Choosing the right sales tool depends on your team’s goals and size. Closely focuses on LinkedIn automation and email outreach, offering AI-powered personalization, multichannel campaigns, and CRM integrations. It’s ideal for small to medium-sized teams prioritizing LinkedIn prospecting. Highspot, on the other hand, is a comprehensive sales enablement platform designed for larger teams. It centralizes content management, provides sales training, and delivers advanced analytics, making it a better fit for complex sales processes.
Key Differences:
- Closely: Automates LinkedIn outreach, saves time, and improves response rates. Pricing starts at $49/month.
- Highspot: Streamlines training, content, and team performance tracking. Custom enterprise pricing.
Quick Comparison:
| Feature | Closely | Highspot |
|---|---|---|
| LinkedIn Automation | Yes | No |
| Email Outreach | Unlimited accounts | Limited functionality |
| Content Management | Basic organization | Advanced tools |
| Sales Training | No | Integrated modules |
| Analytics | Campaign tracking | Team and content performance |
| CRM Integrations | Salesforce, HubSpot, etc. | Over 100 integrations |
| Pricing | $49-$350/month | Custom enterprise pricing |
| Best For | Small-medium teams using LinkedIn | Large teams with complex workflows |
Which to choose?
- Go with Closely if LinkedIn outreach is your focus and you need an affordable, quick-to-implement solution.
- Opt for Highspot if you need a robust platform for managing content, training, and analytics across a large team.
Your decision should align with your team’s size, budget, and sales strategy.
Highspot Success Stories: Hover Better Organizes Sales Enablement Assets
Closely: LinkedIn Automation and Email Outreach Tool
Closely is a SaaS platform designed to simplify and supercharge LinkedIn prospecting and email outreach with the help of AI. By automating tedious tasks like connection requests and follow-ups, Closely enables sales teams to focus on what matters most: closing deals.
Here’s a closer look at its standout features, pricing structure, and the scenarios where it shines.
Closely Features
Closely specializes in LinkedIn automation, offering tools tailored for teams focused on direct outreach. It handles profile visits, sends connection requests, follows up with leads, and manages messaging campaigns – all while mimicking human behavior to avoid detection. Built-in safety measures, like dedicated residential proxies and warm-up modes, ensure campaigns run smoothly and securely.
The Lead Finder tool is a game-changer for building targeted prospect lists. It pulls data from LinkedIn Search, Sales Navigator, Recruiter, posts, groups, and even CSV files. You can filter prospects by criteria like industry, job title, and location, creating highly specific lists. Plus, it enriches contact information with over 30 real-time data points, such as company size, job roles, tech stacks, and verified contact details like emails and phone numbers.
What sets Closely apart is its AI-powered personalization. The platform’s AI sales agents dig into lead profiles, company details, and even recent updates to craft messages that feel tailored and natural. Instead of generic templates, you get outreach that reflects the recipient’s role, company, and current context – making every interaction feel personal.
With multichannel campaigns, users can combine LinkedIn outreach with email follow-ups, all from a single platform. The unified inbox consolidates communications across both channels, so you never miss a response. And with seamless integration into major CRMs, Closely keeps your lead data and conversations synced automatically. Performance analytics provide detailed insights into campaign results, helping teams refine their approach and scale what works best.
"Closely is a powerful tool for anyone looking to enhance their sales engagement. The platform is intuitive, making it accessible even for those who are not tech-savvy." – Antonio D., Digital Strategist & Coach [2][1]
Closely Pricing
Closely uses a credit-based pricing model, offering four main plans to suit different needs. Credits are consumed for tasks like email verification, phone lookups, and AI-generated personalizations.
- Starter plan: $49/month. Includes one LinkedIn account, unlimited email accounts, and 1,000 credits (250 emails, 50 phone lookups, 500 AI personalizations).
- Growth plan: $127/month. Offers three LinkedIn accounts, 3,000 credits (750 emails, 150 phone lookups, 1,500 AI personalizations), CRM integrations, and AI agents.
- Essential plan: $205/month. Covers five LinkedIn accounts, 5,000 credits (1,250 emails, 250 phone lookups, 2,500 AI personalizations), priority support, and advanced analytics.
- Custom plan: $350/month. Designed for larger teams, this includes 10 LinkedIn accounts, custom credit allocations, dedicated customer success management, and unlimited white-label options.
All plans include unlimited email accounts and white-label branding, making Closely an attractive option for agencies and businesses looking to customize the platform for their clients.
Best Uses for Closely
Closely isn’t just packed with features – it’s tailored for specific sales scenarios, making it a versatile tool for a range of users.
For B2B sales teams, Closely is ideal for LinkedIn prospecting at scale. It’s especially effective for industries or roles that require targeted outreach, leveraging LinkedIn’s professional network to connect with decision-makers.
Lead generation agencies can take full advantage of the platform’s white-label options and multi-account management. These features allow agencies to run campaigns for multiple clients while maintaining separate branding and reporting for each.
Companies that need to scale personalized outreach will appreciate Closely’s AI-driven messaging. Instead of relying on generic templates, the platform crafts messages based on specific company details, industry trends, and even recent updates, ensuring every outreach feels genuine.
Finally, sales teams transitioning from manual to automated workflows will find Closely’s user-friendly design and safety features invaluable. The platform simplifies the shift to automation, while performance tracking helps teams fine-tune their campaigns over time, ensuring a smooth and effective transition.
Highspot: Sales Enablement Platform for Large Teams
Highspot is a sales enablement platform designed to streamline content, training, and analytics for large sales teams. It tackles common challenges like scattered resources, inconsistent messaging, lengthy onboarding, and difficulty identifying what drives success. By unifying these elements, Highspot helps sales teams access the right materials, stay aligned on messaging, and track performance effectively. Below, we’ll dive into its features, pricing, and ideal use cases to see how it supports large-scale sales operations.
Highspot Features
Highspot combines smart content management, AI-driven insights, structured sales playbooks, and integrated training to empower sales teams. Its features are designed to make sales processes more efficient and effective:
- Content Management System: Highspot’s system does more than just store files. It organizes sales materials into smart collections, tracks how content is used across the team, and provides insights into what works. Sales managers can easily identify which presentations or case studies are driving results and which ones need improvement.
- Sales Playbooks: These provide step-by-step guidance tailored to specific industries, sales stages, or competitive scenarios. They ensure reps deliver consistent messaging and have quick access to the right materials for any situation.
- Integrated Training and Coaching: Highspot’s training modules allow new hires to practice using real sales content and get up to speed faster. Managers can monitor progress, track knowledge retention, and tie training directly to actual sales scenarios.
- Advanced Analytics: The platform offers detailed insights into both individual and team performance. It tracks content engagement, measures training effectiveness, and links activities to successful deals. Sales leaders can identify trends, understand what top performers are doing differently, and scale those strategies across the team.
Highspot Pricing
Highspot uses an enterprise pricing model, meaning costs are customized based on factors like team size, features needed, and the complexity of implementation. While pricing isn’t publicly disclosed, annual contracts typically include onboarding, training, and account management services.
Enterprise clients benefit from dedicated account managers who tailor the platform to fit their sales processes and industry-specific needs. For large organizations, the investment in Highspot reflects its role as a strategic tool for improving sales performance across the board.
Best Uses for Highspot
Highspot is particularly well-suited for large sales teams dealing with complex challenges:
- Enterprise Teams with Diverse Needs: Teams managing multiple product lines, long sales cycles, or distributed workforces can benefit from Highspot’s centralized content and training tools.
- Organizations with High Turnover: Highspot’s structured onboarding reduces the time it takes to get new hires productive. Clear training paths and immediate access to proven sales materials make ramp-up faster and smoother.
- Teams Struggling with Content Management: If content sprawl or version control is an issue, Highspot’s centralized system ensures everyone has access to the latest, approved materials.
- Data-Driven Sales Teams: Highspot’s analytics are a game-changer for teams looking to optimize their strategies. From identifying the best-performing content to understanding which activities lead to closed deals, the platform helps organizations scale successful practices across larger teams.
For large sales organizations, Highspot offers a powerful way to align teams, improve performance, and drive consistent results. Its combination of smart tools and data-driven insights makes it a valuable asset for tackling the complexities of enterprise sales.
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Closely vs Highspot: Side-by-Side Comparison
Should you go with Closely for LinkedIn automation and email outreach, or Highspot for a full-scale sales enablement solution? Let’s break down the key differences so you can make the right choice.
Feature Comparison Chart
| Feature | Closely | Highspot |
|---|---|---|
| LinkedIn Automation | AI-powered LinkedIn automation with personalization | Not available |
| Email Outreach | Unlimited accounts for multichannel campaigns | Limited email functionality |
| Content Management | Basic organization | Advanced content management system |
| Sales Training | Not available | Built-in training modules and coaching tools |
| Analytics | Campaign tracking and lead scoring | In-depth team analytics and content engagement data |
| CRM Integrations | Native support for Salesforce, HubSpot, Pipedrive, GoHighLevel, Zoho | Over 100 integrations, including Salesforce and Microsoft Dynamics 365 |
| Team Management | Supports up to 10 LinkedIn accounts (Custom plans) | Enterprise-grade team management |
| Pricing Model | Monthly plans from $49 to $350 | Custom enterprise pricing |
| Best For | Small to medium teams focused on LinkedIn outreach | Large sales teams with complex workflows |
This table gives a quick snapshot of how the two platforms stack up, depending on your sales priorities.
Which Tool Matches Your Sales Goals
Choose Closely for LinkedIn-driven lead generation. If your team’s core focus is LinkedIn outreach, Closely is designed to streamline this process. It offers AI-powered personalization and automation, helping small to medium-sized teams efficiently manage prospecting and follow-ups. The platform simplifies LinkedIn outreach by automating everything from finding leads to maintaining personalized conversations at scale.
Closely’s built-in data enrichment tools, including verified contact finders, make it easy to create targeted prospect lists. With credits for emails, phone numbers, and AI personalization, it’s perfect for teams looking to refine their outreach strategy and connect meaningfully with potential clients.
Go with Highspot for all-encompassing sales enablement. If your sales team deals with complex processes or diverse product lines, Highspot offers the structure you need. It centralizes your content, ensures consistent messaging, and provides detailed analytics to track performance. The platform is particularly helpful for onboarding and training, thanks to its integrated coaching tools.
Budget considerations also come into play. Closely’s pricing starts at $49 per month, making it accessible to smaller teams. Highspot, on the other hand, operates on a custom enterprise pricing model, reflecting its extensive feature set and tailored support.
In short, if your priority is LinkedIn and email outreach, Closely is the way to go. If your needs extend to managing content, analytics, and team training across multiple sales channels, Highspot is the better fit.
How to Pick the Right Sales Tool
Finding the right sales tool means aligning it with your specific needs, budget, and sales goals. Here’s a breakdown of how to decide between two popular options: Closely and Highspot.
When to Choose Closely
For LinkedIn outreach powered by AI and quick setup
Closely excels at automating LinkedIn outreach, saving time on repetitive tasks while delivering personalized messages at scale. Its fast deployment means your team can start seeing results almost immediately.
For budget-friendly solutions for smaller teams
With pricing starting at just $49/month, Closely offers a cost-effective option for small to medium-sized teams. Its credit-based pricing model makes it easy to track ROI.
For multichannel campaigns with built-in data tools
If you’re running campaigns on LinkedIn and email, Closely’s data enrichment features provide verified contact information – eliminating the need for a separate prospecting tool. For $127/month, the Growth plan supports three LinkedIn accounts and includes 3,000 credits, making it ideal for expanding your outreach.
If your sales strategy goes beyond LinkedIn, Highspot might be the better choice.
When to Choose Highspot
For enterprise-level content and sales enablement
Highspot is designed for larger organizations with complex needs. It centralizes content, offers structured training, and provides powerful sales analytics to streamline enterprise processes.
For training and coaching your sales team
If onboarding and consistent messaging are challenges, Highspot’s training modules and coaching tools ensure your team stays aligned and effective.
For advanced analytics and performance insights
Highspot delivers detailed analytics that help track content engagement, team performance, and overall sales success. These insights can highlight what drives conversions and identify areas for improvement.
For seamless integration with enterprise systems
Highspot’s integration capabilities ensure smooth coordination with other tools in your tech stack, making it a strong choice for companies relying on multiple platforms.
Key Considerations
Team Size and Focus
Smaller teams or those heavily reliant on LinkedIn should lean toward Closely. Larger teams with diverse needs may benefit more from Highspot’s comprehensive features.
Budget
Closely offers straightforward pricing between $49 and $350 per month, making it easier to manage costs. Highspot, on the other hand, uses custom enterprise pricing, which typically requires a larger, long-term financial commitment.
Implementation Speed
Closely is quick to implement, letting you see results fast. Highspot, however, may take longer due to its more complex setup, including content migration and team training.
Future Plans
Think about where your sales strategy is headed. If LinkedIn automation is your primary focus, Closely is a great fit. But if you’re planning to scale to more intricate sales processes, Highspot’s broader capabilities might serve you better.
Conclusion
Deciding between Closely and Highspot depends on your sales goals and the unique needs of your organization. Closely shines as a LinkedIn automation tool, delivering measurable results – users report a 35% increase in response rates, save 10 hours per week, and grow their sales pipeline by 45% [1]. With pricing between $49 and $350 per month, it’s an accessible choice for businesses prioritizing LinkedIn outreach and lead generation.
On the other hand, Highspot serves as a robust sales enablement platform tailored for larger organizations. It helps companies achieve a 20% boost in quota attainment, saves 15 hours per week, and enhances win rates while reducing sales cycle times [3].
If your priority is fast, cost-effective LinkedIn outreach with clear pricing and quick setup, Closely is likely your best bet. However, if your team needs advanced content management, training, and analytics to streamline sales processes, Highspot may be the better fit – though it comes with custom enterprise pricing and a more involved implementation process.
Consider your team’s challenges: Are you struggling to scale LinkedIn outreach, or do you need a unified system for managing content and training? Pinpointing these needs will help you choose the tool that aligns best with your sales objectives.
FAQs
How do I decide whether Closely or Highspot is the right fit for my sales team?
Choosing the right tool comes down to what your sales team needs most. If LinkedIn outreach and lead generation are your top priorities, Closely could be the perfect fit. It offers tools for personalized messaging and efficient prospecting, making it easier to connect with the right leads and streamline your LinkedIn efforts.
If you’re looking for something that covers more ground, Highspot might be the way to go. This platform focuses on sales enablement, offering features like content management, training tools, and analytics. It’s ideal for teams aiming to improve overall sales performance with a more comprehensive approach.
In short, if LinkedIn automation and targeted lead generation are your main goals, Closely is a solid choice. But if you need a broader solution to support various aspects of your sales strategy, Highspot could be the better option.
How does Closely use AI to make LinkedIn outreach more effective than traditional methods?
Closely uses AI-powered personalization to revolutionize LinkedIn outreach, delivering messages that feel genuinely tailored to each prospect. Instead of relying on manual methods, its AI dives into user data to craft messages that align with individual preferences and needs. The result? Higher engagement and better response rates.
This intelligent automation doesn’t just save time – it strengthens connections, simplifies lead generation, and boosts overall sales performance. By prioritizing hyper-personalized communication, Closely ensures your outreach grabs attention and delivers impactful results.
What makes Highspot a great choice for large sales teams with complex workflows?
Highspot is built to help large sales teams stay on top of their game by offering a centralized content management system. This system simplifies the process of organizing and accessing sales materials, ensuring that every department can quickly find what they need. Plus, its AI-driven tools allow teams to tailor buyer interactions on a large scale, cutting down on time spent while increasing engagement.
On top of that, Highspot automates workflows to standardize tasks, ensuring consistent execution across even the most spread-out teams. By reducing manual work and enhancing collaboration, these features help teams handle complex sales processes more efficiently and boost overall productivity.