If you are a salesperson, you will agree that analytics are vital for a business’s success. In other words, Data works as a backbone of marketing.
Without it, you will be guessing everything.
Data and analytics are also necessary for LinkedIn advertising campaigns. It helps you to understand how your lead generation campaigns are going and how to make them better. Apart from it, analytics also helps to identify how many people you are connecting with, your reply rate, and how many deals you have closed in a specific time period.
But here’s the thing:
Understanding the analytics on LinkedIn, like your post’s reach, engagements on your posts, clicks, etc., is simple and not that difficult.
But if you are running an outreach campaign, it’s a bit difficult to identify what’s working and how many people you are reaching out to daily.
To some extent, we can say that LinkedIn analytics looks confusing at first glance.
But by the end of this read, you will know how to use it, where to find your analytics, which metrics need your utmost attention to boost sales, and how you can use it to your advantage.
Here, we will cover these topics:
- What are LinkedIn Analytics and its Role in the process?
- Important LinkedIn Metrics That Can Boost Your sales.
Are you ready? Let’s get started.
What actually is LinkedIn Analytics and Why it is important in the Sales Process
The rule is simple here if you want to enhance your sales, keep your marketing and sales on the same page. Both these business functions feature many similarities and differences. Yet, if they are not aligned, you cannot grow your business.
Similarly, to boost your sales, you need to know which part of your marketing campaign is performing and which isn’t. This is applicable to LinkedIn as well.
LinkedIn analytics is useful that allows you to monitor and assess your performance on LinkedIn.
Below let’s look at the important metrics that you should track. Furthermore, we have further classified them into sub-categories for your convenience:
Visitors – They are users who visit your page either from PC or mobile.
Updates – Include engagements or impressions of your LinkedIn content.
Followers – Your page’s subscribers; both new and old.
All this info is available and accessible under your official page and the Analytics section of your LinkedIn profile or business page. And you need these details when building or growing your LinkedIn sales funnel and pipeline.
Then, after selecting the appropriate category, you can access your LinkedIn’s personalized dashboard and graph to get insights and to understand your metrics.
You can also analyze your visitors along with their demographics via this feature.
Important LinkedIn Metrics to Enhance Your sales:
Now, let’s look at vital LinkedIn metrics that can drastically boost your sales.
LinkedIn profile views
To view who visited your LinkedIn profile, along with their accounts, the first and foremost thing to do is to deactivate your private mode if it is enabled. Or else you cannot view your LinkedIn profile’s analytics.
LinkedIn profile views look like an obvious metric, but it’s vital and help you significantly with lead generation other than boosting your sales.
If you are regularly creating and publishing content and following appropriate LinkedIn practices, the number of visitors on your profile will keep on increasing.
At this stage, two things can happen:
If your content is engaging and appeals to your target audience, they will definitely click on your profile and like to connect with you.
Furthermore, when you know your visitors, you can also send them a connection request stating how you saw them when they visited your LinkedIn profile and ask if they have any queries.
No matter what the case is, you need a well-optimized LinkedIn profile to attract your audience in the first place.
This way, when they will land on your page, they are more likely to read your page’s ‘About’ section to gain a better understanding of who you are, what you do, and how your products and services can help them. Then they will connect with you.
A well-optimized LinkedIn summary is the one that provides all the necessary information to visitors about the subject, includes case studies and vital stats, and CTA in the end so that visitors can get in touch with you.
In this way, you can also attract nurturing inbound leads.
Post views and content reach
Post content reach or impressions state the number of times your posts have reach your target audience during a specific time period.
This is a crucial LinkedIn metric that helps you in understanding whether your posts are resonating with your prospects. In this way, you can exactly know what type of content works best for you.
Evidently, if the post views and reach are growing, it means that more and more users are viewing and engaging with your content.
Additionally, the more likes and comments on your posts mean LinkedIn’s algorithm will work in your favor, and your post will boost.
That is why you should create engaging and meaningful content that is relevant to your target audience and resonates with them.
There are different types of content that you can create to check out which one works best for you. Such as:
- Contextual posts.
- Value posts.
- Sharing meaningful articles.
- Tagging other users.
- And more.
Apart from it, you can also engage your users by asking a question or by requesting for a comment if they are interested in your posts.
Then, after posts get enough comments, you can easily scrape the list of users who commented on the post and reach out to them. And if you want to be more creative, we recommend using email in your outreach flow.
This metric states the number of times your LinkedIn profile has appeared in the search results. If someone is looking for keywords related to your occupation, your LinkedIn profile will appear on the top results.
You will also see other important metrics here, such as:
Where your searchers are employed – such as companies, businesses, or LinkedIn company pages.
What they do – includes their job roles.
Keywords that your searchers use – keywords according to your business, service, or product.
But why is it important, and how can these things boost your sales?
In this way, you can lure your target customers. This is because if your LinkedIn profile is fully optimized and you are regularly publishing engaging content, your LinkedIn search appearance metrics will start to rise.
Another reason why this metric needs your attention is that if more and more users are clicking on your page or profile, LinkedIn will imagine that users love to see your content.
Moreover, if you are using appropriate and the right mix of relevant keywords and a higher number of users are clicking on it, LinkedIn will definitely push your profile up in the search results.
Statistically speaking, profiles that have high rankings in search results get more clicks.
This way, you can attract new and more users to your profile. And most of them will like to connect with you.
In our opinion, this is LinkedIn SEO.
LinkedIn social selling index
LinkedIn Social Index or SSI is not like other LinkedIn metrics. This metric states your profile’s rank, health, and overall status.
According to LinkedIn, this new metric efficiently measures a business’s or individual’s adaption to LinkedIn’s pillars of selling. These pillars are:
- Establishing or creating your professional brand.
- Finding and targeting the right audience.
- Engaging with insights.
- Building and growing relationships.
Initially, this might look a bit odd but don’t worry; the thing is pretty, very straightforward.
According to the statement issued by LinkedIn, when your SSI increases, your sales will increase too. The quickest way to increase SSI is to use Sales Navigator, as per LinkedIn. According to reports, it can boost your metrics and sales by up to 20% in 6 months.
In other words, if you are correctly doing outreach, creating meaningful content, and building relationships with the relevant users, your SSI will rise quickly and naturally. And this will boost your sales as well.
However, don’t worry about SSI too much. Just ensure that things are working in the right directions when you are doing outreach. And if you see anything specific or anything that needs improvement, rectify it and try to build yourself as an authority.
LinkedIn outreach campaigns and lead stats
Finally, here comes the last but the most important LinkedIn metric that can drastically boost your sales.
This is related to how many users you are connecting with on the platform, the total number of generated leads, and you can check out whether your LinkedIn outreach campaigns are performing or not.
To some extent, you can say that this one is not a specific metric. Mainly it works as an indicator of your marketing and lead generation campaigns.
Keep in mind that without the proper LinkedIn outreach tactic, your messages will be useless.
Furthermore, you need to ensure that you are approaching the right people and you are following them up, and above all, you’re booking sales and closing deals.
The important point to remember:
Remember, above, we were discussing inbound marketing and how your ideal customers can reach out to you, but don’t overlook outbound marketing and keep it in your mix as it is essential.
Outbound sales strategies emphasize finding your target prospects and leads on LinkedIn and reaching out to them with an attractive offer. For B2B sales and marketing, this is an ideal way to enhance your sales and generate new business leads.
However, when you are working on both inbound and outbound marketing, content creation becomes time-consuming. We will advise you to test your messages, outreaching templates, and social selling follow-ups to overcome the issue. In this way, you can precisely know what works best for you as per the data.
How to export LinkedIn analytics?
All said and done; it’s time to export the analytics data. LinkedIn allows you to export a report to determine how your efforts are performing, and you can also compare it with other paid actions. Here is how to export LinkedIn analytics:
- First, go to your page’s admin view.
- Click on the Analytics tab.
- Now, you will see Visitors, Updates, Followers, and other tabs.
- Next, click on the Export button. You will see it in the upper right corner of the page.
- Select your desired timeframe and then click on the Export.
In the end, you will get the .xls file that you can download and access.
In the End
So, we agree that sales are important for your business, but without the right analytics and data, you cannot determine which things need your time and attention.
By using LinkedIn’s analytics, you can access all the necessary details and data for your LinkedIn posts without any issue.
All things considered, LinkedIn analytics is a free tool that you need to measure and determine the effectiveness of your marketing strategy, and it serves the purpose extremely well.
Lastly, when you have the right analytics along with correct data, you can discuss various issues with your marketing team and decide your next moves timely.