Meet Lead Finder

Closely Explorer turns into Lead Finder! 🎉 🥳 🎉 🎊

That’s because now you can actually find your leads in our base, thanks to the extended filtering options and some new features. You’re not just “exploring opportunities”.

Let’s see how this new functionality works!

Company’s funding and revenue filters

  1. We’ve added the “company funding” and “company revenue” filters. It will let you narrow down your audiences even more. For example, if your product caters to only companies of $1mln in revenue and higher, you can now pull out people from such companies by using the “revenue” filter.

You may also be interested in company’s funding. For example, you may want to know how much has been invested in a company. Or maybe you want to become an investor and looking for companies that lack investments.

If you’re targeting startups, just filter by funding and find companies with little investment — there is a great chance you’ll find startups there.

Use case

Segment by revenue/funding and target decision-makers

New filtering options give you a better understanding who exactly you should target within a company.

For example, if you’re reaching out to companies with fundings up to 1M and revenue up to 500K — then it’s better to write to their CEOs, because it’s very likely that they make decisions there.

How else can I use this?

  • You may not be interested in companies with revenue less than a particular number — simply remove them by using the new filter
  • By knowing how much has been invested in a company, you can “get a picture” of its future journey.

Mobile phone numbers

Along with emails, Facebook and LinkedIn profiles, you can now find your leads’ mobile phone numbers.

Run an SMS campaign in addition to the rest of your marketing activities.

Work emails separated from direct emails

From now on there will be indication — whether an email is direct or a work one.

Why this matters?

Of course, almost all leadgen activities are done targeting people’s work emails. But there are exceptions.

Work or direct email for your campaign?

We don’t think people will treat you as needed when they get a “business message ” in their inboxes that they don’t use for business.

While “logistics service” offer will probably get skipped in direct email’s inbox, it will probably get noticed in work emails, because we’re “trained” to expect any kind of business-related matters in our work email’s inbox.

Direct emails are usually used by headhunters. It’s natural that your work offer should come to your direct email, isn’t it? Or that a recruiter should get in touch with you using your direct email, not a work one.

There is also an assumption that in case you sell something sensitive, like dating app, then it’s better to try direct emails, since people may “skip” the message automatically in their work email. We don’t know. But nothing holds you off now from testing whatever you want here — because now you can separate work and direct email easily, and see which one works best for your product.

Lead Management

Now you’ll be able to manage your leads — add them to lists, move between lists, remove from lists, etc. And, of course, export to a CSV file.

How do you like this new functionality? Let us know!

Content creator at Closely. I write about marketing & B2B sales. Welcome to our LinkedIn Sales Hacking Universe ;)