If you’re looking to step up your LinkedIn game, one of the first things you should consider is your banner size. After all, your profile banner is one of the first things that people see when they land on your LinkedIn page, and it can make a big impact on how professional and put-together your profile appears.
But here’s the thing: banner sizes on LinkedIn can be tricky to navigate. Different devices have different display resolutions, which means that the banner you create on your computer might look great on your laptop, but get cropped weirdly when viewed on a mobile device. It can be frustrating to put time and effort into creating a banner, only to have it appear poorly on certain devices.
That’s why we’ve put together this complete guide to LinkedIn banner sizes for 2023. In this article, we’ll cover everything you need to know about creating the perfect banner for your LinkedIn profile, including dimensions for both your cover photo and profile image, as well as tips and tricks for optimizing your banner for different devices. Whether you’re a seasoned LinkedIn pro or just getting started on the platform, this guide will help you take your profile to the next level. So, let’s dive in!
LinkedIn Company Pages Pictures Sizes
Let’s start by diving into the recommended banner sizes for LinkedIn company pages, as well as tips for creating eye-catching banners that reflect your brand’s identity.
LinkedIn Company Logo Size: 400×400 pixels
It’s important to note that the recommended company logo size is 400×400 pixels. Maximum size of 8MB. Must be in PNG or JPEG format. This size ensures that your logo appears crisp and clear on all devices, from desktop to mobile. LinkedIn themselves recommend your logo image be at least 268×268 pixels.
LinkedIn Company Logo Guidelines:
- 400×400 pixels;
- size of 8MB;
- PNG or JPEG format.
To see some great examples of company banners on LinkedIn, take a look at Google and Tesla’s pages. Both companies use high-quality images that align with their brand identity and capture the attention of visitors.
When creating your banner, choose an image that reflects your company’s values and mission. It could be a striking photograph, a simple graphic, or even a video.
LinkedIn Company Cover Photo Size: 1128×191 pixels
The company cover photo dimensions recommended by LinkedIn for optimal display are 1128 pixels wide and 191 pixels high. Additionally, LinkedIn suggests using an image in PNG, JPEG, or GIF format and keeping the file size under 8MB for faster loading times. We’ll take two of the most prominent companies, Google and Apple, as an example. We find that their cover photo sizes line up perfectly with the proposed size.
LinkedIn Company Cover Photo Guidelines:
- 1128×191 pixels;
- size of 8MB;
- PNG, JPEG, or GIF format.
LinkedIn Persnal Profile Pictures Sizes
And here is recommended banner size for a personal LinkedIn page.
LinkedIn Profile Picture Size: 400×400 pixels
It’s recommended to upload picture of 400×400 pixels to make it look good on your profile. Maximum size of 8MB. However, the minimum size for a profile picture is 200×200 pixels. In JPG or PNG format.
LinkedIn Profile Picture Guidelines:
- 400×400 pixels;
- size of 8MB;
- PNG or JPEG format.
LinkedIn Profile Background Photo Size: 1584×396 pixels
When it comes to background size of a banner, it’s better to add one of 1584×396 pixels . Maximum size of 8MB. However, the minimum size for a background photo is 1192×220 pixels. accepted formats are PNG, JPEG, or GIF.
LinkedIn Profile Background Photo Guidelines:
- 1584×396 pixels;
- size of 8MB;
- PNG, JPEG, or GIF format.
LinkedIn Post Images Sizes
If you’re serious about LinkedIn prospecting, there is a point to arrange things in a way that will let you post regularly. However, knowing the advised size for the images in your posts is a must as well.
Posting regularly on LinkedIn will let your brand be viewed more frequently, and if you know what kind of content will hook your buyers — that will be ace up your sleeve very soon. To find out what content your audience likes the most, there is only one way: start creating content and checking out on its performance.
To make your content appealing visually, of course, it’s best too adhere to recommended dimensions.
The recommended sizes for LinkedIn image post are:
- Article featured image: 1200×644 pixels;
- Single post (multi-image): 1080×1080 pixels (square) or 1920×1080 pixels (portrait);
- Blog post link images: 1200×627 pixels;
- Article banner image: 600×322 pixels;
- Carousel post: 1080×1080 or 1920×1080 pixels;
- Video size: 256×144 pixels (minimum) to 4096×2304 pixels (maximum). 75KB to 200MB. Maximum length to 10 minutes.
Post images of this size and they’ll add to your content performance and frame your profile in a nice way.
LinkedIn Ads Banner Sizes
LinkedIn Ads offers several banner sizes to choose from, including:
Medium Rectangle
The Medium Rectangle banner size is 300×250 pixels and is located on the right side of the LinkedIn feed. This banner size is ideal for displaying product images, branding, and promotional offers.
Skyscraper
The Skyscraper banner size is 160×600 pixels and is located on the right side of the LinkedIn feed. This banner size is ideal for displaying vertical images and can grab the user’s attention as they scroll through the feed.
Leaderboard
The Leaderboard banner size is 728×90 pixels and is located at the top of the LinkedIn feed. This banner size is ideal for displaying company branding and promotional offers and can generate high visibility.
Large Rectangle
The Large Rectangle banner size is 300×600 pixels and is located on the right side of the LinkedIn feed. This banner size offers more real estate for displaying product images, branding, and promotional offers.
Sponsored Content
Sponsored Content ads appear in the LinkedIn newsfeed and offer various banner sizes, including the Single Image, Carousel, and Video ad formats. These ads can appear in different sizes, including 1200×627 pixels, 1080×1080 pixels, and 1280×720 pixels.
Sponsored InMail
Sponsored InMail ads are delivered directly to a user’s LinkedIn inbox and offer banner sizes of 300×250 pixels and 728×90 pixels.
LinkedIn Story Sizes
Stories on LinkedIn is a perfect tool to boost your brand awareness — not so many companies are aware of this, which means there is a point in grabbing this chance and helping your company stand out.
Further Reading: LinkedIn Stories no longer exists.
The recommended size for a LinkedIn story is 1080×1920 pixels. If you adhere to these dimensions, your stories will be hanging there beautifully and won’t overwhelm or irritate the eye of your prospect.
So, what do we have all in all? Let’s sum up briefly.
Conclusion
In this article we’ve advised on what could be perfect sized for your banners on LinkedIn. You can save this guide and take a quick look here each time you need to create a banner or post. You can as well hand this guide to your designer — it’s up to you 🙂
And here is what we have in a nutshell:
LinkedIn Company pages
| Company logo size | 300×300 px |
| Company cover photo size | 1128×191 px |
| Dynamic Ads size | 100×100 px (company logo) |
| Sponsored Content image size | 1200×627 px |
| Hero Image size | 1128×376 px |
| Company Banner image size | 646×220 px |
LinkedIn Personal pages
| LinkedIn Profile picture size | 400×400 px |
| LinkedIn Background photo size | 1584×396 px |
| LinkedIn Post image size | 1200×1200 px (square) 1080×1350 px (portrait) |
| LinkedIn LinkedIn post size | 1200×628 px |
| LinkedIn Video size | 256×144 px (min) to 4096×2304 px (max) |
We hope this guide was comprehensive and insightful. Stay tuned, we’ll post all the latest updates for those who love LinkedIn as a promising lead acquisition channel.
FAQ
The recommended LinkedIn banner size for desktop devices is 1584 pixels wide by 396 pixels tall.
The recommended LinkedIn banner size for mobile devices is 1080 pixels wide by 360 pixels tall.
Yes, you can use the same banner for both desktop and mobile devices, but it’s important to optimize it for both.
The best practice for creating an effective LinkedIn banner is to keep it simple, use high-quality images, convey your message, optimize for branding, and be creative.
Used literature, references
- Image specifications for your LinkedIn Pages and Career Pages // www.linkedin.com
- Linkedin size guide // www.figma.com
- What is the LinkedIn cover image size? // www.quora.com
- 10 LinkedIn Background Photo Ideas To Make Your Profile Stand Out // www.forbes.com
