Closely is a lead generation tool that automates LinkedIn and email outreach, helping small businesses save time and increase response rates. With AI-driven personalization and multichannel campaign tools, it simplifies outreach efforts for teams of all sizes. Pricing starts at $49/month for the Starter plan and goes up to $350/month for the Custom plan, offering options based on LinkedIn accounts, monthly credits, and outreach needs. Here’s a quick breakdown:
- Starter Plan ($49/month): 1 LinkedIn account, 1,000 credits (e.g., 250 emails or 500 AI personalizations).
- Growth Plan ($127/month): 3 LinkedIn accounts, 3,000 credits.
- Essential Plan ($205/month): 5 LinkedIn accounts, 5,000 credits.
- Custom Plan ($350/month): 10 LinkedIn accounts, flexible credits.
Each plan includes features like LinkedIn automation, email outreach, CRM integrations, and 24/7 support. While the credit-based system offers flexibility, managing credits effectively is key. The Starter plan is budget-friendly for small businesses, while higher-tier plans cater to growing teams with more complex needs. Closely is ideal for U.S. businesses focused on LinkedIn-based B2B outreach.
Is this the BEST LTD for LinkedIn Automation? Closely Review (AppSumo 2024)
1. Closely
After discussing its benefits, let’s dive into the pricing and features of Closely to see what it brings to the table.
Closely is a lead generation tool designed to streamline LinkedIn and email outreach for small businesses. It combines AI-driven personalization with multichannel campaign management, offering features like data enrichment and advanced analytics – all accessible from one intuitive dashboard.
Pricing Plans
Closely provides four pricing tiers tailored to fit various business sizes and outreach needs. Each plan includes white-label options and allows for unlimited email accounts.
| Plan Name | Monthly Price | LinkedIn Accounts | Monthly Credits | Email/Phone/AI Limits |
|---|---|---|---|---|
| Starter | $49 | 1 | 1,000 | 250 emails or 50 phones or 500 AI personalizations |
| Growth | $127 | 3 | 3,000 | 750 emails or 150 phones or 1,500 AI personalizations |
| Essential | $205 | 5 | 5,000 | 1,250 emails or 250 phones or 2,500 AI personalizations |
| Custom | $350 | 10 | Custom | Custom limitations based on credits |
Features Across Tiers
Each plan is packed with tools to make lead generation more effective and manageable.
All plans include data enrichment, LinkedIn automation, multichannel campaign management, and CRM integrations. A unified inbox consolidates responses across platforms, while built-in lead scoring helps prioritize leads efficiently.
As you move up the tiers, the number of LinkedIn accounts increases, which is perfect for teams handling multiple campaigns. The Custom plan, priced at $350/month, offers up to 10 LinkedIn accounts and flexible credit options, making it an excellent choice for larger teams with complex needs.
Every plan also comes with 24/7 chat support, detailed analytics, and webhooks for integrating seamlessly with existing tools and workflows.
Why It Works for Small Businesses
For small businesses on tight budgets, the Starter plan, priced at $49/month, provides an affordable entry point. With 1,000 monthly credits, users can send up to 250 emails or generate 500 AI personalizations – enough to jumpstart outreach efforts.
The Growth plan, at $127/month, is ideal for growing teams. It supports three LinkedIn accounts and includes 3,000 monthly credits, enabling more expansive campaigns.
Tailored for U.S. Businesses
Closely’s pricing and features are well-suited for U.S. small businesses. Its dedicated support and flexible tools make it a great fit for marketing agencies and consultants looking to enhance their outreach.
Up next, we’ll explore the platform’s strengths and weaknesses to help you decide if it’s the right fit for your business.
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Pros and Cons
Closely offers a mix of benefits and a few challenges for small businesses, as shown below:
| Pros | Cons |
|---|---|
| Affordable entry point: Starter plan starts at $49/month | Credit-based system: Requires careful management of credits |
| Wide feature range: Essential tools included across all plans | Limited phone credits: Fewer compared to email allowances |
| White-label options: Available in every plan | Significant price jumps: Starter to Growth increases by $78 |
| Unlimited email accounts: Supports multichannel outreach | Custom plan pricing: $350/month may be out of reach for very small teams |
| 24/7 support chat & customer success management | LinkedIn account limits: May hinder larger teams |
| AI personalization: Boosts response rates | Credit allocation trade-offs: Must choose between emails, phone lookups, or AI features |
The table above highlights the main points, but let’s break it down further.
One of Closely’s standout features is its all-in-one approach to lead generation. It combines data enrichment, LinkedIn automation, email outreach, and AI-driven personalization into one platform. For agencies, the white-label options are especially valuable, while integrated automation removes the hassle of juggling multiple subscriptions.
On the flip side, the credit-based system can be a bit restrictive. For instance, the 1,000 credits in the Starter plan can’t be used across all channels at once. Instead, they must be allocated to specific tasks, such as 250 emails, 50 phone lookups, or 500 AI personalizations. This setup requires thoughtful planning to make the most of the credits.
Pricing is another consideration. The jump from the Starter plan ($49) to the Growth plan ($127) represents a steep 159% increase, which could be a hurdle for small businesses operating on tight budgets. The Custom plan, priced at $350/month, might also feel out of reach for very small teams that need additional LinkedIn accounts.
That said, Closely shines with its robust analytics, CRM integrations, and dedicated support, all of which align well with the needs of small businesses. Its focus on LinkedIn automation also makes it a strong contender for businesses targeting B2B audiences.
Conclusion
Closely simplifies multichannel outreach and automates LinkedIn sales, making it a valuable tool for small businesses tackling lead generation challenges. With a 40% discount on annual billing, it offers an affordable way to tap into AI-driven lead generation.
The platform’s credit-based system allows for flexible and targeted campaigns across emails, phone lookups, and AI personalizations. However, this setup works best for businesses with well-defined outreach strategies rather than those aiming for high-volume campaigns across all channels.
For small businesses watching their budgets, the Starter plan provides core features at a reasonable price. As companies grow, they can explore higher-tier plans for more advanced capabilities, though it’s important to weigh the added costs against overall budget priorities.
Closely’s all-in-one design cuts down on the need for multiple subscriptions, helping businesses save money while streamlining operations. Additionally, the platform offers enterprise-level support – something rarely seen at this price point.
Small businesses that focus on LinkedIn-based B2B outreach, need white-label options, or want to consolidate lead generation tools should take a close look at Closely. It’s a smart choice for companies with a clear and focused outreach strategy.
FAQs
How can small businesses make the most of Closely’s credit-based system to enhance their outreach efforts?
Small businesses can get the most out of Closely’s credit-based system by using their credits wisely. These credits can be allocated for tasks like sending connection requests, direct messages, or follow-ups. By focusing on the most important campaigns and setting clear limits, businesses can manage their resources effectively while sticking to their budget.
Keeping an eye on credit usage and tweaking allocations based on how campaigns perform is key. This way, businesses can fine-tune their outreach, connect with more prospects, and hit their lead generation targets without wasting resources.
What are the main differences between the Growth and Essential plans, and how can a business determine which one suits their needs best?
The Growth plan and Essential plan are designed to meet different needs, primarily based on the number of LinkedIn accounts and monthly credits included.
- The Growth plan is priced at $127/month and supports up to 3 LinkedIn accounts with 3,000 monthly credits. This makes it a solid choice for smaller-scale outreach efforts or businesses just getting started.
- The Essential plan, costing $205/month, allows for 5 LinkedIn accounts and includes 5,000 monthly credits. It’s better suited for larger campaigns and teams with more extensive outreach requirements.
When deciding between the two, think about your lead generation goals, the size of your outreach efforts, and your budget. If your needs are modest, the Growth plan can be a practical option. However, for larger teams or campaigns requiring more resources, the Essential plan provides the additional capacity you might need.
How does Closely’s AI-powered personalization improve response rates for LinkedIn B2B outreach, and what are the key benefits for small businesses?
Closely uses AI-driven personalization to make outreach messages feel genuinely tailored, which can significantly improve response rates. By analyzing prospect data, the AI crafts messages that connect on a personal level, often resulting in up to a 35% increase in engagement.
For B2B outreach on LinkedIn, this approach offers some clear advantages. Users often see reply rates ranging from 15-25%, all while scaling personalized communication without sacrificing the human element. This means small businesses can form meaningful connections more quickly, attract more qualified leads, and simplify their sales efforts effectively.