Is LinkedIn Still Relevant For Networking?

LinkedIn is a significant tool for networking. LinkedIn can be utilized to make connections in your field and share information about yourself, your company, products, or services. What should you share? How often should you connect? This article will help you navigate the murky waters of LinkedIn etiquette and avoid common pitfalls.

How to Network on LinkedIn as a Pro

Most people know that LinkedIn is a notable place to network, but few know how to do networking on LinkedIn. You can’t just go on there, blast everyone you’ve ever met with a mass email and expect to make connections. You must be smart about it. With the right attitude and a few tools, you can outreach LinkedIn to make the connections you need to help your business thrive.

networking on linkedin tips

While people use LinkedIn for professional networking on LinkedIn and getting new business, we know that a lot of people use it just for the social aspect. If you are looking to make connections and find interesting people, there are various ways you can outreach LinkedIn to help you with this.

If you have just joined LinkedIn, or have used it a lot before and want to expand your network, here are some tips to get you started.

Using LinkedIn, you do not have to wait for a networking event to make useful corporate connections

There are more than one effective ways on LinkedIn‘s Advanced Search (read about LinkedIn X-Ray Search) to find professionals by job title and industry. If you can’t find someone relevant to you and your business, then it’s likely they don’t have their profile linked to a website that includes their work experience. If you know where to look, LinkedIn has a wide array of tools, including groups, events, and more that enable you to find the right people to connect with.

networking with linkedin

Think about a time you were looking for a new job. What was your strategy? Chances are, you didn’t just walk up to someone and ask for a job. Especially since you probably were in a position that you were comfortable in. Instead, you networked with people you already knew and put yourself out there at networking events.

Most social media sites try to help you build a community of people you already know. LinkedIn is designed to help you forge professional connections with people you don’t know. The LinkedIn profile makes connecting with people easier by replacing your awkward elevator speech with a well-written profile. And unlike with your friends and family, you can connect with new people without them thinking you’re desperate for a job.

Make your profile stand out

You may not be able to create a stand-out profile quickly enough, yet there are many ways to make your profile stand out by networking LinkedIn.

These days, many fields are overfilled with professionals & it has become back-breaking to get noticed for events. Some people will go to great lengths to be recognized and make their way to the top of search engine rankings.

In addition to the title, the most crucial part of your LinkedIn profile is the summary. Here are some tips and tricks to create a killer summary for networking LinkedIn:

 Put yourself in the shoes of your potential employers, clients, customers, or partners. What do they want to know about you? Your education? Your career history? What sets you apart from everyone else? Make sure that your summary answers these questions.

Use keywords wisely to optimize your profile for search engines, events and make it easy for recruiters and hiring managers to find you.

Profile photo

A profile photo is your way to introduce yourself to the world. Not only does it show people what you’re working on, but it also helps in connections with them.

Linkedin networking - a profile photo

Always take profile photos seriously and have found them a considerable tool for networking with fellow entrepreneurs. You can also use a logo or mascot if that benefits you more. When you’re taking a picture, keep in mind to make sure it’s a high-quality image.

Read more: Linkedin Background Company Banner

If you use a logo, check to ensure that it is the most recent design.


Headlines in LinkedIn need to be clear and concise, with a high attention-grabbing factor in making the connection. The headline should mirror the content of the post. It should also be SEO-friendly and make sense to users who don’t want to read beyond the headline. It’s paramount to include keywords in your headline in LinkedIn events since it will help people find your content on Google search. The headline is what grabs a person’s attention as anyone scans their feed, so make sure it stands out from the crowd.

Read more: How to Write a LinkedIn Headline for Sales


The summary in LinkedIn is the first thing people read about you. It is your chance to give others a hint at what to expect from you and, based on that others will decide a connection request to engage.

Read more: How to Write a Good Linkedin Summary

The average person spends 22 minutes on LinkedIn each day. That’s more than double the time they spend on any other social network!

So how can you get their attention? Bring your content to them.

Remove the unessential words in your content: – Your/you’re /you’ve – To/Too/Two – Very.


According to LinkedIn data, companies that publish at least one article per week on their Company Pages see an average of 3X more leads generated per month than those that don’t.

Linkedin networking: make posts on LinkedIn

LinkedIn is a noble place for anyone to share their expertise and experience. People are more likely to trust an article shared on LinkedIn because it is from a colleague or industry peer. If you have years of work experience under your belt, then LinkedIn is an ideal platform to share your knowledge with the world.

You can also use the automation feature of LinkedIn. It helps you find people who are involved in similar businesses or interests as you are.


LinkedIn is a great way to connect with professionals and find new business opportunities. It’s also a distinguished place for sharing content and driving traffic to your site. Automating sharing links on LinkedIn can be a lot of work since you need to find people that are interested in the content or want to share it with their connections.

LinkedIn automation is about sending personalized networking messages to your customer and getting leads in return.

Connect with people and interact

The secret to building a social media community is not what you say but how you say it. To raise a fortunate community, you need to connect with people and interact frequently.

Read more: An auto connect bot with personalized messaging

When you are trying to connect with people, you must interact with them. You can’t just send out messages and expect them to respond. Instead, you should engage in conversations and add value to the other person.

Post engaging content

Posting engaging content is a great way to get your updates seen by more users in your network. Engaging content can inspire viewers to take action or lead them to take action. It will also enable you to have better conversations with your followers and get more feedback from them. These conversations can lead to even further engagement throughout the community.

Join LinkedIn groups

The most overlooked strategy for increasing your company’s presence on LinkedIn is joining LinkedIn groups. While it may not seem like a good use of time to join a LinkedIn group, the benefits can be astounding. LinkedIn groups can generate leads, increase brand awareness and traffic, and connect with decision-makers in your target market. LinkedIn groups can become your most valuable asset for business development.

Frequently Asked Questions

1. Does LinkedIn networking work?

Yes, you can get a lot of opportunities from it.

LinkedIn is a massive social network with 500+ million users, a social media platform for B2B companies. It is the second-largest search engine for job seekers.

2. How do I increase my network on LinkedIn?

LinkedIn is a great site to generate leads, find jobs, and create business relationships. However, it can get overwhelming if you don’t have a strategy. Join relevant groups and connections to increase your visibility.

3. How do I network my business on LinkedIn?

LinkedIn is a great platform to network your business. Don’t Spam – Don’t post four times a day on LinkedIn. Post quality content when people will read it.

Post once in the morning, once at lunch, and again in the evening, or once every other day.

4. Should you network through LinkedIn or email?

LinkedIn and email are the two most popular ways to network in the modern world.

In a study, 64% of companies said that they preferred LinkedIn for recruiting, and 50% of respondents stated that they prefer using email for networking.

5. How should a beginner use LinkedIn?

LinkedIn is one of the best ways to network and connect with people, but most people don’t use it to its full potential. Follow the steps:
1.Create a detailed profile
2.Add connections and groups
3.Join groups interested in your niche’s industry
4.Share other people content related to your niche with permission

Co-founder and CEO at Closely – Lead Intelligence and Sales Automation Platform.