited | Custom |
The Agency plan is particularly appealing at $53/month (billed annually), offering 16 social channels and 8 user seats – removing the need for costly per-seat add-ons as teams grow.
Planly also provides a 14-day free trial for all plans, giving users ample time to explore its features. For those who prefer a shorter preview, a $1 trial for 7 days is available.
Beyond pricing, Planly shines in its collaboration tools and in-depth analytics.
Collaboration and Analytics
Planly includes advanced analytics with its team-level plans, delivering insights into metrics like engagement, audience growth, and post performance. These insights help agencies refine their strategies and demonstrate value to clients.
The Agency plan offers extended data retention, storing analytics for up to one year (compared to six months on the Team plan). This feature is particularly useful for identifying long-term trends and seasonal patterns.
For larger agencies, the Enterprise plan includes priority support, ensuring immediate assistance when needed.
The analytics dashboard provides clear, shareable insights into engagement, reach, and audience growth, helping teams justify their social media investments and refine their strategies effectively.
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5. Hootsuite
Hootsuite has been helping businesses and agencies manage LinkedIn and other social platforms since 2008, serving over 200,000 customers, including Fortune 500 companies and top-tier agencies.
Features
Hootsuite packs a punch with tools that streamline LinkedIn management:
- Bulk Scheduling: Upload a CSV file to schedule hundreds of LinkedIn posts in one go. It’s perfect for agencies juggling multiple clients and maintaining steady posting schedules.
- Content Library: Store approved posts, images, and templates in one place for easy reuse. This feature cuts down on content creation time while ensuring brand consistency.
- Auto-Scheduling: Hootsuite’s smart algorithm identifies when your audience is most active on LinkedIn and schedules posts during those peak times for maximum engagement.
- Approval Workflow: Posts go through a designated review process before publishing, giving agencies complete control over client communications.
These features make Hootsuite an excellent choice for agencies looking for tailored solutions.
Agency-Specific Benefits
Hootsuite offers features specifically designed for agencies managing LinkedIn accounts across various industries:
- Team Management: Supports unlimited Enterprise users with customizable access levels, making it easy to delegate tasks while maintaining control.
- Custom Branding: Agencies can white-label the dashboard with their logo and colors, giving clients a seamless, branded experience without Hootsuite’s name appearing.
- Content Categorization: Posts can be organized by client, campaign, or type, simplifying performance tracking across multiple accounts.
These tools ensure agencies can manage LinkedIn company pages efficiently while delivering a polished experience to their clients.
Pricing (USD)
Hootsuite offers four pricing tiers, with annual plans providing savings:
| Plan | Monthly | Annual Savings | Social Accounts | Users | Key Features |
|---|---|---|---|---|---|
| Professional | $99 | $948/year | 10 | 1 | Basic scheduling, analytics |
| Team | $249 | $2,388/year | 20 | 3 | Approval workflows, assignments |
| Enterprise | $739 | $7,068/year | 50 | 5 | Advanced analytics, integrations |
| Enterprise Custom | Custom | Custom | Unlimited | Unlimited | Custom features, support |
For most agencies, the Team plan at $249/month is a popular starting point, offering features like approval workflows and team assignments. However, the Enterprise plan at $739/month adds advanced analytics and significantly more social accounts, making it a logical upgrade for larger teams.
Every plan includes a 30-day free trial, giving agencies a chance to explore its LinkedIn scheduling tools before committing.
Collaboration and Analytics
Hootsuite makes teamwork and reporting seamless:
- Task Management: Assign posts to team members and track progress with integrated notifications.
- Analytics Dashboard: Get detailed LinkedIn metrics like engagement, clicks, and follower growth. Reports can be customized with your agency’s branding and sent to clients automatically on a weekly or monthly schedule.
- Conversation Tracking: Monitor comments and messages across all LinkedIn accounts from a single inbox, making it easy to respond quickly without toggling between accounts.
- Competitor Analysis: Compare your clients’ LinkedIn performance against their competitors to uncover insights for refining strategies and delivering better results.
Hootsuite’s combination of collaboration tools and analytics ensures agencies can manage LinkedIn campaigns effectively while delivering actionable insights to their clients.
6. Buffer
Buffer is a simple and effective tool for scheduling LinkedIn posts, designed with agencies in mind. Its pricing is based on a per-channel model, making it a scalable option for managing multiple accounts.
Why It Works for Agencies
Buffer’s Team plan is particularly appealing for agencies. It offers unlimited user accounts, so teams can collaborate effortlessly without worrying about extra per-user charges. Plus, all accounts can be managed from a single, streamlined dashboard.
Pricing (USD)
Buffer’s pricing adapts to the number of LinkedIn accounts you manage:
| Plan | Monthly Cost | Annual Cost | Users | Features |
|---|---|---|---|---|
| Free | $0 | $0 | 1 | Up to 3 channels, 10 posts per channel |
| Essentials | $6/channel | $5/channel | 1 | Unlimited posts, basic analytics |
| Team | $12/channel | $10/channel | Unlimited | Advanced analytics and team collaboration |
For agencies, the Team plan offers great value at $10 per channel annually. For example, managing three accounts would cost $30 per month (or $360 per year), with annual billing saving two months’ worth of fees compared to monthly payments.
7. Sprout Social
Sprout Social is designed with agency workflows in mind, making it a strong contender among LinkedIn scheduling tools. Its features are crafted to simplify multi-account management, making it a go-to social media management platform for agencies.
Key Features
- Post Scheduling: Plan and publish LinkedIn content with ease.
- Team Collaboration: Facilitates seamless teamwork and improves communication with clients.
- Reporting Tools: Track essential metrics and performance indicators to measure success.
These features make Sprout Social a standout option, which we delve into further in our tool comparison section.
Things to Keep in Mind for Agencies
Agencies should carefully review Sprout Social’s offerings and pricing on its official website to confirm it meets their specific requirements.
Tool Comparison: Advantages and Disadvantages
Closely offers standout features like AI-driven personalization, advanced data enrichment, and multichannel outreach capabilities. Designed to simplify agency prospecting on platforms like LinkedIn and email, Closely brings automation to campaign management through a centralized dashboard. Here’s a quick breakdown of its strengths and limitations for a balanced overview:
| Tool | Key Advantages | Main Disadvantages | Starting Price | Best For |
|---|---|---|---|---|
| Closely | AI-driven personalization, data enrichment, multichannel outreach | Credit-based pricing model limitations | $49/month | Lead generation agencies |
For agencies, it’s important to weigh the benefits of personalized, multichannel outreach against the potential challenges of a credit-based pricing system. This evaluation ensures Closely aligns with their specific prospecting needs and goals.
Final Recommendations
Picking the right LinkedIn scheduling tool hinges on your agency’s unique needs, the type of clients you serve, and your growth goals. For lead generation agencies, Closely stands out with its AI-driven personalization and data enrichment features, though its credit-based pricing model may require careful budgeting.
Speaking of budgets, pricing models play a big role in long-term expenses. Take a close look at your current reporting process – automating repetitive tasks can free up a lot of time.
But pricing isn’t the only factor. Strong client collaboration features are crucial for agency success. Tools with approval workflows and white-label reporting can elevate the client experience while simplifying your operations. Agencies using LinkedIn-specific analytics tools report saving several hours per client each month compared to handling tasks manually [1]. This makes automation an essential investment.
Take advantage of free trials to test tools with real client data. This hands-on approach ensures the tool integrates smoothly into your workflow and delivers on its promises. Keep in mind, LinkedIn’s lead conversion rate is 227% higher than other social platforms [1], so choosing a tool that helps you capitalize on this is vital.
Finally, set up a monthly reporting routine, but stay flexible for clients who need updates more often. Your focus should be on turning LinkedIn’s complex data into clear, actionable insights that prove ROI. The right tool will seamlessly align with your agency’s workflow, making LinkedIn outreach more efficient and effective.
FAQs
What should agencies look for in a LinkedIn scheduling tool?
When choosing a LinkedIn scheduling tool, agencies should focus on features that improve workflow efficiency and enable seamless team collaboration. A user-friendly interface, robust analytics for tracking performance, and adherence to LinkedIn’s guidelines are key aspects to keep in mind.
It’s also important to evaluate factors like affordability, the capability to handle multiple accounts, and the flexibility to scale as your team grows. These features play a vital role in simplifying LinkedIn campaign management and refining engagement strategies to meet the specific needs of an agency.
How do LinkedIn scheduling tools help agencies manage multiple client accounts more efficiently?
LinkedIn scheduling tools simplify the challenge of managing multiple client accounts by enabling bulk scheduling. With this feature, you can plan and automate posts for several clients simultaneously, cutting down on time and effort.
These tools also come with centralized account management, allowing you to oversee all client profiles from a single platform. No more jumping between accounts. Plus, they offer unified performance analytics, giving you a clear view of engagement and results across all clients in one dashboard. This setup streamlines your workflow, keeps posting consistent, and helps fine-tune engagement strategies – boosting your agency’s productivity.
How can AI-driven personalization improve LinkedIn outreach for agencies?
AI-powered personalization transforms LinkedIn outreach by allowing agencies to craft messages that resonate on a personal level. By addressing the unique needs and interests of each prospect, this method fosters trust and encourages genuine engagement.
What’s more, it enables agencies to scale their outreach without compromising on quality. They can send tailored messages to a wider audience, leading to better response rates, higher conversions, and stronger connections with potential clients.