Welcome Email Samples: Take Your Onboarding To The Next Level

Welcome emails refer to behavioral triggers — amazing opportunities to encourage users to take the next step. They’re usually sent to users who subscribed to your blog, made a purchase or requested a demo.

What Can Welcome Email Do For You?

Setting up a welcome emails requires little of your time, but the outcome is quite impressive.

  • Open rates are high. Welcome emails are often viewed more compared to other message types. Especially more than sales-y emails. Which is always the opportunity to remind about your business/grab attention.
  • Lead them through. Customers need to be directed — they want to know what’s required for the next step.
  • This is a fabulous opportunity to 1) set the tone of communication 2) show off your new products 3) gain new blog subscribers — as you can always put a link to your blog or community in the end of your emails
  • Enrich your prospect base. New users are a goldmine! Their social circles can easily become your new leads! Export the list of new users, find their LinkedIn profiles, and go reach out to their LinkedIn friends, explore their groups or content they read! Of course, Closely will help you extract group members or export list of LinkedIn users in a few clicks. Watch the video below to see how to build lead lists in Closely and set up LinkedIn prospecting campaigns.

By the way, if you need to export list of LinkedIn prospects, you can install Closely Surfer — this cool extension will export LinkedIn leads from a link you provide.

Welcome Emails: Samples

So, moving back to welcome emails: setting up one will definitely help you improve customer engagement and promote your brand in a very non-intrusive, “light” way.

Let’s see how you can compile one! Listed below are our greatest samples for your welcome emails. Feel free to use them for your purposes.

1. Subject: Thank you for choosing {product’s name} —Sales Automation Reimagined 🏄‍♂️

Hi [User’s Name],

We’ve received your form, and now it’s time to get acquainted.

We’re {product’s_name}, on guard of your expenses and working routine. {Product’s_name} takes over all manual work and delivers timely tracked data right to your userspace. 

  • Feature 1 – describe briefly
  • Feature 2 – describe briefly
  • Feature 3 – describe briefly

We look forward to hearing out your challenges and suggesting the best solutions for your current business needs!



2. Subject: We’ve received your form 🌚

Hi {user’s_name},

Happy to greet you at {company_name} 🦸‍♀️😼💫

We’re here to provide advanced, top-notch functionalities for [describe]. 😼

  • Feature 1 — describe briefly
  • Feature 2 — describe briefly
  • Feature 3 — describe briefly

Our next step would be to discuss matters during our demo session! 🌚

P.S. In the meantime, feel free to contact our support team if you have any questions using this button.



3. Subject: Thank you for choosing {product’s name} 🌝 📩

Dear {user’s name},

We’re delighted to greet you at {company_name}.

Let’s get acquainted! Our tool is considered to be [describe what users think about your tool].

Our next step will be to talk during demo-session. [manager’s name] will give your answers to all questions you might have.

In the meantime, we would love to invite you to join our community in Facebook [link. Describe what your community does].


{company’s name} team.

In Conclusion

Welcome emails are super-powerful tools to encourage new users to proceed with registration. They can also serve as a way to set the tone of communication with buyers. You can also use them as a way to advertise your blog or community, since welcome emails are opened more frequently than other types of emails.

We hope these templates will serve as a good example. Moreover, creating a welcome email doesn’t require that much time, but can potentially boost user engagement and subscriptions!

Stay tuned 🙂

Content creator at Closely. I write about marketing & B2B sales. Welcome to our LinkedIn Sales Hacking Universe ;)