AI content tools are transforming how businesses create content, helping marketers, sales teams, and agencies save time, reduce costs, and boost engagement. With AI adoption growing, over 75% of marketers now use these tools, resulting in improved lead conversion rates, faster workflows, and more personalized campaigns.
Looking for alternatives to Draftly? Here’s a quick overview of the top 10 tools for 2025, each offering unique features for content creation, SEO, sales outreach, and even video production:
- Closely: Best for LinkedIn and email outreach automation.
- Jasper: Focuses on brand voice consistency and scalable content creation.
- Copy.ai: User-friendly with over 90 content types and multilingual support.
- Writesonic: Combines AI writing with SEO tools for blogs and marketing copy.
- Rytr: Affordable and ideal for short-form content creation.
- Anyword: Excels in performance-driven copy with predictive analytics.
- Surfer SEO: Optimizes content for search rankings with real-time insights.
- Grammarly: Refines grammar and tone, with AI-powered style adjustments.
- InVideo: Creates professional videos from text prompts with ease.
Quick Comparison:
| Platform | Best For | Starting Price (USD) | Key Limitation |
|---|---|---|---|
| Closely | Sales outreach automation | $49/month | Limited to sales-focused tasks |
| Jasper | Brand voice consistency | $39/month | Higher cost for small teams |
| Copy.ai | Multilingual content | Free/$49/month | Pricing may confuse some users |
| Writesonic | SEO content creation | $15/month | Requires editing for accuracy |
| Rytr | Affordable short-form copy | Free/$9/month | Not ideal for long-form writing |
| Anyword | Conversion-focused copy | $49/month | Steeper learning curve |
| Surfer SEO | SEO optimization | $99/month | Narrow focus on SEO content |
| Grammarly | Grammar and tone refinement | Free/$12/month | Limited content generation |
| InVideo | Video content creation | Free/$28/month | Limited deep customization |
These tools cater to different needs, from creating SEO-driven blogs to automating LinkedIn outreach. Start with free trials to find the right fit for your workflow and goals.
I Tried 100 AI Tools for Content Creation, These are the Best
1. Closely
Closely is an AI-driven LinkedIn and email outreach platform designed to streamline personalized sales communication and lead generation. It focuses on creating targeted, data-backed outreach messages that deliver measurable business outcomes.
Features
At the heart of Closely is its AI personalization engine, which analyzes LinkedIn profiles and contact data to craft customized messages. It automates LinkedIn outreach, integrates email sequences, and manages multichannel campaigns for seamless engagement. A unified inbox simplifies the process by centralizing all LinkedIn conversations, allowing users to handle multiple campaigns with ease.
The platform also includes a lead finder to identify prospects on LinkedIn and a data enrichment tool to update contact details with verified emails and phone numbers. For consistent branding, it offers custom branding options, while advanced analytics provide detailed insights into campaign performance.
Closely uses a flexible, credit-based pricing structure, making it adaptable to businesses of various sizes.
Pricing (USD)
Closely’s pricing is based on a credit system with four main tiers:
- Starter Plan: $49/month for one LinkedIn account and 1,000 credits (equivalent to 250 emails, 50 phone lookups, or 500 AI personalizations).
- Growth Plan: $127/month for three LinkedIn accounts and 3,000 credits.
- Essential Plan: $205/month for five LinkedIn accounts and 5,000 credits.
- Custom Plan: $350/month for 10 LinkedIn accounts and customizable credit allocations.
All plans include unlimited email accounts and white-label options.
Use Cases
Closely serves a variety of professionals and industries:
- Sales teams use it to automate lead research and qualification, reducing time spent on manual prospecting.
- Founders rely on its AI tools to accelerate business growth through systematic lead generation.
- Agencies benefit from its white-label features and multi-client management, enabling them to scale lead generation while maintaining their brand identity.
- Marketers gain from AI-powered insights and tailored messaging that improve campaign results.
- Recruiters can automate talent sourcing while keeping their outreach personal and engaging.
Limitations
New users might face a learning curve when adapting to the platform’s AI-powered tools. Additionally, the pricing model could pose challenges for smaller businesses or individuals, especially when scaling to higher-tier plans. Careful monitoring of credits is essential to avoid exceeding limits during high-volume campaigns.
"Closely is a powerful tool for anyone looking to enhance their sales engagement. The platform is user-friendly and easy to navigate, making it accessible even for those who are not tech-savvy." – Antonio D., Digital Strategist & Coach [2]
Users report impressive results, including a 3x increase in connection requests and a 2x boost in lead generation[1]. The platform can also save up to 10 hours per team member each week on manual prospecting, while improving response rates by 35% and generating 45% more pipeline opportunities[2].
2. Jasper
Jasper is an AI-powered platform designed to streamline content creation while keeping your brand’s voice consistent. It helps businesses produce large volumes of content quickly, adapting to various formats and channels.
Features
Jasper’s AI engine uses over 50 pre-designed templates to create content tailored to your business needs. These templates cover everything from blog posts and emails to social media updates, ensuring your brand messaging stays consistent across all platforms.
The Brand Voice feature lets you train Jasper to write in your preferred tone and style, so all your marketing materials feel cohesive. Its document editor offers both ready-made templates and a free-form option for greater flexibility. Jasper also integrates with Surfer SEO to help optimize your content for search engines and includes a built-in plagiarism checker to ensure originality.
For added versatility, Jasper Chat can generate content, fine-tune text, and provide feedback. The platform also includes an AI Image Suite, powered by DALL-E 2, which creates high-quality, royalty-free images from simple prompts. Collaboration tools, like document sharing, make Jasper a strong option for teams aiming to incorporate AI into their marketing workflows.
Pricing (USD)
Jasper uses a seat-based pricing model with three main plans:
- Creator Plan: $39 per seat per month (billed annually) or $49 per seat per month (billed monthly). Includes one user seat, one Brand Voice, Jasper Chat access, and browser extensions.
- Pro Plan: $59 per seat per month (billed annually) or $69 per seat per month (billed monthly). Supports up to five seats, three Brand Voices, 10 Knowledge assets, three Instant Campaigns, and AI image tools.
- Business Plan: Custom pricing with advanced features like admin controls, API access, and dedicated account management.
Both the Creator and Pro plans offer a 7-day free trial. Opting for annual billing saves about 20% compared to monthly payments.
Use Cases
Jasper has delivered impressive results across industries. For example, Adidas generated 7,500 product descriptions in just 24 hours, while Cushman & Wakefield saves over 10,000 hours annually by creating localized, high-quality marketing content at scale [3].
Marketing teams use Jasper’s templates and Brand Voice to boost content production. Agencies appreciate its ability to manage multiple clients with unique brand styles. Content creators rely on Jasper to overcome writer’s block and develop fresh ideas quickly. Entrepreneurs also benefit from Jasper’s efficiency, allowing them to produce professional marketing materials without hiring additional staff.
"Our marketing teams have cracked the code of using Jasper as an agentic partner in our day-to-day lives, transforming how we work, collaborate and evolve as an organization."
- Elaina Shekhter, Chief Marketing & Strategy Officer [3]
Limitations
Despite its wide range of features, Jasper’s cost may be a hurdle for smaller businesses or individual users. Some have noted that the AI-generated content can occasionally feel generic, requiring further editing to meet specific quality expectations. Additionally, setting up Brand Voices and crafting effective prompts can involve a learning curve. However, once configured, users often praise Jasper for its extensive template library and fast content generation. The platform holds a 4.7/5 star rating on G2, based on over 1,200 reviews [4].
3. Copy.ai
Copy.ai is an AI-driven content creation platform trusted by over 17 million users. With its intuitive design and powerful algorithms, it simplifies and enhances content workflows, making it a go-to tool for marketers worldwide. Here’s a closer look at what it offers.
Features
Copy.ai boasts an impressive library of over 90 content types, catering to everything from blog posts and social media captions to product descriptions and ad copy. With support for more than 25 languages, it’s a valuable tool for teams operating on a global scale.
One standout feature is its ability to learn your brand’s tone and style. By training the platform with your content, you can ensure consistent messaging across emails, social updates, and long-form articles. It also includes AI-powered tone and style adjustments, allowing you to tailor content to different audiences and contexts.
The platform offers customizable workflows that help produce targeted, relevant content through detailed input settings. Plus, it integrates effortlessly with other marketing tools, making it easy to incorporate into your existing tech stack. Additional features include SEO-optimized content generation, plagiarism checks, and content repurposing, helping you get the most out of your efforts.
Pricing (USD)
Copy.ai offers flexible pricing plans to suit businesses of all sizes:
- Free Plan: $0/month – Includes 2,000 words per month, one seat, access to ChatGPT 3.5 & Claude 3, along with Brand Voice and Infobase features.
- Starter Plan: $49/month (or $36/month when billed annually) – Unlimited words in chat, unlimited projects, and access to the latest language models.
- Advanced Plan: $249/month (or $186/month billed annually) – Supports up to 5 seats, 2,000 workflow credits monthly, and 15+ marketing and sales workflows.
- Growth Plan: $1,000/month (billed annually) – Includes 75 seats, unlimited chat words, and 20,000 workflow credits monthly.
- Expansion Plan: $2,000/month (billed annually) – Provides 150 seats and 45,000 workflow credits monthly.
- Scale Plan: $3,000/month (billed annually) – Supports 200 seats and 75,000 workflow credits monthly.
- Enterprise Plan: Custom pricing – Includes guided implementation, API access, over 20 tech integrations, and enterprise-grade security.
Opting for annual billing can lead to significant savings, with the Starter Plan offering roughly a 27% discount compared to monthly payments.
Use Cases
Copy.ai has proven its value to major enterprises. For instance, Lenovo reported saving $16 million by automating workflows, while Juniper Networks achieved a 5x increase in meeting generation through personalized strategies.
Marketing teams rely on Copy.ai to overcome writer’s block and ensure consistent messaging across campaigns. The platform is particularly effective for creating thought leadership content, helping brands develop impactful assets for key channels. Sales teams use its automation features to personalize outreach at scale, while content creators transform interviews, event footage, and sales calls into engaging materials.
According to platform data:
- 66% of creatives say AI tools helped them produce better content.
- 58% of marketers report improved content performance.
- 54% of users note cost savings.
"Copy.ai has been phenomenal in transforming the way we develop marketing content. By automating workflows that would typically take weeks and cost thousands of dollars through agencies, they’ve saved us $16 million dollars this year alone." – Roman Olney, Head of Global Digital Experience @ Lenovo [5]
Limitations
While the Starter Plan offers robust features, its $49/month price tag might be a barrier for smaller businesses. Users have also pointed out limited customer support and teamwork features.
The platform scores an average rating of 7.5/10, with users appreciating its ease of use and access to multiple AI models in one place. However, some have reported inaccuracies in generated content, requiring careful review and editing. Additionally, setting up workflows and training the Brand Voice feature can demand a significant upfront time investment.
4. Writesonic
Writesonic is an AI-powered content creation and SEO tool designed to cater to marketers, agencies, and enterprises. It combines advanced AI technology with a wide array of features, making it a practical choice for businesses looking to streamline their content creation process without breaking the bank.
Features
One of Writesonic’s standout tools is its AI Article Writer, capable of generating detailed 1,500-word blog posts in just 60 to 90 seconds [6]. To ensure the information is accurate and trustworthy, the platform includes built-in fact-checking and citation features.
With its Brand Voice customization, businesses can maintain a consistent tone across all types of content. Teams can train the AI to align with their specific style, ensuring every piece reflects their brand identity.
Another highlight is Chatsonic, Writesonic’s conversational AI feature. It integrates real-time data and competitor analysis, enabling creators to produce content that’s both timely and relevant.
For SEO enthusiasts, Writesonic includes tools for keyword research, content structure suggestions, and search intent analysis – all seamlessly integrated into the writing process. Other user-friendly features include one-click transitions between writing functions, real-time formatting, and helpful tooltips designed for users of all skill levels. Combined with competitive pricing, these features make Writesonic a strong contender in the AI content creation market.
Pricing (USD)
Writesonic offers a range of plans tailored to different needs, with pricing based on output quality:
- Free Trial: 25 credits with limited access to features.
- Basic Plan: $15/month – Includes 100 credits (up to 50,000 words); ideal for personal use.
- Professional Plan: $45/month – Unlimited credits, suitable for freelancers and marketers.
- Startup Plan: $95/month – Unlimited credits, 2 user seats, and priority support.
- Agency Plan: $195/month – Unlimited credits, 4 user seats, and access to the highest-quality outputs.
- Long-Form Plan: Starts at $12.67/month (billed annually) or $19/month (month-to-month).
- Custom Plan: Tailored pricing for custom AI model development and dedicated support.
Annual billing options offer savings across all plans, making it an attractive choice for businesses looking to maximize value.
Use Cases
Writesonic’s versatility makes it a valuable tool across various industries. It’s particularly effective for creating SEO-driven blog content, thanks to its integrated optimization tools. Marketing teams use Writesonic for crafting product descriptions, email campaigns, and social media calendars – all while maintaining a consistent brand voice.
The platform has delivered impressive results. For instance, Alan Ranger, a photography expert, reported a 500% increase in blog impressions within six months of using Writesonic’s AI Article Writer [9]. Additionally, businesses incorporating Writesonic into their workflows have seen an average 40% boost in productivity [7].
Sales teams leverage Writesonic for crafting persuasive email sequences and product descriptions, while agencies rely on it to scale content production for multiple clients.
One user testimonial underscores its cost-effectiveness:
"We canceled $2,500 in monthly tool subscriptions after switching to Writesonic."
– Sarah K., Marketing Director [8]
Limitations
While Writesonic offers a robust feature set, some users note that its AI-generated content often requires substantial editing to meet publication standards. The limited functionality of the free plan may not provide a comprehensive experience, and the pricing might be a hurdle for smaller businesses with tight budgets.
5. Rytr
Rytr is an AI writing assistant designed to make short-form content creation quick and easy. With over 8 million users and a stellar 4.9/5 rating [10], it’s become a go-to tool for marketers and sales professionals who need quality content in less time. Its competitive pricing and broad functionality make it a popular choice in the AI content space.
Features
Rytr comes packed with over 40 content templates and use cases [10]. It analyzes your writing to adapt the tone and uses AI autocomplete to help you overcome writer’s block. Additional tools like a text inflator, grammar checker, and rephrasing functions ensure polished results [10][11].
For creative minds, Rytr offers generators for poems, songs, and stories. Marketers, on the other hand, can take advantage of tools like CTA generators and ad copy creators [10][11]. Supporting over 30 languages, Rytr also lets users adjust tone, language, and creativity levels to align with brand needs [11]. A standout feature is its Chrome extension, which allows you to create content directly in your browser. Plus, built-in plagiarism checks help maintain originality [10].
Pricing (USD)
Rytr’s pricing is straightforward and budget-friendly:
- Free Plan: $0/month – Includes 10,000 characters per month, access to 40+ use cases, 20+ tones, and the Chrome extension [10].
- Unlimited Plan: $9/month or $7.50/month (billed annually) – Offers unlimited character generation, one personalized tone of voice, and 50 plagiarism checks monthly [10].
- Premium Plan: $29/month or $24.16/month (billed annually) – Features unlimited characters, five personal tones, higher input limits, support for 40+ languages, and 100 plagiarism checks monthly [10].
Rytr’s affordable entry-level plan makes it accessible, while its premium options cater to more advanced needs [11].
Use Cases
Rytr’s versatility makes it useful across a variety of content creation scenarios. Marketing teams rely on it for social media posts, Google ads, and product descriptions. Its AIDA format generator helps craft persuasive marketing copy [12]. Impressively, users have reported saving 25 million hours and $500 million in writing costs with Rytr [10].
Sales professionals benefit from tools like the pitch generator, cover letter creator, and job description templates. Features like CTA and button caption generators are especially helpful for boosting engagement [10][11]. Beyond business writing, Rytr also caters to creative projects with its AI song, poem, and story generators. For sales teams, tools like the email and SMS generators streamline communication workflows [10].
Here’s what users are saying about Rytr:
"Rytr has been an absolute game-changer for us. It helps us easily generate professional and accurate content." – Peter K, G2 [10]
"Great value, so easy to use and saves me so much time! I was shocked by how much time and brain energy it saved me. Simple & easy…gotta love that." – Karrie Brazaski [10]
Limitations
While Rytr excels at short-form content, it does have its drawbacks. It struggles with detailed, long-form writing tasks [11]. The lack of advanced SERP analysis and keyword metrics limits its utility for in-depth SEO strategies [11]. Additionally, manual edits may be needed for highly specialized or detailed content. For large-scale projects, Rytr can occasionally produce repetitive results, making it more suitable for shorter, focused tasks rather than extensive campaigns [11].
6. Anyword
Anyword is a cutting-edge AI-powered copywriting platform, boasting an impressive 82% accuracy rate compared to the 52% accuracy of more general AI models like GPT-4o[14]. The platform is designed to replicate high-performing ads or match the tone and style of competitors[13]. Let’s dive into the features that make Anyword a go-to tool for performance-driven marketers.
Features
At its core, Anyword focuses on delivering content that drives results. One standout feature is its predictive performance scoring, which evaluates multiple content variations to determine the one most likely to convert. With its "Content-to-Capture" format, users have seen lead conversion rates improve by as much as 30%[13].
Another key benefit is its ability to personalize website content at scale. By analyzing visitor behavior and preferences, Anyword ensures that each user sees the most relevant messaging[13].
The platform also supports multi-user collaboration, offers enterprise-grade security, and provides a private AI model for businesses with strict data requirements[13]. Its Chrome extension allows for quick content refinement directly in your browser, while integrations with email platforms, CRM tools, and ad managers make it easy to streamline workflows. Additionally, Anyword supports over 100 marketing templates and can generate a variety of content types, including ad copy, email subject lines, blog posts, and social media updates. Its built-in SEO tools further enhance content visibility.
Pricing (USD)
Anyword offers tiered pricing plans to cater to different needs:
- Free Plan: $0/month – Includes 1,000 word credits per month, basic copywriting tools, a blog post wizard, support for US English, and 1 user seat.
- Starter Plan: $49/month (or $39/month when billed annually) – Offers unlimited copy generation, 1 brand voice, access to 100+ marketing templates, and 50–100 performance predictions.
- Data-Driven Plan: $99/month (or $79/month when billed annually) – Adds real-time performance predictions for manual edits and 100–175 performance predictions.
- Business Plan: $499/month (or $349/month when billed annually) – Includes custom AI models, automated A/B testing for website messaging, and 250 performance predictions.
- Enterprise Plan: Custom pricing – Tailored for large organizations, offering enterprise-level security, custom integrations, and a dedicated customer success manager.
While the pricing might feel steep for smaller businesses, many users find the platform’s capabilities worth the investment. In fact, it has earned a 4.6/5 rating for value for money based on 391 reviews[15].
Use Cases
Anyword shines in performance marketing. Digital advertising teams rely on it to craft high-performing ad copy for platforms like Facebook and Google, with its predictive scoring simplifying campaign decisions. In email marketing, users have reported click-through rates jumping from 2.5% to 8%, translating directly into increased revenue[14]. Its audience segmentation tools also allow for personalized messaging tailored to different customer personas.
SEO and content marketing teams use Anyword to create search-optimized content that also drives conversions, while enterprise teams benefit from bulk content generation and API access – ideal for large-scale campaigns.
Here’s what users have to say about their experiences:
"We no longer A/B test Anyword copy vs. original copy. Now, we just go with Anyword copy." – Demand Marketer, Fortune 500 cloud platform[14]
"Anyword has helped us marry the data world and the creative world. We’ve used Anyword to analyze what we’ve been doing and create smarter content – and it’s working! We went from an average of 2.5% to now seeing our emails achieve an 8% click-through rate. It’s huge for us." – Freya Smale, Director, Marketing, Automotive[14]
Limitations
Despite its strengths, Anyword’s premium pricing can be a challenge for smaller businesses or startups with tight budgets[15]. Additionally, because the platform focuses on performance-driven copy, it may not be the best fit for teams prioritizing highly creative or narrative-oriented content over conversion-focused messaging.
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7. Type
Type.ai is a versatile writing tool tailored for professionals and creatives looking to increase their productivity. This AI-powered word processor blends advanced artificial intelligence with human creativity, all within an intuitive interface [16].
Features
One standout feature of Type.ai is its dual-LLM system, which utilizes OpenAI’s GPT-4 and Anthropic’s Claude. This setup provides users with a seamless, single-window experience where AI chat is embedded directly into the document editor – no need to juggle multiple tabs. Acting as a personal editor, the platform can review documents, brainstorm ideas, rewrite content, and even perform word lookups. Its "Content Ideas" tab analyzes your current work to suggest actionable next steps. Additional perks include efficient keyboard shortcuts, pre-built templates, and the ability to upload files or URLs for style and reference. All these features are offered at pricing designed to be competitive [16].
Pricing (USD)
Type.ai keeps its pricing simple. The Premium plan costs $29 per month, but opting for the annual subscription lowers the monthly rate to $23.20 – a 20% discount. New users can explore the platform through a free trial, and there are custom pricing options available for Enterprise clients [16].
Use Cases
Thanks to its robust features, Type.ai supports a wide range of content creation needs. Marketing teams turn to it for tasks like creating content, optimizing for SEO, and segmenting audiences [17]. Sales professionals use it for lead generation and crafting personalized outreach, while customer support teams rely on it for sentiment analysis and customer communication. The platform is also well-suited for creative writing, blog posts, and long-form articles, ensuring consistency and context throughout. Marketing agencies, in particular, find it useful for generating effective PPC ad copy and developing detailed personas [17].
Limitations
While Type.ai offers an array of powerful tools, it’s not without its flaws. The platform does not include a plagiarism checker, and it lacks real-time error correction for grammar and spelling. Users will need separate tools to handle these tasks [16].
| Pros | Cons |
|---|---|
| Advanced writing tools, from sentence rewrites to full drafts | No plagiarism checker |
| Integrated AI chat within the editor | No real-time grammar or spell-checking |
| Dual AI systems (GPT-4 and Claude) for diverse tasks | |
| Upload files and URLs to use as references |
8. Surfer SEO
Surfer SEO is a powerful tool that combines AI-driven writing capabilities with advanced SEO analysis. By examining top-ranking pages on Google, it provides real-time recommendations to improve content performance [20]. With its ability to analyze over 300,000 words from high-ranking pages, it offers actionable insights to enhance content. According to user reports, implementing its recommendations can lead to a boost in organic traffic by as much as 30% [19]. These features make it a go-to platform for marketers aiming to achieve measurable SEO success.
Features
Surfer SEO is packed with tools designed to simplify and improve content optimization. Its Content Editor provides real-time suggestions while identifying content gaps by analyzing SERP data. The Audit Tool helps refine existing content, and the Keyword Research feature identifies valuable search terms. Additionally, the Content Planner generates topic ideas based on actual search demand.
The platform’s AI capabilities are powered by GPT-4o, which uses a 128k token context size to create fully optimized articles [23]. New features like the AI Tracker and an upgraded Sites Dashboard enhance monitoring and management [19]. To address concerns about overly robotic content, Surfer SEO includes an AI Content Detector and Humanizer. A standout feature is its NLP entities analysis, ensuring content aligns with what search engines expect. The tool aims for content scores between 67 and 100, with a 26% correlation to Google rankings [26].
Pricing (USD)
Surfer SEO offers flexible subscription plans to accommodate a variety of business needs:
- Essential Plan: $99 per month ($79 per month when billed annually), includes 30 Content Editor articles and 5 AI articles per month [21].
- Scale Plan: $219 per month ($175 per month when billed annually), includes 100 Content Editor articles and 20 AI articles per month [21].
- Enterprise Plan: Custom pricing available upon request [21].
For those exceeding their AI article limits, additional credits can be purchased. Individual credits cost $19, with bulk discounts available: 10 credits for $171, 25 credits for $418, 50 credits for $798, and 100 credits for $1,558 [18].
Use Cases
Surfer SEO is particularly effective for businesses where SEO performance directly impacts growth. Content marketing teams use it to create high-ranking articles that boost organic traffic, while agencies benefit from its ability to scale content production for multiple clients. It’s especially useful for producing product reviews, listicles, and informational articles aimed at capturing search traffic [23]. For instance, a SaaS company reported a staggering 1,300% traffic increase within seven months using Surfer AI [24].
The tool also supports competitive analysis and helps identify content gaps, making it a favorite among marketing professionals. Its multilingual support – covering 11 languages, including English, German, French, and Spanish – makes it ideal for global content strategies [23].
"Surfer AI doesn’t just generate articles, it generates traffic." – Surfer SEO [23]
Limitations
While Surfer SEO offers impressive capabilities, it does have a few drawbacks. Its pricing can be steep for small businesses or freelancers, especially when factoring in the cost of additional AI credits [18]. Users often mention a learning curve when trying to interpret optimization suggestions and content scores [22]. Moreover, while the AI produces well-optimized drafts, human intervention is still necessary for editing, fact-checking, and adding unique insights [24][25].
| Pros | Cons |
|---|---|
| Data-driven SEO insights with a 26% correlation to Google rankings | Higher cost compared to basic content tools |
| Analyzes 300,000+ words for comprehensive research | Steep learning curve for new users |
| Multilingual support across 11 languages | Limited usefulness for non-SEO content |
| Proven to increase organic traffic by up to 30% | Extra costs for additional AI credits |
9. Grammarly
Grammarly is an AI-powered writing assistant designed to refine your text and elevate its quality. With over 40 million users and more than 50,000 organizations relying on it, Grammarly integrates seamlessly with over 500,000 apps and websites to provide contextual, in-line writing suggestions tailored to your audience [28]. While it’s best known for its editing capabilities, Grammarly has expanded to support AI-driven workflows, helping users polish their drafts with ease.
Features
Grammarly builds on its strong editing foundation with a variety of helpful AI-powered tools, including:
- Grammar and Syntax Check: Identifies complex issues like subject-verb agreement, punctuation errors, and sentence structure problems.
- Tone Detection and Adjustment: Recognizes the emotional tone of your writing and suggests adjustments.
- Vocabulary Suggestions and Readability Enhancements: Recommends better word choices and improves sentence clarity.
- Plagiarism Checker: Compares your text against a vast database of online and academic sources.
- GrammarlyGO: Offers real-time composition and editing suggestions as you write.
- AI Citation Generator: Automatically formats citations in popular styles like APA, MLA, and Chicago.
- Performance Score: Analyzes metrics such as word count, readability, and vocabulary usage.
- Grammarly Assistant: Provides on-the-spot suggestions through a pop-up interface based on your text.
- AI Detector: Evaluates whether content was created by a human or generated by AI [27][29].
Pricing (USD)
Grammarly provides three pricing options to suit different needs:
- Free Plan: $0 per month – includes grammar, spelling, and punctuation checks, plus 100 AI prompts monthly.
- Pro Plan: $12 per month (billed annually) or $30 per month (billed monthly) – includes 2,000 AI prompts monthly, full-sentence rephrasing, tone adjustments, and more.
- Enterprise Plan: Custom pricing with unlimited AI prompts and advanced team management tools.
Opting for an annual Pro subscription can save users around 60% compared to monthly billing [28][30].
Use Cases
Grammarly shines in scenarios where clear and polished communication is essential. For marketing teams, it helps maintain a consistent brand voice across social media, emails, and other content. Content creators benefit from its ability to generate first drafts from simple prompts while also offering real-time suggestions for improvement. Sales professionals appreciate its tone adjustment feature, which helps balance professionalism with approachability. With integrations spanning platforms like Gmail and Google Docs, Grammarly ensures seamless support wherever you write.
"As someone who writes blogs, social posts, emails, and other types of content all day, I get burnt out by words and can’t think creatively about how I want to phrase an idea. This is where Grammarly’s AI comes in. As long as I can write out the ideas on the page, Grammarly’s AI can help me clean up those sentences and add a bit of sparkle to the ideas."
– Tina Donati, Content and Partner Marketing Lead
Grammarly is especially useful for teams that need to maintain consistent writing standards across multiple contributors. By refining text in real time, it not only polishes content but also speeds up the writing process – an essential advantage in today’s fast-paced digital world.
Limitations
While Grammarly excels at improving content, its strengths lie in editing rather than generating original ideas. It leans more toward mechanical corrections than creative input. Some users find its AI corrections repetitive, and the AI detection feature may not always be accurate. Additionally, casual users might feel that the premium features don’t justify the cost [27][29].
| Pros | Cons |
|---|---|
| Integrates with over 500,000 apps and websites | Limited creative content generation |
| Trusted by 40 million users and 50,000+ organizations | AI detection can lack accuracy |
| Over 7,000 five-star reviews on G2 | Premium features may not appeal to casual users |
| Provides tailored, contextual suggestions | Focuses more on mechanics than creativity |
| Includes plagiarism checking | AI corrections can sometimes feel repetitive |
10. InVideo
InVideo steps into the spotlight as an AI-powered platform tailored for video creation, standing out among the text-focused tools discussed earlier. This tool transforms text prompts into polished, professional-quality videos, making video production accessible even to those without technical expertise. Rated 4.5/5 [32], InVideo caters to businesses, marketers, and creators who need high-quality videos without the hassle of mastering traditional editing software.
Features
InVideo simplifies the video creation process by generating complete drafts from text prompts. It handles everything – scriptwriting, selecting media, voiceovers, and editing – so you don’t have to piece it all together manually [31]. Its Magic Box feature allows users to edit videos with simple text commands, eliminating the need to tinker with complex timelines [31].
The platform also provides access to over 16 million royalty-free media assets and generative AI tools that create custom images and video clips beyond standard stock libraries [31]. Its voice capabilities include realistic AI voiceovers in multiple languages and accents, along with automatic dubbing for multilingual videos [31]. Additional features like automated subtitles, export resolutions ranging from 480p to 4K, and a Brand Kit for consistent use of logos, colors, and fonts make InVideo a versatile choice [93, 94]. From quick YouTube Shorts to detailed marketing videos, InVideo supports a wide range of content types.
Pricing (USD)
InVideo offers four pricing tiers to suit different needs:
- Free Plan: $0/month – Includes basic editing tools, 5,000+ templates, standard media library access, AI script generation, and text-to-speech narration. Videos are capped at 15 minutes, include watermarks, and lack HD export options, with 1GB of cloud storage.
- Plus Plan: $28/month – Adds HD exports, watermark-free videos, extended video durations, premium iStock media, and 100GB of cloud storage.
- Max Plan: $48/month – Offers unlimited exports and 400GB of storage.
- Generative Plan: $96/month – Includes 200 minutes of AI-generated content and up to 15 million Generative Credits.
This pricing structure is competitive, providing advanced features at a lower cost compared to other AI video tools [34].
Use Cases
InVideo is ideal for businesses and creators who need to produce videos quickly and efficiently. Influencers and content creators rely on it for platforms like YouTube, TikTok, and Instagram Reels, while marketers use it for ads, product explainers, and social media campaigns [31].
For example, Parthesh Pandya, General Manager of Marketing at Smart Alarm System, shared how InVideo transformed their workflow:
"It’s easy to create excellent films with the aid of InVideo! Through the power of video content, we work with media firms, small businesses, and brands to increase audience engagement levels. It’s not necessary for me to rely on an outside video editor. Concepts are easy for me to reproduce and alter, and I can edit them whenever I choose. InVideo allows me to save both time and money. Has all the functionality a business could want and is easy to use." [33]
Another success story involves a toy manufacturer that used InVideo to create seasonal gift guide videos. These 5–10 minute compilations led to a 500% increase in website visitors, a 70% click-through rate from e-commerce embeds, 2 million YouTube impressions, and an $8 return on ad spend [35].
Educators and trainers also benefit from InVideo for creating lessons and tutorials, while bloggers turn written content into engaging videos. Agencies managing multiple clients appreciate the extensive template library and stock media options for maintaining diverse brand requirements.
Limitations
Despite its strengths, InVideo has some limitations. The quality of its output depends heavily on the accuracy of text prompts and the AI’s capabilities [93, 95]. While it simplifies editing, deep customization options fall short compared to traditional timeline editors [31]. AI-generated content can sometimes feel less creative, especially when relying on stock media instead of generative features [94, 95]. Users have reported occasional bugs, challenges with advanced customization, and limited support from customer service [34]. The free version also has significant restrictions, including watermarked videos and a limited music library [33].
| Pros | Cons |
|---|---|
| Automates video creation from text prompts | Output quality depends on prompt accuracy |
| Access to 16+ million stock media assets | Limited deep customization options |
| Supports exports up to 4K | AI content may lack creative originality |
| Competitive pricing for advanced features | Occasional technical issues and bugs |
| Brand Kit ensures consistent branding | Some users report unresponsive customer service |
Comparison: Strengths and Weaknesses
AI content generation tools have come a long way, offering a range of features that cater to different needs, budgets, and workflows. While their ability to boost efficiency is undeniable – 73% of companies using these tools report a 45% increase in content production speed, with AI generating up to 10,000 words in minutes[36] – each platform has its own strengths and limitations. Choosing the right one depends on your specific goals.
Take Closely, for instance. It shines in sales outreach with features like LinkedIn automation, data enrichment, and multichannel campaigns, but it’s not ideal for broader content creation tasks like blog writing or social media posts.
Jasper, on the other hand, is a go-to for brand consistency. It offers tone-of-voice customization and voice cloning, ensuring your messaging stays consistent. However, its higher price point might be a hurdle for smaller teams.
For beginners, Copy.ai stands out with its user-friendly design. It also offers enterprise-level functionality on a usage-based pricing model, though its pricing details can sometimes feel unclear.
Writesonic is a favorite for scaling marketing copy. At about $20, it provides unlimited GPT-4 content, integrates SEO tools, and supports bulk content generation. However, it’s less suited for creative storytelling.
If affordability is a priority, Rytr is a strong contender. Its free tier is generous, and plans start at just $9 per month for up to 100,000 characters. That said, it may lack advanced features needed by larger organizations.
For marketers focused on data-backed content, Anyword offers predictive analytics at $39 per month. While it’s a premium option, its complexity might require a steeper learning curve.
Surfer SEO dominates the SEO niche with tools for keyword research, content optimization, and competitor analysis. Plans range from $19 to $249 per month, but its specialization in SEO means it’s not as versatile for other content needs.
Grammarly complements AI-generated content by refining grammar and style. Starting at $12 per month, it’s not a full content generator but plays a crucial role in polishing your writing.
Finally, InVideo excels in video content creation, offering templates and a stock library to streamline the process from script to editing. However, the quality of its output can depend on how detailed your prompts are.
Here’s a quick comparison of these platforms:
| Platform | Key Strengths | Main Weaknesses | Ideal Use Cases |
|---|---|---|---|
| Closely | LinkedIn automation, data enrichment, multichannel campaigns | Limited to sales-focused content | Sales teams, lead generation, LinkedIn outreach |
| Jasper | Brand consistency, voice cloning, high-quality output | Higher cost, steeper learning curve | Enterprise teams, brand marketing |
| Copy.ai | Easy to use, beginner-friendly | Unclear pricing structure | Beginners, small to medium businesses |
| Writesonic | Affordable, SEO integration, bulk generation | Limited creative storytelling | Marketing teams, SEO-focused writing |
| Rytr | Low cost, generous free tier | Lacks advanced features | Freelancers, small businesses |
| Anyword | Data-driven content, predictive analytics | Premium pricing, complex features | Performance marketers, conversion optimization |
| Surfer SEO | SEO expertise, competitor analysis | Narrow focus on SEO content | SEO specialists, agencies |
| Grammarly | Writing refinement, grammar and style checks | Not a full content generator | Writers, editors, content polishing |
| InVideo | Video creation, templates, stock library | Output quality varies with prompt detail | Video marketers, social media creators |
The right choice depends on your goals. For example, a content marketing team focused on SEO might thrive with Surfer SEO, while a sales team could benefit from Closely’s LinkedIn automation.
Many businesses find success with a hybrid approach – using AI for drafts and human creativity for final touches. Starting with free trials or entry-level plans lets you explore which tool fits your workflow best. With the AI content market growing by 30% in the past year alone[36], keeping an eye on new features and pricing options is essential to staying competitive.
Final Thoughts
Choose an AI content tool that aligns with your specific goals and fits smoothly into your workflow. Each platform has its strengths, designed to enhance different aspects of content creation.
For sales-focused needs, Closely shines with its LinkedIn automation and data enrichment features, making it a go-to for scaling B2B prospecting. Its Starter plan is particularly appealing for managing multichannel campaigns effectively.
If your focus extends beyond sales, consider tools tailored for broader content creation. Jasper is well-known for quickly generating copy, while Copy.ai offers a straightforward, user-friendly interface. For SEO-driven content, Writesonic stands out, and budget-conscious users might find Rytr and Anyword to be excellent choices for performance marketing.
For more specialized tasks, tools like Surfer SEO are excellent for optimizing SEO content, Grammarly helps refine and polish your text, and InVideo supports the creation of video content.
When selecting a tool, consider your priorities. Sales teams might gravitate toward platforms like Closely for its seamless prospecting and automation features. On the other hand, marketing teams focused on SEO may benefit from tools like Surfer SEO or Writesonic, while creative agencies often prefer tools that blend content generation with multimedia capabilities.
Many successful businesses use AI tools for drafting content and rely on human creativity to refine and perfect the output. Testing free trials can help you determine which tool integrates best with your existing processes and needs.
As AI content tools continue to improve, you can expect new features and competitive pricing to keep your chosen solution relevant and effective in the ever-changing landscape.
FAQs
What should I look for when selecting an AI content generation tool for my business?
When selecting an AI content generation tool, prioritize user-friendliness, how well it integrates with your existing workflows, and whether it can tailor outputs to reflect your brand’s unique voice. Make sure the tool is designed to meet your specific content needs – whether that’s creating blog posts, social media updates, or email campaigns.
It’s also important to evaluate how well the tool can scale as your content needs grow. Look into the quality of customer support provided and ensure the pricing fits within your budget. The right tool should streamline your process without compromising on creativity or the quality of your content.
How can AI tools like the ones in this article boost my marketing team’s efficiency and content quality?
AI tools can make a real difference for your marketing team by taking over those repetitive, time-draining tasks like drafting content, fine-tuning keywords, and tailoring messages for specific audiences. This frees up your team to channel their energy into what truly matters – strategy and creativity.
Beyond saving time, these tools elevate the quality of your content. Features like tone adjustments, grammar corrections, and audience-specific targeting ensure your messaging is not only consistent but also engaging. The outcome? A smoother workflow and marketing campaigns that pack a stronger punch, all while requiring less effort from your team.
What are some potential challenges of using AI content generation tools?
AI content generation tools can be extremely helpful, but they’re not without their challenges. A frequent issue is inconsistent quality – sometimes the content might feel shallow, miss subtle details, or lack originality. Another concern is the potential for biased or inaccurate information, meaning you’ll need to carefully review and fact-check what the AI produces.
There’s also the risk of hallucinations, where the AI generates content that sounds convincing but is completely incorrect or nonsensical. This can be particularly problematic for projects that demand precise, factual accuracy, such as academic papers or technical documents. While these tools can save time and boost productivity, it’s essential to thoroughly evaluate and polish the output to ensure it aligns with your expectations.