If your LinkedIn posts aren’t getting views, you’re likely missing out on professional opportunities. Here’s the bottom line: LinkedIn’s algorithm prioritizes engaging, relevant, and well-timed content. To improve, you need to focus on:
- Timing: Post when your audience is active (e.g., 8–10 AM, 12–1 PM, or 5–6 PM).
- Audience Targeting: Tailor content to specific industries or roles.
- Algorithm Rules: Avoid overusing hashtags, external links, or generic posts.
- Content Quality: Share actionable advice or unique perspectives that resonate.
Key Fixes: Post at peak times, write for specific groups, use AI tools to refine your strategy, and add clear calls-to-action to spark meaningful conversations.
How to beat the LinkedIn algorithm in 2025
Why LinkedIn Posts Get No Views: 4 Main Problems
Understanding why your LinkedIn posts aren’t getting views can help you make adjustments that improve visibility. Here’s a closer look at the common issues.
Poor Post Timing
When you post matters just as much as what you post. Many professionals share content based on their own schedules rather than when their audience is most active. While LinkedIn is a global platform, your network likely follows activity patterns tied to regional work hours. Posting during off-peak times means you miss out on the early engagement that helps your post gain traction.
Missing Audience Targeting
Trying to appeal to everyone often means you connect with no one. Broad, generic content doesn’t resonate with LinkedIn users, who are more likely to engage with posts that address their specific roles, industries, or challenges. Crafting posts with tailored language and relevant examples makes your content feel more personal and impactful.
Ignoring LinkedIn’s Algorithm Rules
LinkedIn’s algorithm rewards posts that spark genuine interactions soon after they go live. Comments, replies, and meaningful conversations signal value, increasing your post’s reach. On the flip side, practices like adding too many hashtags, including external links, or focusing on heavy self-promotion can hurt visibility. Even worse, if your past posts have low engagement, LinkedIn may deprioritize your new content.
Generic or Irrelevant Content
Posts that lack originality or fail to offer a fresh perspective are easy to scroll past. Simply resharing common advice without adding your own insights or expertise makes your content blend into the background. To stand out, focus on sharing actionable advice or unique ideas that reflect your professional experience and address your audience’s needs.
How LinkedIn’s Algorithm Controls Visibility
LinkedIn’s algorithm plays a pivotal role in determining how far your posts travel across the platform. Understanding how it works can help you craft content that resonates and reaches more people.
Early Engagement Testing
When you publish a post, LinkedIn initially shares it with a small, curated audience. This group often includes people who have interacted with your content before or work in related industries. During this phase, the algorithm closely observes how quickly and thoughtfully people engage with your post – whether through comments, shares, or reactions.
Who engages matters just as much as how they engage. If influential professionals or well-connected users interact with your post, the algorithm may interpret this as a sign of quality, potentially boosting its visibility to a larger audience. This is just the first step in LinkedIn’s process of evaluating your content.
Relevance and Expertise Scoring
LinkedIn also assesses how well your content aligns with the professional interests of your audience. By analyzing the topics you discuss and the language you use, the algorithm categorizes your post and matches it to the right viewers. For instance, discussing industry-specific strategies or technical topics can help your content land in front of the right eyes.
Your posting history matters, too. If you consistently share meaningful insights in a particular field, you build a reputation as a trusted voice, which can increase the visibility of future posts. Additionally, when experienced professionals or industry leaders engage with your content, it further validates your expertise and helps expand your reach within similar networks. This brings us to the importance of interaction quality.
Interaction Quality Over Quantity
LinkedIn values meaningful engagement over sheer numbers. A few thoughtful, detailed comments that spark discussions carry more weight than many superficial reactions. Posts that inspire in-depth conversations signal to the algorithm that your content is engaging and worth promoting further.
Engaging with your audience by replying to comments can also make a difference. Active participation strengthens the sense of community around your post and can positively impact its reach.
Shares are another critical factor. When users add their own insights or perspectives while sharing your post, it amplifies your message and signals high-quality engagement to the algorithm.
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4 Ways to Fix LinkedIn Post Performance
Now that you’ve got a handle on how LinkedIn’s algorithm works, it’s time to put that knowledge to good use. These four strategies tackle the most common reasons posts underperform and can help you grow a more engaged professional network.
Find the Right Posting Times
Timing is everything when it comes to LinkedIn. The platform’s algorithm places a lot of weight on early engagement, especially within the first hour after you post. This means that posting when your audience is actively scrolling is critical.
To figure out the best times to post, check your profile analytics under the "Updates" tab. This section shows when your audience is most active. Generally, professionals tend to check LinkedIn during three key windows: 8:00–10:00 AM, 12:00–1:00 PM, and 5:00–6:00 PM, based on their local time zones.
Keep in mind that different industries have their own rhythms. For example, B2B software professionals are often most active on Tuesday through Thursday mornings, while sales professionals may stay engaged throughout the week, including evenings when they wrap up daily tasks. Use LinkedIn’s scheduling tool to plan your posts up to three months in advance, ensuring you hit those peak activity windows consistently.
Create Content for Specific Audiences
To boost visibility, focus on creating content that resonates with specific professional groups. LinkedIn’s algorithm values posts that spark meaningful engagement within relevant communities.
Start by defining your audience. Are you speaking to startup founders, HR leaders, or sales managers? Each group has unique challenges and uses different language. For instance, sales professionals might be interested in posts about meeting quotas or prospecting techniques, while marketing managers may prefer content on campaign performance or lead generation.
Go beyond job titles when defining your audience. Think about their daily frustrations, career goals, and preferred content formats. Use industry-specific terms and relatable scenarios. For example, instead of saying "improve your business processes", say "cut your sales cycle from 90 days to 45 days" if you’re targeting sales teams. This level of specificity not only helps your audience feel understood but also makes it easier for LinkedIn’s algorithm to categorize your content.
Stick to addressing one problem per post. A focused post on "reducing customer churn in SaaS companies" will perform far better than a broad one about "improving business metrics." This approach encourages more meaningful engagement, as readers can easily relate and share their experiences.
Use AI Tools for Better Content
AI tools can take a lot of the guesswork out of content creation. They analyze your post performance and provide recommendations on format, timing, and content tweaks to help you consistently create posts that resonate.
For example, platforms like Closely can identify patterns in your successful posts, such as optimal length, popular themes, or the types of questions that drive engagement. AI can also help tailor your content to different audience segments within a single post. If you’re writing about productivity tools, the AI might suggest including examples relevant to both individual contributors and team managers, making your content feel targeted yet inclusive.
AI tools can also pinpoint the best structure for your audience. Some professionals might respond better to story-driven posts that start with a personal anecdote, while others may prefer data-heavy content with clear statistics and actionable insights. By analyzing your engagement history, AI can guide you toward the formats that spark the most interaction.
Tracking performance over time also helps you identify top-performing topics, allowing you to build consistent content themes that align with your audience’s interests. Once you’ve fine-tuned your posts using AI insights, the final step is to encourage interaction with clear calls-to-action.
Add Clear Calls-to-Action
If you want your posts to spark conversations, you need to guide your audience with specific calls-to-action (CTAs). LinkedIn’s algorithm rewards posts that generate detailed discussions, so crafting your CTAs strategically can make all the difference.
Instead of vague questions like "What do you think?", ask something more specific, such as, "How do you handle objections when prospects say your solution is too expensive?" This invites readers to share real strategies and experiences, leading to richer discussions.
Polls are another effective tool. For example, a poll asking "What’s your biggest challenge in Q4 planning?" with options like "Budget constraints", "Resource allocation", "Market uncertainty", and "Team capacity" gives your audience an easy way to engage while providing you with valuable insights.
Encourage responses that add value for others. Use phrases like "Share your experience with…" or "Add your perspective on…" to prompt meaningful contributions. When readers leave detailed comments, it signals high-quality engagement to the algorithm and often sparks further conversations.
Finally, wrap up your posts with collaborative prompts to encourage networking. For example, phrases like "Tag a colleague who’s mastered this approach" or "Share this with your team if you found it helpful" can expand your post’s reach while fostering professional connections. These types of actions align perfectly with LinkedIn’s focus on professional networking, which the algorithm tends to favor.
Tools to Improve LinkedIn Sales and Outreach
Combine engaging LinkedIn posts with the right outreach tools to boost your sales efforts. One standout option is Closely, a platform designed to simplify and centralize LinkedIn and email outreach. By pairing these tools with a strong content strategy, you can streamline your outreach process and improve sales outcomes.
Closely‘s AI-Powered Multichannel Campaigns
Closely takes LinkedIn and email outreach to the next level with its AI-driven personalization capabilities. Its multichannel campaign feature allows you to automate and coordinate LinkedIn and email efforts within a single workflow. This setup is especially useful for B2B sales teams targeting influential decision-makers. Plus, the platform supports multiple email accounts, making it flexible for different team sizes. For example, the Starter plan, priced at $49 per month, includes one LinkedIn account and 1,000 monthly credits, making it a practical choice for solo entrepreneurs or smaller teams.
Campaign Analytics and Performance Tracking
Closely also offers detailed analytics to monitor the success of your campaigns. You can track metrics like connection acceptance rates, message responses, and email open rates, helping you fine-tune your strategy for better results. For larger teams, the Growth plan, starting at $127 per month, includes collaborative tools for tracking performance and managing team efforts effectively.
Unified Inbox for Replies
Managing responses across multiple channels can be a hassle, but Closely simplifies this with its unified inbox. This feature consolidates all replies into one interface, making it easier to manage conversations and stay on top of prospect interactions.
Key Steps to Improve LinkedIn Visibility
Want to make a bigger impact on LinkedIn? Focus on three essentials: timing, tailored content, and smart tools. These steps can help you connect with your target audience and boost your presence on the platform.
Optimize your timing. The key is posting when your audience is most active. For B2B professionals, the sweet spot is usually between 8:00 AM and 10:00 AM EST, Tuesday through Thursday. However, don’t rely solely on general trends – use engagement data to fine-tune your posting schedule for maximum impact.
Create content that speaks directly to your audience. Avoid generic posts that try to please everyone. Instead, focus on what matters most to your target audience. For example, if you’re aiming to reach marketing directors, discuss topics like budget allocation or campaign performance. If sales leaders are your focus, address challenges like pipeline management or team motivation. This kind of targeted content not only resonates more but also signals LinkedIn’s algorithm that your posts are relevant to specific professional groups. Plus, structuring your posts to encourage interaction can further improve their visibility.
Engagement is key to algorithm performance. LinkedIn prioritizes posts that spark meaningful interactions, especially within the first hour. To encourage this, craft posts that invite discussion – ask thoughtful questions or share insights on industry trends to get people talking.
To take your strategy further, consider using automation tools. Platforms like Closely can help you personalize content, streamline communication, and analyze performance in real time. These tools can make it easier to adapt and refine your approach, ensuring your LinkedIn strategy stays effective and relevant.
FAQs
What’s the best way to figure out when to post on LinkedIn for my audience?
Finding the best time to post on LinkedIn requires a mix of observation and experimentation. Begin by thinking about when your audience is likely scrolling through their feed. Commonly active times include early mornings (around 7 AM) or lunch hours when people take a break. To spot trends, aim to post regularly – about 4–5 times a week – so you can gather enough data to see what works.
Keep an eye on how your posts perform by tracking metrics like views and overall reach. Try posting at different times, analyze the results, and adjust your strategy based on when you see the highest engagement. Keep in mind that the ideal timing can vary depending on your industry and the habits of your audience.
How can I make sure my LinkedIn content reaches the right professional audience?
To make your LinkedIn content connect with the right audience, concentrate on these essential tactics:
- Include relevant hashtags: Stick to 2-3 hashtags that align with your post’s topic. This helps your content show up in searches and reach the right professional circles.
- Engage actively: Post questions that encourage thoughtful responses, and make it a point to reply to comments promptly. This keeps the conversation going and builds rapport.
- Share meaningful content: Focus on posting relatable stories, industry updates, and actionable tips that align with your audience’s interests. A mix of these keeps your followers engaged.
By prioritizing relevance, interaction, and substance, you can boost your visibility and strengthen relationships within your professional network.
How can AI tools improve my LinkedIn content strategy?
AI tools make crafting LinkedIn posts easier and more effective by leveraging data to understand what connects with your audience. These tools can recommend timely topics, create attention-grabbing headlines, and even fine-tune your posting schedule to increase your reach.
By customizing content to fit your industry and audience, AI tools simplify the process of producing posts that spark engagement. They not only save you time but also ensure your content feels relevant and resonates with your readers.