Network Management: Use Cases And Everything You Need to Know

Good morning! Since we’re already past our launch on Product Hunt, I can sit and, with my head clear (hopefully😃) write down a few cases for using our new features, for you.

So, our new feature is called Network Management. What is this?

Network Management lets you connect your LinkedIn contacts with your account and rule them all as in a CRM system.

No more piles of files, switching back and forth, pricey solutions to integrate your Network with CRM. Everything is so much simpler.

Why is this important to have and use?

First thing first: your existing LinkedIn contacts can become your customers in a few clicks. The only thing that’s required is to reach right groups of people at the right moment.

On LinkedIn, it’s impossible to do this because there is no option of filtering your contacts based on your criteria. But in sales segmenting people based on various criteria is what matters! This and the ability to keep track of your communications and have everything in order, accessible whenever there is “a good time for it.”

As we said in our upcoming product video, “B2B world is chaotic. You can’t change it — it’s the essence of today’s world. But you can learn how to tackle it at microlevels and how to “flow with it”.” Such systems as Closely help you organize so much information and put it on “different shelves”, so you can relieve and focus on creative tasks.

Of course, if you just do everything on LinkedIn, your workflow is very far from being organized. So, many salespeople wonder if there is a way to connect your LinkedIn network with CRM.

Yes, you can do that, but solutions that help you with this are usually pricey. We decided to make it accessible to everyone.

How Network Management helps in terms of tangible results?

  1. Audience segmentation based on your own criteria adds to more effective communication strategies
  2. You spare much of your time and become more organized and productive
  3. Notes, where you store details about your contacts help to build warmer relationships and contribute to achieving your sales goals

Let’s jump into cases right away.

Create narrower groups of contacts for more efficient communication

You know that LinkedIn doesn’t allow you to filter contacts based on your custom filters, only by location, company, industry.

Of course, if you need to text one particular person, you’ll just recall who they are and their company or industry and find them quickly. (if you have no problem operating your memory).

But what if you need to write to a particular group of people? For instance, you know that 5 potential buyers indicated earlier that your product lacks one very important for them feature. And now this feature is up and running! You need to inform them! Maybe you’ve collected those 5 people and add to a Google Spreadsheet file. Maybe not.

Even if so, additional files create more chaos.

With Closely, you don’t need to add so many additional steps. You can just navigate through your contacts, group them and instantly add any tag you want so in the future you can find needed groups of contacts in a few clicks.

Just tick needed contacts and add any number of tags. You can also then filter out by multiple tags, not just one. For example, “location”, “company”, “fans of product”, “participants of our conference in Chicago”.

Now, when your feature is up and running, you can filter your contacts by tags and easily pull out those who needed this feature. Then just create a campaign and inform them that their dream just came true. Voila — new leads out of your network in a few clicks.

Group decision makers and fans of product

There are countless ways how you can “play” with this. For example, Alex Tkachenko shared with me his real case.

He separates people in a company who are decision makers and who just like product but aren’t decision makers. He adds respective tags to each of these two groups. In his communication, he creates more efficient CTAs because fans needed to “be directed” to decision makers with their feelings about your product.

And decision makers needed to be guided towards a decision.

Your CTAs become more targeted and effective.

Group event attendees

Grouping webinar attendees helps you to create more personalized campaigns in the future.

It doesn’t cost you anything to tick everyone who was present during your webinar or event and add tag to them with the name of the event.

Next time, just experiment with reaching out to these groups of people — and you don’t need to think up an ice-breaker. “Hey {first_name}! You attended our webinar on Wednesday. How did you like it? We thought you might be interested in this [PDF] — this is out latest research on [topic]. It clears so much. 🙂 Hope you enjoy it. “

It’s just what came to my mind. The bottom line is — segment in new ways, experiment and you won’t need to struggle with creating a brand new campaign each time. Segmentation cuts down your work in half, it gives so many ideas for creating an ice-breaker. Why struggling?)

Segment by previous campaigns

It’s also useful to tag your contacts based on a campaign that was created for them before. So you can know how to start your new conversation.

Other ideas for segmentation

You can come up with new ideas each time. But here is something for a good start.

  • For example, depending on the needs of your contacts: need for two-factor authentication, need for integration with HubSpot , etc.
  • According to the stage of the sales funnel in which they are: prospects, hot leads, MQLs, SQLs, PQLs, existing customers, satisfied customers, etc.
  • According to the events during which you could have met new contacts, for example a trade show .

A shorter way to warm relationships

Depending on for long you’re in sales, you probably flew around the conclusion that the more details you “know” about your prospects — the easier it is for you to:

  • Come up with more effective and creative strategies
  • Communicate more freely and, ergo, more effectively

Details rule! Instead of “relying on your memory” or adding to our neurotic reality with additional piles of information, just write everything you consider important about your prospect in notes.

So, basically any information that popped up in your dialogues — you can put here.

It’s good to remind ourselves that there is no such thing as “unnecessary” details. Every detail should not be devalued. Just write what you feel is important to store.

Next time, in your conversations, use these little helpers as road lights. Don’t necessarily build your communication around details, it will be unnatural. But just let them “live”, at your fingertips — so when the moment comes, they can be right at your disposal.

Frankly, what I like about these new features is how big field for experiments they create. Just use what we shared here as a framework but come up with your own unique ideas.

I think that’s it. If Alex Tkachenko shares with me more of his secrets, there will be a second part with more cases.

We will be happy if you share your cases with us.

I’ll add my picture so you don’t forget how I look like.

Tadaam! Have a productive week ahead. Cheers!