LinkedIn Connection Message – Juicy Templates

LinkedIn Connection Message - Juicy Templates
A good collection of LinkedIn connection message templates, suitable for a variety of cases.

Well, well, well, here we go again: what is this that almost every company are now struggling with finding the best-of-the-best LinkedIn connection message to simply blow their prospects away? We think we may know the answer!

We’ve all fallen victim to the incredibly impersonal and … lazy LinkedIn connection messages that jump right into shoving product placement in your face. And we’re so sick of it! A connection message like that gets swiped away and forgotten about, since it’s so obviously a low-effort sales connection attempt. But your messages surely don’t have to get lost in the void of repetitive, formulaic connection requests with no personality or a human touch.

That’s why in this article we’re going to share some best-performing LinkedIn connection message templates for any type of connection or goal that have that attention-grabbing spice in them! Learn what you should include in your message to engage prospects and make them feel personally addressed to maximize acceptance rates.

Before you craft your LinkedIn connection message…

What is a LinkedIn connection message? It’s simply a note added to your connection request, right?

Wrong! Well thought-out connection messages that are highly personalized (we will explain further what we mean by that, leaving behind the generalized buzzy definition) are capable of making miracles, so they’re really magic wands. In particular, they can target the whole groups of prospects, lining them up in front of your inbox, warm and ready to work with. The only thing that remains is to jump over into a conversation and tilt your warm leads towards a conversion.

A LinkedIn connection message rarely comes all by itself: it’s usually an opening line that is followed by other messages, that in a whole is called a message sequence — a thing that, having the right push, is able to skyrocket your conversions and reply rates.

So, it’s really time to roll out of bed and roll up your sleeves, dear! Because great stuff is coming.

First things first

A LinkedIn connection message is only effective if you have the appropriate LinkedIn account that acts as an informative about-you page, highlighting your USP, that lets people know the benefits they can reap once they accept your request. It’s crucial to optimize your profile before you launch your outreach campaigns.

Components of Account Optimization

I don’t really imply that it’s something phenomenal on the picture above, but just so you grasp the general idea…It’s important that you’ve worked out your headline that is aligned with your overall brand identity, created a nice, professionally looking picture for your profile photo and acquired at least a few dozens connections before proceeding to creating a campaign itself.

Profile Picture and Banner

Your LinkedIn profile and banner photos are naturally the first thing that catches people’s eyes once they click on your profile. And they will do that after having your LinkedIn connection message landed in their inboxes. Your profile is a great opportunity to showcase your unique skills, professionalism and benefits or products that you offer. It’s best to create a customer banner photo or get one designed for you on sites like Fiverr for cheap – this makes your proposal recognizable and lets your page take on a pleasing, visually complete appearance.


This is essentially your pitch – what exactly do you offer? There’s this neat guideline that can help you come up with your unique offer: the Who + Struggle + Solution formula.

In a way, tagline is synonym for the positioning statement. Coming up with a positioning statement is a whole scientific area. We always say that you have to keep up with your industry trends, but it never hurts to brush upon a bit of good old theory.

Before jumping right over into creating your LinkedIn connection messages, it’s crucial to understand that they are only a pathway into your brand’s universe, where your marketing skills should rule over things. It all works together: they way you to talk to them in your LinkedIn connection message, how professional and polished your profile looks and how neatly and smartly your tagline is crafted. Does it reflect what your solution is in its essence? Does it say anything about your prevalence over competitors? Are thing more clear to your future customers after looking at that one single line? As we said, there is a whole science behind positioning – and your LinkedIn profile is nothing than a good summary of your marketing skills. There is no point in fine-tuning your writing skills to craft brilliant, high-calliber LinkedIn connection messages if your profile doesn’t tell your future customers enough to pull over in front of your page and dive into learning more about values of your solution (content, product, services).


Tell a bit more about yourself and your expertise. Think of this section as a bio. Don’t drag it out for too long – state your qualifications, experience and maybe some achievements in your field. This should conclude everything a prospect would need to know about you before they connect.

Consider stating in a few sentences real value that your solution or product brings and frame them into bullet points.

Great! Your account is all set. But that’s not all the prep work that has to be done prior to you hitting send.

Ask yourself this: have you worked out criteria of your target audience umbrella? LinkedIn has some tools to help you out with targeting prospects super-specifically.

LinkedIn has 3 types of connections:

1st Degree: People who you’ve already made a connection with.

2nd Degree: People who have your 1st Degree connections as their connections (mutual connections)

3rd Degree: People who have your 2nd Degree connections as their connections (1 to 0 mutual connections).

With this information, head over to LinkedIn Sales Navigator to filter in all variables you’d like to specify about your prospects, including the aforementioned connection type, geography, industry, keywords, title and more.

This is a great helping hand in defining your target audience more clearly and optimizing your campaign for best driven acceptance rates.

Is there anything else you should know about targeting?

You bet!

Targeting is key

When it comes to creating a great LinkedIn connection message, targeting is usually the most undervalued part.

However, it’s right targeting that helps you reach the right ears with the right message, and the more resources you invest in developing efficient targeting within all your sales activities, the more fruitful your prospecting will become in the end.

We’ve been talking about hyper-targeted outreach for a while and even created this video, dedicated solely to this type of targeting. The narrower your audience is, the more personalized messages will be crafted by you and the greater the chances of hooking in your target audience, making them listen to what you have to say.

One of the ways to approach creating a powerful LinkedIn connection message and outreach strategy in general is to form the portrait of your customer first, that is also known as ICP (ideal customer profile).

Having ideal customer profile outlined lets you create LinkedIn connection messages and other parts of a message chain in accordance with a particular group’s needs. Ideally, there should be several message chains created, targeting each group of your potential buyers. Your LinkedIn connection message in this case is an opening part of the line of messages that in whole intend to drive deeper engagement with your future customers.

Below are some general rules of creating a powerful LinkedIn connection message, followed by our best-performing sequences; however, if you’d like to dive deeper into the whole process, we encourage you to subscribe to our channel to tune in on the latest prospecting hacks, and also dive into old good theory here.

Some basic rules of creating a solid LinkedIn connection message

Basic rules of how to use your LinkedIn connection message to your advantage:

  • Personalization stemmed from right targeting. This is a huge part of your connection request’s success. Prospects should feel a personal touch from your message that specifically appeals to them. Targeting people within the same field, mutual LinkedIn group, of a particular job title, or people that you have common interests is what you should go after.
  • Ease Into It. Don’t start off by advertising your products/offers right off the bat – this a big outreach no-no. Explain how your services/products will be of value to the prospect (Mention how your solution addresses a problem relevant to the recipient and why it’s ideal, how the prospect will benefit from connecting with you) instead.
  • Make Your Pitch Hit Hard. Outline your offer and convince the prospect with sharp, straight-to-the-point wording that lets them know all the perks of accepting your request. Reel in your potential connection with appealing perks
  • Hone your writing skills. One of the greatest gear behind your prospecting is the words you use and how nicely you can articulate the value in simple words, but also adding some spice in them to ignite interest or desire to learn more. Your sales managers must hold a great grasp of a language of your target audience and be able to compile compelling and understandable messages.

Again, there is no such a thing as being successful in producing amazing LinkedIn connection messages without holding a good grasp of marketing processes in whole. The more skilled you become in marketing, the greater understanding of how to produce an ideal message that will land on the right field will be, and most importantly, by honing your marketing skills, you gain a clearer perspective on how to lead it all over to yielding some real results (depending on the goals you set within your marketing strategies).

Variables for better personalization of your LinkedIn connection messages

Use the following personalization tags when running your LinkedIn campaign to add that individual touch to your message:





You can get all the necessary info to fill these slots from the prospect’s LinkedIn profile page.The listed variables are the basic ones, however, in automation tools like Closely you’re able to add your own variables for better personalization.

Since every LinkedIn connection message must have a touch of personalization in it, most automation tools incorporate such variables into a tool’s functionality, that enables you to create a single message that will be personalized for every recipient automatically.

Finally we’re ready to move it on to the templates themselves.

10 hand-picked LinkedIn connection message templates, suitable for a variety of goals

No more pushbacks, it’s just template heaven from here on out – we’ll share our tested LinkedIn connection message templates and the structure of our follow-up messages.

How to use our templates?

We’ve sorted these templates out bazed on the type of personalization (industry, location, job title, shared group/event, post engagement) and goals behind the whole sequence. At the end, we’ve added some generalized LinkedIn connection messages that will be your best bet in growing LinkedIn network.

Personalization based on a shared group

Goal: demo booking

Mentioning a common group you’re both a part of will make your prospect inclined to pay more mind to your proposal and trust you as a member of a community they’re also in. Whether it be a LinkedIn group, a Facebook group or simply a mutual interest, it’s always a good idea to scrape for common points before reaching out.

Personalize your request with this information as in the example:

1 Step. Connection message

Hey there {first_name}!

I see we’re both members of the Facebook group (group name). I reached out to you as a fellow user interested in (mutual interest).

It would be great to connect with a like-minded person!


2 Step. Greetings

Hey {first_name},

I’m currently working on a (describe solution) that (describe functionalities) in a super easy way. Its aim is to make (task) seamless, fast and simple. (Describe solution benefits).

It’s still in the works and I’d love to hear your thoughts on the current version!

I’m looking forward to your feedback!


3 Step. Follow-up

Would you be interested in continuing further communication?

Please get back to me with your answer.


Personalization based on a shared group

Goal: make them join your community

1 Step. Connection message

Hey {first_name}, I found you in this group

Do you find it useful? I’ve just joined. 

Scrolled through your profile and it gave me the feeling we have some things in common. I’m sure we can grow together. 

2 Step. Invitation to join the group

Hey there! Amazing that we’re now connected. I’ve been in (field) for (number of years). Everything that I’ve managed to learn during those years — I’m sharing it here

It’s a large and friendly community for (your audience).

Would be nice to see you there as well.

Personalization based on a shared event + job title

Goal: make them join your community

1 Step. Connection message

Hey {first_name},

Saw you at this event

Amazing stuff, huh?

Hope we can connect and stay in touch from now on. Always happy to meet like-minded people 🙀😃🤹🏻‍♀️🌱

2 Step. Invitation to join the group

Hey there! Thanks for adding me. I was thinking that maybe you’ll find some value in our group, since we cover many topics that are quite relevant for those who’re passionate about (field). There are (value within the group) fresh hacks, templates, downloadable content. Will be awesome to see you there.

Personalization based on a job title

Goal: Content engagement

1 Step. Connection message

Hey {first_name},

I saw you’re a {job_title}, enthusiastic about (area of interests).

That seems like a familiar mix to me 😎🙈 My name is {first_name}, I’m in (business field). It would be great to connect and stay in touch.

2 Step. Greetings

Thank you for accepting {first_name}, I’m glad to have connected with a fellow marketing enthusiast!

3 Step. Bringing up content

Hey there {first_name}!

I have a fresh new case study on (specify topic). Care to give me your thoughts?


Personalization based on post engagement

Goal: content engagement

A foreword to this type: post engagement is one of the most efficient types of personalization, since it lets you to establish solid connection based on various details that you can share with each other, given that you liked the same post.

This is how it’s done:

1) Find a relatively big LinkedIn creator within your niche

2) Look for a post of theirs with lots of likes and comments

3) Read the post

4) Scrape all the people who engaged with the post and reach out to them

1 Step. Connection message

Hi {first_name}!

I saw you liked a post by (LinkedIn creator) on (specify topic). Great stuff!

I too found it pretty insightful. Let’s connect, I see we can learn from each other.


2 Step. Greetings + bringing up content

Hey there {first_name}, thank you for accepting!

Tell me what point (LinkedIn creator) made on (post topic) stood out to you the most?

I just made a how-to LinkedIn growth guide with strategies and templates that got me 50+ conversions in a week and boosted acceptance rates by 55%. If this is useful to you, check it out here:

(Link to article)

3 Step. Follow-up

Hey {first_name},

Just checking to ask if you’ve taken a look at my guide by any chance? I’d love to hear your feedback and suggestions.

Personalization based on common tools in use

Goal: Content engagement

Step 1. Connection message

Hi {first_name}!

I saw your profile and couldn’t help but notice we both use (Tool name)!

I’d love to connect with someone who uses the same platform – we can both share our experiences and chat.


Step 2. Greetings

Hey {first_name}, I’m glad you accepted!

I’ve been a long-time (Tool name) user, but I can’t figure out how to (describe problem) more efficiently. What are your thoughts?

Step 3. Bringing up content

Hey-hey! Our team released a step-by-step guide on (task) in (Tool name) for LinkedIn. Thought it would be just right for (Tool name) users like you!…

I can’t wait to hear your feedback on it!


Connecting with those who commented on your post

Requiring that people comment on your post before they receive your offers is a great tactic to increase your reach, appeal to the LinkedIn algorithm and get yourself seen by a huge influx of new leads.

Just posting a simple comment is a very fast way for the recipient to gain access to your services/offers, so it’s effective and non-time-consuming for both parties.

Once you get lots of comments, go through them all and reach out.

Here’s how it goes:

Step 1. Connection message

Hi there {first_name}!

Thanks for commenting on my post about (specify topic). Let’s connect so I can share my case study with you!


Personalization based on location

Goal: Content engagement

1 Step. Connection message

Hello {first_name},

I’m currently at {my_location} and discovering my opportunities to connect with like-minded people. Hope we can connect and stay in touch!


2 Step. Greetings + Content

Hi {first_name} , thank you for connecting. Excited to have another like minded professional in my circle. Hope that we can learn from each other from here on! Also, there’s something we worked on recently, and it might be relevant for you. We’ve developed a brief white paper about (provide details).  Would you like a copy?

3 Step. Follow-up

Hello {first-Name},

Unfortunately, didn’t get a word back from you(


Here’s a copy of our case study: I’d love some feedback- please feel free to send your honest opinion.

4 Step. Break-up

Hi {first_name}! It looks like you don’t see our communication leading to any growth😥

What a shame, I’m sure we had a connection!…

Well, it happens, and I won’t brood over it! I’ll still send you my article that might be valuable for you:

Best regards, {my_first_name}

Sales Navigator Feature – ‘View similar’

Goal: content engagement

A foreword: the LinkedIn Sales Navigator has added another powerful filter option on top – the ‘view similar’ tab.

All you’ll have to do to get access to a list of prospects similar to your existing clients is to go to the search bar, find your clients, and click on any person. This will grant you the possibility to view hundreds of leads similar to your paying customers.

Step 1. Connection message

Hi there {first_name}!

I came across your profile and just have to say: I’m totally impressed! I love what you’re doing over at {company_name}. Come to think of it, your work really spoke to me because of what I did for (specify top client you’ve worked for).

Step 2. Bringing up content

Hey {first_name}, We’ve conducted research on (specify). It’s the only one made in this field so far. Hopefully, it’ll help you in your work. Let me know if it was useful.


3 Step. Wrap-up

Hey there! Haven’t received your reply… My message probably got lost. Anyway, check it. I guess there might be something useful for you. {my_first_name}.

Personalization based on a company name

Goal: Demo bookings

Step 1. Connection message

Hello {first_name}, big fan of the work you and your team do at {company_name}. 

Always looking to connect with industry leading storytellers! 



Step 2. Greetings and a bit of a glimpse into possible solution to their problems

Hey {first_name},

Pleased to meet you.☺️ I saw you’re currently up to (specify their current news, struggles, challenges). We had similar issue at {my_company_name}. Actually, we managed to (describe how you solved the problem).

Would you like me to share some more details about this case with you?

It would be lovely to chat, I’m available at (specify days and time). Book any time slot available here: https://linktoCalendly.

Cheers! 😉

We’re compiling a huge collection of all our best-performing LinkedIn outreach sequences, including some spice LinkedIn connection messages, they’ll be listed on our website at on a separate page. So, joining our community over here would be an amazing idea, since we’re going to inform our community fellas once they’re published.

Some generalized connection messages to grow your network

1. Hello {first_name}! I’m expanding my network and looking for like-minded folks from {location}. I believe we can learn from each other. My areas of interests: (specify), (specify), (specify).

2. Hey there!

My name is {your_first_name}, and I’m trying to leverage LinkedIn’s capabilities to build meaningful connections with people of common interests. I guess you’re passionate about (business field). Would love to connect and have an occasional chat.

3. Hello {first_name},

It’s glad that I’ve stumbled upon your profile. Would be happy to connect, since you’re obviously a passionate {job_title}.

Looking forward to establishing a connection and learning from each other!

Final Word

A LinkedIn connection message is a passage to conversions. Being the primary thing that establishes the tone of your future communication, it’s really there to either make it or break it for you.

Given that it’s impossible to succeed in writing LinkedIn connection messages that result in high open rates without diving deep into marketing, and particularly branding, you should be willing to not just dip your toes there but to constantly pick up new trends, putting them to experiments, and most importantly, to work out the solid ground for your future achievements by diving a bit into marketing theory. By fleshing out your initial marketing skills with good writing and laser-specific targeting, you can achieve real heights in LinkedIn prospecting that will exceed your expectations!

We hope this article has given you a thorough understanding of the most important things that ought to be considered before you launch your first outreach campaign. Listed below are our answers to frequently asked questions about LinkedIn connection messages.

Want to know more about hyper-targeted outreach and how to start crafting brilliant messages? Subscribe to our channel for more content and join our Facebook community.


  • What is the difference between Connect and message on LinkedIn?

Connection messages are sent to people who are not your 1st or 2nd connections. Those people are just a cold audience. You can’t text people you don’t know on LinkedIn directly – instead, you have to send a connection request supplied by a connection message before you establish a connection. Once it’s done, you can message them since you’re already connected. There is also a premium option available within LinkedIn paid packages – that is called Inmail: it lets you message people directly who aren’t your connections.

  • How do I get more replies on LinkedIn?

Success in LinkedIn outreach boils down to being able to define people who are your high-quality leads and weed out the rest. Add there good sales & writing skills, the right tech stack (without automation, it’s impossible to scale up the whole process and achieve significant results) and you have your magic formula.

  • What is a “View similar” LinkedIn feature?

It’s a Sales Navigator’s search feature that shows you all leads that are very similar to the ones you’re currently dealing with. Simply hover over to some lead, click on the drop-down-button and choose “view similar”. It will line up all profiles that it considers in a way similar to that lead.