What is a LinkedIn Cold Message: Full Guide + Templates To Achieve 55%+ In Reply Rates

What does it take to create a truly efficient LinkedIn cold message template that will work for various groups of prospects? What to consider above all? What are the things to avoid? Let’s navigate through each of these points that may cause bumps in the road and keep you away from real cash coming from LinkedIn lead generation.

Introduction to LinkedIn prospecting

Introduction to LinkedIn prospecting

It seems like it’s been years or even decades since people began to leverage LinkedIn to fulfil their lead generation tasks and source leads to further convert them into buyers. The whole process was named LinkedIn prospecting or LinkedIn lead generation.

For some, it goes quite successfully. You can see entire businesses that are built on single-channel marketing, meaning that they managed to build some process to hook in and convert prospects from one single channel – LinkedIn.

However, for many LinkedIn is still quite a mysterious field. You can feel that it’s full of opportunities, but due to various obstacles, it might be hard for you to start out with prospecting. 

How to design your profile? What is a LinkedIn message sequence? How to build it? Where to find prospects? So many questions and you have to embark on this journey and learn a lot of stuff if you treat this all seriously.

In this article, you’ll find everything you need to know (hopefully!) if you’re a beginner here, or brush up on some crucial knowledge –  if you’re an experienced leadgen specialist.

We’ve added examples of sequences at the end – feel free to take them and adapt to your cases, products, etc.

But first things first! Where to begin with LinkedIn prospecting?

Where LinkedIn prospecting begins

LinkedIn prospecting is not rocky science. There are plenty of schemes that you can integrate to enjoy consistent, measurable, solid results, reflectable in things like conversions, website traffic, number of incoming warm leads, qualified to work with, content downloads, engagement, community growing etc., depending on which targets you set behind the whole LinkedIn prospecting ploy.

The only thing you need to understand is that the whole LinkedIn prospecting journey begins with setting clear and achievable goals within your campaigns. Otherwise, it will be hard for you to define whether your campaign can be called a success. Even if you generate conversions from LinkedIn and hold real cash in your hands, that is just one single achievement – don’t forget that there are numerous goals that can be reached through LinkedIn prospecting, all of them leading to new conversions in the end. So, it’s better to set one certain goal behind each campaign. The content of your campaigns should be created based on your goals and contain respective CTAs.

Defining a goal behind your campaign

As we pointed out, some goals behind your LinkedIn campaigns might be:

  • Demos/calls booked 
  • Community growth (new followers)
  • Content engagement (likes and comments, followers)
  • Emails generated through content downloads (new leads for your sales funnel)
  • Event attendees 
  • Website conversions 

All of these goals can be hit through one single LinkedIn campaign. The goal you choose determines the type of your campaign, content, wording, CTAs, number of messages, and of course, the audience on the receiving end itself.

Once you’ve decided on your goal, note it down somewhere and then get clear on how you’ll measure your progress. Write down metrics you’ll use to gauge the success of your campaign. Here are some of the metrics that you can employ for this purpose.

  • Demos/calls booked – Number of demos booked per week 
  • Community growth (new followers)  Number of new community members/subscribers added per week 
  • Content engagement (likes and comments, followers) Number of likes, comments under one post/ followers per week 
  • Emails generated through content downloads (new leads for your sales funnel) Number of emails provided in exchange for the downloadable piece of content 
  • Event attendees – Number of event attendees registered
  • Website conversions – Number of registrations on your website per week

Now that you’re clear on the things you target within your LinkedIn campaign – you’re all set and ready to move it on to the practical part.

What is a LinkedIn cold message and LinkedIn message sequences?

What is a LinkedIn cold message and LinkedIn message sequences?

Mostly, in many of these cases, you’ll be targeting a completely unfamiliar audience (aka cold audience) and you’ll have to compile a good, working sequence to hook in those cold leads and stir up interest within them.

You can also target existing audiences from your current LinkedIn network if you need to inform them about updates, upsell to them or for any other purposes.

However, cold audiences are there to make you grow. Of course, a business can enlarge its product line and grow in income, as we said, it totally depends on the goals you set.  In many cases, expanding to new markets and engaging new customers are the only way to grow. In the end, targeting new customers is the only way to sustainable growth.

In order to achieve sustainable growth, your sales team must be able to master the skills of acquiring, nurturing, converting and retaining customers, using technology and especially data-backed insights delivered by marketing analytics software that let business development teams secure smart & timely decisions. 

So, finding an optimal analytics software is incredibly important, you should focus on this among other tasks as well.

What is a LinkedIn cold message and how to approach creating it?

A LinkedIn cold message is a message that you send to people you’ve connected with with a purpose of developing relationships or leading them up to taking some action.

Since LinkedIn cold message is a part of the whole LinkedIn prospecting process,which is a part of marketing in general, it should be approached strategically rather than something separated. 

Thus, before starting out with LinkedIn cold messages, you go through a very familiar to a marketer path that starts with segmenting your market, creating your prospect’s ICP, and, as we already mentioned, defining a purpose behind each of a campaign. 

Sure thing, once your audiences are segmented and defined, you’ll have to learn how to find those specific audiences on LinkedIn. We will talk about it further. 

Now to the structure of the message itself.

A LinkedIn cold message is usually a part of the chain. This chain is usually up to 10 messages: a connection message, a greeting message, follow-ups, and a break-up message. This chain is usually called a LinkedIn message sequence or a LinkedIn campaign.

The goals behind each message sequence can differ from each other. It can be inviting people to join your group or event, book a demo, etc.

Let’s sum up here. LinkedIn cold messages are messages that are sent to groups of prospects that aim to prompt some action. Usually you set a specific goal within each LinkedIn cold message sequence and define metrics that will help you gauge the success of the whole ploy.

Therefore, knowing how to craft a spicy, efficient LinkedIn message campaign from scratch is a very-very sought-after knowledge. 

But let’s not forget that we need to be sure that we target the right people with our message. How to know that and where to find those hiqh-quality leads/ audiences that are very likely to get interested in your product? 

Why targeting defines the success of your LinkedIn campaigns

Why targeting defines the success of your LinkedIn campaigns

Even if you’re a very talented writer, don’t risk flushing your talent down the drain – work on your targeting to make sure the right people will listen to what you’re saying.

High-quality LinkedIn leads are those people who are seeking your solution at this very time. Not only do they match your ICP, but are also in need of finding a solution like yours because it’s going to help them tackle their current challenges.

Spoiler: your high-quality leads on LinkedIn are usually member of some groups, participants of events that are very close to your business niche, or members of your competitors’ groups, commenters of content, etc.

To learn how to find and engage those leads, dive into this guide.

Or watch the webinar here .

Thankfully, tools like Closely allow you to find and connect with high-quality leads who are likely to get interested in your product and reach out to them automatically.  

By just providing a link to some group or event on LinkedIn and hitting run, you’ll build the list of your prospects automatically, and then, run your campaigns with defined time intervals, collecting all needed analytics right in your account.

Thankfully, tools like Closely allow you to find and connect with high-quality leads who are likely to get interested in your product and reach out to them automatically.  

Closely also lets you manage and tag your conversations with leads in the embedded inbox, without the need to switch back to LinkedIn.

So, it’s like your small CRM.

Let’s recall what is the structure of your LinkedIn cold message sequence.

Structure of a LinkedIn cold message sequence

Structure of a LinkedIn cold message sequence

Usually a LinkedIn cold message sequence consists of a connection message, a greeting message (introductory), any number of follow-ups and a break-up. Let’s define every one of these.

Connection message The first message in a chain that is usually a few-sentence copy with a personalization point included. Its aim is to make them want to hit that “accept” button.

Greeting message The second message that follows the connection message in case a person accepts the request. Its aim is to stir up communication. Usually the reply rate at this step is high, especially if it’s created in a way that evokes the desire to jump into communication. This step can be skipped if you’d like your prospects to take a particular action right away (clicking on a link, booking a demo).

Conversion (or CTA) The following message aims to bring up your CTA for the first time. This message intends to make them take action.  

Any number of re-engagement messages (follow-ups) If you consider this appropriate, you may try to re-engage your prospects. Be careful here though: if it puts you in a needy position, you know where it usually ends up.

Break-up message This message is there to create a good aftertaste of your communication in case they’re not interested. Knowing how to close the door behind you gracefully is a very underestimated knowledge. People remember how you treated them when they said no to you. Then next time they think of services similar to yours, they’ll recall you if you’ve managed to leave a good impression. 

Once, a well thought-out break-up message that contained the link to our Facebook community resulted in more than a half of recipients clicking on a link and almost all of them joining the group. That’s why this step must be carefully plotted.

This was just a sketchy image – just so you grasp a general idea. Of course, you amplify this base with some details and structure your sequences according to your goal, specifics of the audience, etc.


Today it’s probably hard to find a sales representative who would send messages to people on LinkedIn manually. Once you’ve finished creating your sequence, it can be pushed into some automation tool that will send every message to the provided audience on autopilot, allowing you to add customization to your messages (name of the recipient, their job title, location, etc.), adhering to the time intervals that you’ve set between each message, as well as to the timezone of your audience, delivering analytics so you can take a look into what works and what doesn’t and enhance your prospecting.

With the help of Closely, you can easily launch your campaign, targeting the scraped audience, starting from a few messages per week and then gradually increase the number of messages.With Closely, you can also run campaigns using people’s email addresses and inviting them to connect on LinkedIn if you’ve run out of LinkedIn’s 100-per-week connection limit.

Watch our webinar on how to overcome the 100-connection-request-limit using Closely. 

Other important steps to take prior to creating your LinkedIn cold message sequence

If you truly want to turn your LinkedIn lead generation into a beneficial business, you need to address other things as well, most importantly, designing your LinkedIn profile.

Honing your LinkedIn profile

Let’s assume that your messages have worked and you have prospects accepting your requests and checking your profile.

The logical thing would be to design your profile in a way so it adds to better understanding of your product and how it is distinguishable from other rival products.

It’s best if your future customer could instantly grasp the immense value he or she is going to get once they’ve bought your product.

Just follow these 5 simple rules to make your profile stand out and convert:

1. Add a nice pic of yourself

The idea here is to create pleasant impression, but also not to repel them by looking too official or sales-y.

Add a nice pic of yourself

Just upload a picture of you where your face can be seen (steer clear of glasses, bright make-up, hats and other things that stay in a way). Make sure the light is appropriate (daylight is best), put on a light, sincere smile.

We would recommend to avoid any filters on your photo, except for some minimal editing if you feel like so.

Also, sometimes the shift can be made toward an over-official look. Since people nowadays prefer simplicity, the simpler you look, the better. That’s why a professional, polished-off, photoshopped photo is not the best option, in our opinion.

2.Background picture

Background picture on Linkedin

Another thing is your background picture. Let people know what company/brand/product you work for. The same rule applies here: don’t shift into being too official and sales-y, escape too much wording and opt for short texts and not too overwhelming visuals.

Further Reading: Banner Size for Linkedin: Design and Examples

For example, this picture below – in our opinion, it looks sales-y and a bit repelling. It’s like it’s saying that once you accept the request from a person, it’s going to be led to sales pitches.

This guy may have an amazing product. But the background picture and the headline look a bit more like an ad (to us).

Also, because of informational noise, people strive to get more pleasant, stress-less experiences and avoid overly complicated texts and overwhelming visuals. 

3. Headline

Best LinkedIn Headlines for Sales

Your headline should be clear and concise. It may be touching your experience, your product and in some cases, your personality.

However, it’s better to keep it professional here, given that LinkedIn is a professional social network. Leave it for a profile description – there you may add a few words about yourself.

Further Reading: Best LinkedIn Headlines for Sales

Some people can mix it up and create an amazing headline that contains both work aspects of their life and their personal achievements/personality. They add a personal touch and balance between sounding too dry/over professional and light-spirited, like it’s your buddy talking to you.

Of course, your headline (as well as the “about” section) should reflect your personality. If you’re a creative person, show it in your writing. If you’re more business-focused – that’s also fine. Just remember that your profile should also remain friendly, so avoid sounding like an encyclopaedia 🙂

The best option is to find that ratio between showing off your professional skills, weaving in some professional terms and implying that you’re a simple and friendly person. 

You can always elaborate on your experience and what you deem important to mention in the “about” section.

4.Description (About)

Description is essentially where you show off your writing skills – how you can translate your lifeview, professional and personal achievements into a clear and concise copy that would be comprehensive to your profile visitors and that would make them connect with you through your thoughts.

Don’t get scared, it’s not really that difficult.

The most important thing here is to write from your heart. Yes, you’ve heard that right and no, it’s not some generic narrative or fantasies that come out of lack of experience.

Writing from your heart means going deeper into your soul and defining what things they should hear about you. What they really need to know.

If you do that, you’ll be surprised that the words coming out of you are it – it’s comprehensive, useful and it’s your words. It feels like everything falls in the right place.

It doesn’t mean you should sound unprofessional. You can include the list of your experience, achievements, of what your product does and how it differs from others.

But people also want to know you. Who are you, what do you think and why are you doing what you’re doing.

Description (About) on Linkedin

Storytelling works amazingly well when it unlocks the real you. If you feel like – just add some lines about how you’ve landed this job or why you love it. What makes you feel inspired in your job and what makes you improve and propel ahead.

Assuring your landing pages is comprehensive and easy to use 

Your website’s components: interface, its mechanics are equally important. The rules here are quite simple: just make sure your visitors can understand what your product is about from the landing copy, glean info on the product’s features, can see how it can help them now, and can easily sign up, pay for it and onboard.

Otherwise, if you fail to set things up here appropriately, all your LinkedIn lead generation efforts will be in vain. Make sure you’ve worked things out here.

Setting up an analytics software

If you treat your LinkedIn lead generation seriously, then you need analytics to track the traffic coming from LinkedIn to your website, registration, content downloads, etc.

Use Google analytics, Facebook analytics and the analytics provided by your webinar software to be able to understand how effective your LinkedIn lead generation is.

Create your LinkedIn cold message campaign

Now everything seems to be set and we can finally proceed to the LinkedIn cold messages itself. 

What to write? How to begin?

First thing you need to know here – if you’ve successfully singled out your target prospect, know their pain points, their company name, location, job title and other details, your message is going to be compiled almost effortlessly.

That’s why we’ve added here all those initial steps, crucial to take prior to starting out with writing your messages. But of course, there are rules that are very important to adhere to as well, considering your writing purely.


  • Simplicity

Use plain and simple language, avoiding complicated constructions and terms. In marketing and sales, it’s better to be comprehensive than creative (it doesn’t mean dry though!)

  • Personal touch 

Nobody likes to receive lifeless messages that sound like some robot created them. The personality behind the copy should be felt.

  • Right-to-the-point

If you share content, try to avoid generic content and create something on more narrow topics. Would you like to receive a practical piece of content or something generic like “6 digital marketing trends”?

Do I need to include visuals? (GIFs, Images, Video)

Visuals are a very important part of outreach, but LinkedIn prospecting rarely includes images or videos added to your message. 

Pictures are acceptable if they highlight your message or if you need to demonstrate your point, but in many cases, adding them is totally unnecessary. Besides, if you share content, it is probably framed by content.

Everything depends of course, on each case.

LinkedIn Cold Message Templates – sorted out by goals behind them and the type of personalization

LinkedIn Cold Message Templates

We’ve divided these templates into a few groups based on the goal behind them and the type of personalization (common ground).

Goal: Content downloads/website traffic

Personalization based on a job title and common interests.

Sequence #1

1 Step. Connection Message

Hi {first_name}, it seems you’re a {job_title} interested in (specify your common interests) You wouldn’t believe it, but I am too 😎🙈 My name is {first_name} and I’m in (industry) specializing in (category of products/services you work with) with (number of years) years of experience. How about we stay in touch and share something enlightening? 🦄 {my_first_name}

2 Step. Greetings 

Hi {first_name}, amazing that we’ve connected! Tell me about your current challenges and projects. I’m a (specify position at your company) at {my_company_name} and right now we’re focusing on (specify current challenges).

3 Step. Bringing up content

Hey {first_name}, We’ve conducted research on (specify). It’s the only one made in this field so far. LINK. Hopefully, it’ll help you in your work. Let me know if it was useful.

4 Step. Break-up

Hey there {first name},

It’s unfortunate that we couldn’t start a meaningful conversation 😣😒😞 I was convinced we’d sparked something special…Your expertise and experience are impressive, and I was looking forward to hearing about your current challenges and thoughts and sharing useful insights with each other.

Oh well, it’s alright. 

I hope you progress in your career and wish you all the best in your journey 🥳🤪


Sequence #2 

1 Step. Connection message

Hey! My name is {my_first_name}, I’m {my_job_title}, and I’m reaching out to specialists of (industry). It would be great to connect and share experiences with you. 

2 Step. Bringing up content

Hey {first_name}, We’ve conducted research on (specify). It’s the only one made in this field so far. Hopefully, it’ll help you in your work. Let me know if it was useful.


3 Step. Break-up

Hey there! Haven’t received your reply… My message probably got lost. Anyway, check it. I guess there might be something useful for you. {my_first_name}.

Personalization based on a company name

Sequence #1

1 Step. Connection message

Hi {first_name}, big fan of the work you and your team do at {company_name}. 

Always looking to connect with industry leading storytellers! 

Best, {my_first_name}

2 Step. Greetings 

Hi {first-name}, I’m glad we could connect! I’m the {my_job_title} at {my_company_name}.

We’re an (what kind of company you are) helping (specify your area of expertise). Also, during the final stage of our upcoming (name of your book) book launch, we’re offering lifetime discounts for early adopters. Does it sound like something of interest? Let me know if you’re in for learning more, and I’ll share the private signup link. Thanks, {my_first_name}.

3 Step. Follow-up

Hi, {first_name},

Did you have a chance to check out the book?

4 Step. Wrap-Up


I see you’re not that open for communication. Well, life goes on! 🥳 🌱 Although, I’m not in my best mood now) Anyway. take care!

Best, {my_first_name}.

Sequence #2

1 Step. Connection Message

Hi {first_name},

Impressed by the work you and your team do at {company_name}. I know a gifted professional when I see one!

I’m always glad to connect and stay in touch with industry-leading (job_title)!

2 Step. Greetings 

Hi there {first_name}, so glad we’ve connected!

Our (what kind of company you are) helping (specify your area of expertise). 

For example

Our agency is changing the game on LinkedIn. We help companies get huge exposure on LinkedIn and build their presence, generating countless leads along the way, 

Leadgen problems? No problem. We got you. One more thing: we’re offering lifetime discounts for early buyers during our (name of the book) book launch! Stay tuned 😎💪

Get in on the action with us and let’s grow together!

3 Step. Follow-up

Hey {first_name},

Was wondering if you’d had a chance to check out the book. It’s just waiting to be read!👀

4 Step. Wrap-up

Hi there, Looks like you’re not really available for communication right now. It’s no problem though, it happens!😅 Can’t say I’m thrilled though…

Anyway, I wish you all the best!


Goal: Inviting to join a group

Personalization based on a shared interest in the same post (post engagement)

Sequence #1

1 Step. Connection Message

Hello {first_name},

Just saw your comment here https://bit.ly/linktothepost I checked out {name_of_company}; I love what you’re doing over there. It would be nice to grow from each other!

2 Step. Invitation to join the group

Hey! Thanks for connecting with me. We at {my_company_name} are working on creating useful and practical content for (audience).

I guess it might be insightful for you too ✨

We share:

Join us here: http://bit.ly/linktotheresource

Sequence #2

1 Step. Connection Message

Hi {first_name}!

I just saw your comment over at http://bit.ly/linktothepost and knew I had to check out {name_of_company}. Wow, your work is impressive!🤯 It would be awesome to connect and grow from each other!

Regards, {my_first_name}.

2 Step. Invitation to join a group

Hello {first_name}! 

Thanks for linking up with me! There’s so much greatness awaiting.👀

Our team over at {my_company name} is striving to create useful and insightful content for (target audience). 

I have a feeling you might find it useful😊⭐️

We cover topics such as:


Personalization based on a shared group

Sequence #1

1 Step. Connection message

Hey {first_name}, I found you in this group http://bit.ly/linktotheresource.

Do you find it useful? I’ve just joined. 

Scrolled through your profile and it gave me the feeling we have some things in common. I'm sure we can grow together.

2 Step. Invitation to join a group

Hey there! Amazing that we’re now connected. I've been in (field) for (number of years). Everything that I’ve managed to learn during those years — I’m sharing it here http://bit.ly/linktotheresource

It’s a large and friendly community for (your audience).

Would be nice to see you there as well.

Personalization based on a shared event + job title

Sequence #1

1 Step. Connection message

Hey {first_name},

Saw you at this event http://bit.ly/linktotheresource

Amazing stuff, huh?

Hope we can connect and stay in touch from now on. Always happy to meet like-minded people 🙀😃🤹🏻‍♀️🌱

2 Step. Invitation to join the group

Hey there! Thanks for adding me. I was thinking that maybe you’ll find some value in our group http://bit.ly/linktotheresource, since we cover many topics that are quite relevant for those who’re passionate about (field). There are (value within the group) fresh hacks, templates, downloadable content. Will be awesome to see you there.

Personalization based on location

Sequence #1

1 Step. Connection message

Hello {first_name}! I’m expanding my network and looking for like-minded folks from {location}. I believe we can learn from each other. My areas of interests: 

2 Step. Invitation to join the group

Hey! Thank you for adding me to your network! 💭 I’m currently working on (your current challenge). We’re discussing all the challenges here http://bit.ly/linktotheresource. I invite you to join! 🌱🧘🏽‍♂️😻. It’s fun and useful, and frankly, what else do you need these days?.. See ya.

Sequence #2 

1 Step. Connection Message

Hey! My name is {my_first_name} and I'm {my_job_title} at {my_company_name}. 

I cover {location} and do hope to connect with more people here. I’m also interested in attending (field) events and won’t mind joining you if you visit ones. Hope we can become friends-in-growth!

2 Step. Invitation to join the group

Hey {first_name}, 

Thanks for connecting with me 😺🤝 I’m more than happy to welcome you to our community here http://bit.ly/linktotheresource. dedicated to (specify).

We’re glad to see like-minded determined individuals among us. Let’s grow together 🎉 I’m also more than happy to answer any question you might have. {my_first_name}.

Goal: Book a demo

Personalization based on post engagement 

Sequence #1

Step 1. Connection message

Hey there {first_name}!

I saw your comment over at [link]. I totally agree!

How about we discuss (specify post topic) deeper? Let’s connect and exchange ideas.


Step 2. Greetings

Hi {first_name}!

Thank you for accepting my request. 

We here at {my_company_name} are currently exploring solutions for (specify relevant issue). It would be awesome to hear your thoughts. 

Would [time, date] suit you for an online meeting?

Can’t wait to get in touch!


Step 3. Follow-up

Hi {first_name},

Just popping in to check up on our convo, it seems things are a little stiff..

I have some kicker updates for you on (specify) - let’s talk all about the new cool (specify topic).

I would be glad to have a quick chat, feel free to book any time slot in my calendar: [link].


Step 4. Break-up

Hey {first_name},

I guess all good things come to a halt someday…It’s a shame that we weren’t able to chat.

No worries, the door’s open to catch up again whenever you feel like it!

In the meantime, you can check out my LinkedIn groups with growth tips and insights about {specify}: [link].

I wish you a great day,


Sequence #2

Step 1 Connection message

Hey {first_name},

I saw your comment here [link]. I thought just the same. Let’s connect, I’d like to learn something from you.

Hope we can be friends.


Step 2 Greetings


Thank you for connecting with me.

I’m working for {my_company_name}. What about you?

Step 3 Follow-up

Hey {first_name},

Just wanted to check in, since I haven’t seen any reply from you.


Step 4 Break-up

Hello {first_name},

Haven’t seen anything back from you, unfortunately. 

Well, I guess it’s not a good time!

Anyway, here is a link to my group where I share (specify) [link].

Sequence #3

Step 1 Connection message

Hey {first_name},

Found your comment here. Cannot agree more.

Thought we might connect.


Step 2 Greetings


Thank you for connecting with me.

I’m working for {my_company_name}. I’ve heard you were…[specify their company’s current challenges].

I’d love to have some casual chat over a cup of coffee and share some ideas on [specify].

How about [time, date]? That’s the link to my Calendly [link].

Looking forward to talking to you!


Step 3 Follow-up

Hello {first_name},

Just wanted to check in on this thread. No messages from you, sadly.(

I’d love to discuss really hot [area] topics. No sales, pitches and other bulls*it.

Just interested in finding common growth points. I think you have an amazing experience (and me too! and we could be useful to each other).

Anyway, if you feel like chatting, 

I’m here [link].



Step 4 Break-up

Weell, I guess it’s not our day together, huh? I’m gonna go for a walk and clear my head a bit. Anyway, I’m glad we’ve got connected. Hope to hear from you some time.

Wish you prosperity and luck in all your endeavours.


Goal: Partnership/ Affiliate 

Personalization based on post engagement 

Sequence #1

1 Step. Connection message


My name is {my_first_name} and I’m {my_job_title}. Just saw your comment over here http://bit.ly/linktothepost Cannot agree more! Would love to connect with you.

2 Step. Introducing a program

Hey there!

My name is {my_first_name} and I'm {my_job_title} at {my_company_name}. We’re a (tool/company information) that lets you do it all: (functionalities of your product).

We’re actively looking for people who could help us spread the word about our tool and become our trusted partner and friend-in-growth!

To pay back for your time, we’ve prepared a generous compensation program that is described here: (Link to the program’s details). 

Please, let me know if you’re interested, or if you have any questions regarding our possible partnership.

Best, {my_first_name}.

3 Step. Follow-up

Hello {first_name},

Just wanted to check whether you’ve received my message.

I’m really looking forward to working with you. I’m assured we can establish a mutually beneficial partnership! Regards, {my_first_name}.

4 Step. Wrap-Up


It’s been a couple of days since I sent my message to you. I do believe that together we can reach our business goals faster. 

Just to recall: our partnership program is one of its kind and it doesn’t require much from you. The product itself is a breakthrough. I guess it might be interesting for you in terms of additional income + professional growth.

Let me know when you’re available for a talk 🙌🏻

Thank you for your time,


We have the full collection of LinkedIn cold message templates here if you want to find something suitable for your particular case.

We also have some connection message examples here if you’d like to find something suitable for your case.

These templates work best when you just take them as an example but then customize and polish off so it sounds like you in the end.

To sum up 

A LinkedIn Cold Message is a message that you send to people you’ve got connected with. It is usually a part of the chain of messages that together substitute a LinkedIn cold message campaign or a cold message sequence.

The purpose behind a LinkedIn cold message sequence can vary: it can be sending leads to your website, content downloads, demo bookings, group growing, acquiring event attendees, etc.

To grow professional in creating a LinkedIn cold message and the whole sequence, you’ve got to master targeting to be able to reach out to people who are very likely to get interested in your product. Tools like Closely help you amazingly well with this, since they let you scrape people from the source you provide (be it a LinkedIn group or event link, LinkedIn post) and then sent them messages one after one on autopilot. They also provide analytics on your campaigns so you can ensure you’re moving forward with your LinkedIn prospecting.

Once your target groups of prospects are defined, you’re ready to write your messages, that at this point are usually quite easy to compile, since you’re aware of your prospects’ pain points and needs and can clearly address them in your messages.

A very important component of your LinkedIn prospecting is your LinkedIn profile: make it comprehensive, friendly and convey your message concisely.

Some basic rule of writing a good messages for LinkedIn cold campaigns are: using plain language (better be clear than creative here but not dry), adding your personality, writing in your own words, try to avoid one-size-for-all templates. If you use templates, like the ones from this article, customize them to the point where they sound like you. The best way to make it efficient – use the templates as a source of inspiration to create your own.

Co-founder and CEO at Closely – Lead Intelligence and Sales Automation Platform.