Closely vs Lemlist: Personalization Kings Battle It Out

Closely vs Lemlist: Personalization Kings Battle It Out
Closely vs Lemlist: Personalization Kings Battle It Out

In a world where generic outreach fails to engage, Closely and Lemlist offer tools to make your sales efforts more personal and effective. Both platforms focus on multichannel campaigns across LinkedIn and email, but they take different approaches:

  • Closely: Combines LinkedIn and email outreach with AI-driven personalization. It excels at data enrichment, automating workflows, and managing replies in a unified inbox. Plans start at $49/month, making it accessible for small teams and scalable for larger ones.
  • Lemlist: Stands out with its ability to add custom visuals like images and videos to emails, helping your messages grab attention and spark conversations.

Quick Comparison

Feature Closely Lemlist
Focus LinkedIn + Email Outreach Email Outreach with Visual Elements
Personalization AI-driven with data enrichment Dynamic visuals (images, videos)
Best For LinkedIn-heavy B2B sales, agencies Email-focused campaigns
Pricing (Starting) $49/month Varies by plan
Unique Feature Unified inbox for LinkedIn + email Custom visuals for email campaigns

Both platforms deliver personalized, multichannel outreach, but your choice depends on where your focus lies: LinkedIn engagement or email creativity. Keep reading for a detailed breakdown of each platform’s features and pricing.

Lemlist Review: Send Unlimited Cold Emails Everyday (FREE OPTION)

Platform Overview

Closely equips sales teams with the tools to turn generic outreach into precise, multichannel engagement. By understanding its main strengths, you can gauge whether Closely fits your team’s specific goals and workflow preferences. Below, we’ll explore its key features and practical applications.

Closely: Core Features and Use Cases

Closely

Closely streamlines LinkedIn and email outreach using AI-driven personalization, powered by data enrichment and centralized campaign tools.

  • Data Enrichment: Automatically gathers verified emails, phone numbers, and essential company insights. This enriched data enables Closely’s AI to craft tailored messages that incorporate relevant company details and industry trends.
  • Automated LinkedIn Workflows: Sales teams can set up connection requests, follow-ups, and engagement sequences that run seamlessly in the background. For larger teams and agencies, the platform supports multiple account management.
  • Unified Inbox: By merging LinkedIn and email replies into a single view, Closely ensures no lead falls through the cracks.

Closely is a great fit for B2B sales professionals, marketing agencies, and recruitment teams looking to scale their outreach efforts while maintaining a personal touch.

Personalization Features

Closely’s Personalization Tools

Closely takes personalization to the next level by leveraging its advanced data engine to gather key insights about companies. Using this information, it employs AI to craft customized message variations that feel relevant and engaging. These tailored messages are designed to connect with your audience across both LinkedIn and email, making your outreach more impactful.

The platform includes a built-in lead scoring system that prioritizes prospects based on specific criteria, ensuring your personalized messages are directed toward those most likely to respond. Closely’s AI also adapts the tone and style of messages to match each prospect’s profile, creating a more natural and effective communication experience. Plus, it tracks campaign performance, giving you the tools to fine-tune your strategy over time. This level of personalization lays the groundwork for exploring how Closely’s AI and automation features can further enhance your outreach efforts.

AI Tools and Automation

Closely’s AI and Automation Features

Closely uses artificial intelligence to streamline LinkedIn and email outreach, making the process more efficient and less time-consuming. Its AI-powered agents take care of finding potential prospects and sending them personalized messages automatically. To simplify communication, Closely combines responses from LinkedIn and email into a single inbox, so you can manage leads without jumping between platforms. Additionally, built-in web research keeps prospect information up to date, minimizing the need for manual updates and ensuring outreach stays relevant and timely.

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Use Cases and Performance

Closely’s Best Use Cases

Closely stands out as a go-to solution for managing LinkedIn and email outreach in one place. Built with sales teams in mind, it allows users to oversee multiple LinkedIn accounts from a single dashboard while delivering tailored multichannel communication. This centralized approach streamlines lead management, making it especially useful for businesses handling intricate campaigns.

The platform shines in B2B lead generation, where tasks like prospect research and data enrichment are crucial. With features like built-in data enrichment and Sales AI agents that take care of repetitive prospecting tasks, Closely lets sales professionals dedicate more time to connecting with leads and closing deals.

Its team collaboration tools and white-label options make it a strong choice for agencies juggling several campaigns at once. These capabilities are paired with a pricing structure designed to grow with your team, offering flexibility as your needs expand.

Pricing starts at $49 per month, which includes white-label options and robust automation tools. For businesses requiring higher-volume outreach, the Growth plan at $127 per month provides additional features tailored to larger campaigns. This makes Closely a cost-effective option for both small teams and growing enterprises.

Pricing and Plans

Closely’s Pricing Structure

Closely provides four pricing tiers designed to suit different team sizes and needs:

  • Starter Plan: Priced at $49/month, this includes 1 LinkedIn account, unlimited email, and 1,000 credits. These credits allow for up to 250 emails, 50 phone numbers, and 500 AI personalizations.
  • Growth Plan: At $127/month, this plan supports 3 LinkedIn accounts, unlimited email, and 3,000 credits. This breaks down to 750 emails, 150 phone numbers, and 1,500 AI personalizations.
  • Essential Plan: For $205/month, you get 5 LinkedIn accounts and 5,000 credits, which cover 1,250 emails, 250 phone numbers, and 2,500 AI personalizations.
  • Custom Plan: At $350/month, this plan offers 10 LinkedIn accounts, unlimited email, and customizable credits to meet specific needs.

For teams using the Legacy Team Plan, there is an additional $300 monthly white-label fee. It’s also worth noting that many of Closely’s advanced features integrate with LinkedIn Sales Navigator, which requires a separate subscription costing around $99 per month for each user. Be sure to review the billing terms and cancellation policies carefully before committing.

Next, let’s dive into Lemlist’s pricing to see how it compares.

Conclusion

Closely stands out as a top choice for LinkedIn prospecting, combining smart LinkedIn automation with seamless email campaign integration. It takes things further with AI-driven personalization and advanced data enrichment, making multichannel outreach more effective. Features like intelligent prospect scoring and a unified inbox help teams boost lead engagement and manage communications efficiently.

When it comes to pricing, Closely offers flexibility that caters to businesses of all sizes, from startups to large enterprises. This adaptability ensures that teams can scale their investment as their needs grow.

If LinkedIn engagement and automation are key to your outreach strategy, Closely could be the perfect fit. While some competitors focus heavily on email-based approaches, Closely’s focus on LinkedIn and integrated automation offers a well-rounded solution for teams looking to maximize their outreach efforts.

FAQs

How does Closely use AI to improve LinkedIn and email outreach personalization?

Closely uses AI-powered personalization to transform your LinkedIn and email outreach into something more engaging and impactful. By analyzing profile details and contextual cues, it creates messages that feel genuinely personal – even when sent to a large audience. This strategy helps your outreach grab attention, boosting both engagement and response rates.

Additionally, Closely allows you to automate multichannel campaigns from one unified platform. Its AI tools handle everything from crafting customized messages to managing schedules and fine-tuning your lead generation efforts. The result? A smoother, more efficient process that saves you time while driving better results.

What are the main advantages of using Closely’s unified inbox to manage LinkedIn and email replies?

Closely’s unified inbox makes managing LinkedIn and email replies a breeze by combining all your messages into a single, user-friendly platform. This setup allows you to respond more quickly, stay organized, and keep communication flowing seamlessly across different channels.

By centralizing your messages, you save time, minimize the chances of overlooking important conversations, and can concentrate on creating genuine connections with prospects and leads. It’s an efficient solution for anyone aiming to simplify their outreach efforts and stay in control of their campaigns.

Who can benefit the most from using Closely’s multichannel outreach tools?

Closely’s multichannel outreach tools are a great fit for B2B businesses, sales teams, and marketing agencies aiming to improve engagement and simplify their outreach processes. By combining channels like email, social media, and phone, these tools help teams increase response rates, speed up sales cycles, and reach a wider audience.

Whether you’re a sales rep focused on closing deals more efficiently or a marketer working to extend your campaign’s reach, Closely equips you with the tools needed to craft personalized, impactful interactions that deliver tangible results.