Top 10 LinkedIn InMail Examples

LinkedIn InMails is one of the ways to reach out to your prospect buyers who are not in your 1-degree connections. To be able to send an InMail, you have to buy LinkedIn Premium, or Sales Navigator.

Here are a few examples of InMails — feel free to take a glimpse and use them for your prospecting. You’ll find some nice InMails for sales and for lead generation, as well as for recruiting purposes.

LinkedIn InMail Example #1: Personalization Based on Interests/Work Experience

Hey Chris! We at Closely saw that you’re actively engaging in posts related to LinkedIn outreach. What a coincidence! We’re all-in-one LinkedIn outreach automation platform. Do you think we have things to discuss?

I have a time slot tomorrow at 4 PM. Would love to share our experience reaching out to cold audiences and coming from 12% to 45% in reply rates (screenshots can be arranged 😀).

Truly, it would be cool to talk, I’m a huge fan of {company_name} deeds, and guess we can exchange experiences and ideas for mutual growth. Let me know if you think it’s a good idea.

Have a nice day! 🙂

LinkedIn InMail Example #2: Personalization Based on Common Group

Hey Stella, I’m brushing through LinkedIn groups — and saw that you liked {{group’s_name}}. We at Closely work on ways to engage leads massively, while adhering to LinkedIn’s rules and limits. I thought you might find this guide useful — it describes thoroughly how we grew our community from 50 to 1,7k in 1 year, using LinkedIn outreach and one automation tool. In case you want to learn more — feel free to text me back. 😉

Thank you! Have a nice day! 🙂

LinkedIn InMail Example #3: Generic

Hey Andrew,

Even if you don’t have that much inspiration to create message sequences to amaze your prospects — not that big deal! We’ve compiled 150+ templates for LinkedIn outreach. If you feel out of sorts — just copy any one of them and fill out with the details of your case.

If you have questions — don’t hesitate to text me here or via email:

Have a productive day ahead! 🎀

LinkedIn InMail Example #4: Personalization Based On Same Location

Hi John!

I’m looking to connect with marketing professionals specialized in B2B in Vienna area. I work with B2B products, helping companies of any growth cycle to increase revenue through establishing LinkedIn lead influx and turn leads into retained buyers.

I know {company_name} for quite a long time. I guess we have mutual interests: my audience can be interested in your product as well, and I’d love to see how we can be useful to each other.

Let me know if you have a time slot to talk during this week.

Thanks! 🐠 Looking forward to connect and win together 😉

LinkedIn InMail Example #5: Personalization Based On Job Title

Hi Angela,

My name is Alina, I work in Closely — first all-in-one lead engagement platform.

I saw that you in TCO specialize providing professional IT services to businesses of all types and sizes. We’ve worked with your colleagues in another market — GPC Group, Alfa Center, and Bay Lee Prod. The latter two used our software to increase lead engagement, and build sufficient sales pipelines that turned their business into a profitable enterprise-level ventures.

Closely specializes in helping B2B products and services hit revenue targets by finding & engaging LinkedIn leads on autopilot.

If you’re interested, by any chance, how this works in practice — I’d be happy to provide you a tour-around in our software. I honestly don’t like pitching and direct sales, so I’m used to look for beneficial partnership, and I see how Closely can suit TCO and how it can lead it to sufficient and stable growth.

To avoid shaking air — this is how your colleagues nailed LinkedIn outreach with our help in numbers > {{link}}.

Let me know what you think in this matter.

Have a nice day!

LinkedIn InMail Example #6: Personalization Based On Company Name

Hi Nymphadora!

I admire LASSO and deem it’s top player in B2B sales. I like your insights on LinkedIn and would love to talk in person. We at Closely build effective sales pipelines to help our B2B customers establish and maintain lead influx on LinkedIn. I’d be delighted to exchange ideas and find mutually beneficial interests.

If you’re up to, we can arrange a Zoom call. Let me know.

Have a nice day! 🙂

LinkedIn InMail Example #7: Personalization Based On Shared Event

Hi Jack!

I see we’ve attended “LinkedIn Lead Generation Strategies & System to 2-10X Your Sales in 2023”.My name is Alina and I work in Closely — an all-in-one lead generation platform for B2B salespeople.

I thought it would be nice to leave my contacts in case you’re interested in growing your LinkedIn Network by 50+ connections/week and increasing reply rates by at least 25%. Here is how my campaigns are performing. {{link}}.

Let me know if you’re up for a talk.

Have a nice day! 🙂

LinkedIn InMail Example #8: Generic

Hi Andrew!

My name is Alina, I work in Closely and we create insightful (I hope so) content for salespeople. I deeply admire ReadyPlayer and would love to have a chat with you and discuss possible opportunities for cooperation. We’ve helped companies like ReadyPlayer grow from 3k in revenue to 10k in 1 month using only cold outreach. Here are our results of helping outstanding B2B players grow extremely fast — in one screen > {{link}}.

Let me know if you’re up for a talk. 🙂


Alina Blackwood.

LinkedIn InMail Example #9: Generic

Hi Stephen!

I like SaaS Group very much. I work in Closely — it’s an all-in-one LinkedIn lead engagement platform. I would love to have a chat with you sometimes and see how we can grow together.

Have a nice day! 🙂

P.S. It was great watching you at B2B Sydney Webinar. 🙂

LinkedIn InMail Example #10: Reaching Out To Job Candidates

Hi Max!

My name is Carolina, I’m recruiter at OneBase. I’ve seen a scope of your work and it looks pretty impressive. Are you open for job opportunities currently? Let me know. I’ve some good offering that might be a good fit for your experience and interests.


Carolina Achier.


How many InMails can I send per month?

Up to 30/month, but you can find a more detailed info here.

Why do I need to use InMail Templates?

Because you want your reply rates to soar, and these messages already proved effective.

Do I need to personalize my InMails?

You bet you need. Moreover, if you don’t, they’ll be definitely ignored, just like you skip any message that starts with “Dear Sir/Madam”.

Do Closely automate InMails?

No, Closely automates regular LinkedIn messaging — connection request + follow-ups.

That was a handful of InMails that are proven by some best practices. We hope you’ll find some of them useful for your prospecting. Stay tuned 🙂

Content creator at Closely. I write about marketing & B2B sales. Welcome to our LinkedIn Sales Hacking Universe ;)