A professional profile is the single supreme marketing tool you have in the digital age. It can help you build relationships, find new clients and even land a new job—all because of a single document add a portfolio to LinkedIn.
The first step in creating a LinkedIn portfolio is to build up your professional network. By connecting with other professionals, you can share information, find jobs and learn more about the industry you work in.
How to Add Portfolio to Your LinkedIn Account
Build credibility and showcase your work with an eye-catching portfolio on LinkedIn profile. A portfolio is a quick way to show off your best work, so you can easily engage with potential clients, get recommendations and insights from colleagues, and more.
LinkedIn portfolio feature is one of the best ways to showcase your work experience and skillsets. It is one of the most underutilized features on the platform. Adding content to the profile is meant to give potential clients or employers a good idea of what I can do. I will be happy to speak with anyone who wants to set up an interview or a meeting.
To add a portfolio to your LinkedIn profile, go to the edit profile page and click on the add experience link to add a new experience. Then select Portfolio as the category and click next.
How to Add Portfolio Pieces to Your LinkedIn Account
Updating your LinkedIn profile is not the same as updating your resume. Adding portfolio pieces to your LinkedIn profile can be tricky because you have to choose what to include. It may feel a little too self-promotional.
When you include portfolio pieces on your LinkedIn portfolio profile, you are showing the list of work experiences to potential employers that you are an expert in your field. Adding portfolio samples to your LinkedIn account increases your chances of getting an interview by 14%.
LinkedIn’s portfolio feature allows you to add a section and suitable category under the feature to visually display your work while providing rich media posts such as images/videos to tell your story.
What to showcase in your LinkedIn portfolio
If you’re new to the workforce, it’s more than likely that you need to create an optimized LinkedIn profile.
There are different types of LinkedIn profiles with long or a few sections. The most important thing is to be clear and concise about your career goals.
You can create a portfolio by showcasing the work that adds value for you, your target audience & your employer can click to view or contact you. The portfolios show off skills, making them more marketable.
How much content to share in your LinkedIn portfolio
The LinkedIn news feed can tell a lot about you. Recruiters and hiring managers will browse your profile to see what kind of employee you are, your business interests, news sites you read so that they can trust you with the position.
Too much content can make your profile seem busy and difficult to read. Maintain the balance of adding content.
The LinkedIn Lead magnets are one of the most effective ways to grow your list of email subscribers. They’re free items, samples, or services that potential customers receive in exchange for their email addresses. The goal is to get as many people onto your list as possible, so you can start building relationships and nurturing them over time.
Showcasing Your Work in Your LinkedIn Portfolio: Best Practices and Examples
Your LinkedIn company page is a professional digital portfolio that helps potential clients, partners, and customers get to know you and the LinkedIn product you display. It’s a great place to house projects, case studies, testimonials, and more that tell your story and build credibility.
While many LinkedIn users are active on the site and use it to build their networks and maintain a status update feed, few take advantage of its powerful job-posting features.
In addition, there are only a handful of effective ways to showcase your work or product in your LinkedIn profile, including using videos and embedding links to your online portfolios and projects.
The goal of a portfolio is to demonstrate your work in an organized way that showcases your expertise. The best portfolios have a clear structure and provide information about the type of work you do.
Use visuals that stand out and capture the attention
Visuals emphasize the point you’re trying to make. They can help you add emotion to your message and make people pay attention to content LinkedIn.
According to the data, visuals increase click-through rates by up to 80%. Images help break through the information overload and capture people’s attention. We live in a visual world, and our brain processes images sixty thousand times faster than text. Taking advantage of that, marketers should use visuals for company goals that stand out in their posts. Make sure you give them a clear idea of what your post is about so that they do not have to read a lot of text.
LinkedIn lead magnets
Lead generation is a crucial process that almost every business should engage in & this is a part of marketing and sales. It is not practical for every business to do this on its own.
With the help of LinkedIn lead magnets, businesses can outsource their lead generation process and save time and resources. Lead generation usually involves building a list of relevant contacts potential clients.
The simplest way to increase your LinkedIn opt-in rate is by creating some samples LinkedIn portfolio lead magnets. Lead magnets are content that you give away in exchange for contact information from your professional networking.
Evergreen and viral content
Evergreen content will continue to be popular, interesting, and engaging for years to come. Such content can be used again and again on a website over time. It is not dependent on current events or seasonality.
Viral content has the potential to be spread by a large number of people – usually through the sharing of links in social media. Viral content tends to have a short shelf life, as it’s only catchy for a short period. Research your LinkedIn professional audience who is reading your content samples and target.
You can do this by keeping your content up-to-date and professional to avoid becoming outdated or by using a time-sensitive promotion such as a contest.
What else to showcase
In addition to your professional experience, skills, and projects, you can share a lot of other information on LinkedIn. You can showcase your interests, link, hobbies, and sports preferences on your profile.
LinkedIn is an outstanding site for business owners and marketers to connect with potential customers. No matter your niche or industry, you can find a LinkedIn group that’s relevant to you. You can share interesting content and start conversations with others on the platform.
A LinkedIn profile is your professional online presence. When you add a document or a portfolio to your profile, it will showcase your work and help you learn more about the industry. To start building a portfolio, creating a LinkedIn portfolio is an excellent way to showcase your skills, build a professional network, and land new clients. If you want to take your profile to the next level, be sure to add a portfolio of your work—and if you need help with that, we’re here to help!
Frequently Asked Questions
1. Where do I add my portfolio on LinkedIn?
There’s no dedicated box for portfolios on LinkedIn. Use the hashtag to add your link and get access to thousands of potential employers, investors, buyers, and partners.
2. Can LinkedIn be considered a portfolio?
It will give you a head start when the recruiter is reviewing your profile. Yes, you can also mention your interests, awards, honors, professional associations, volunteer experience, and education details.
3. How do I add CV and portfolio to LinkedIn?
To add a link to your resume on your LinkedIn: Go to your LinkedIn profile. Click Add Section. Select Media under Featured. Click Upload File. Browse for and select your resume file. Click Apply and Save.
4. How do you add a PDF portfolio to LinkedIn?
The PDF portfolio will appear as a link under your profile picture. LinkedIn also allows you to share PDF portfolios with your connections.