Thriving In The Lead Generation Services Race: The Unified Software Revolution

Lead generation has evolved rapidly in the last few years, and innumerable solutions have sprung up on the market. The methods of acquiring leads are different now than they were 5 years ago, and even a year ago. Staying on top of this leadgen-race means using every opportunity to increase efficiency and evolving with your prospects and the tech landscape as a whole.

This is precisely why unified software was developed: as a response to the accelerated growth and change in the industry, and a reliable tool for you and your team. All-in-one software is different from other leadgen solutions, and we’ll cover exactly what features make it the best candidate to power all your sales operations in 2024.

Why Unified Software?

Lead generation is a multi-step process. A well-rounded strategy includes:

  • Doing lead research
  • Prospecting on social media sites (e.g. LinkedIn) 
  • Building a social media presence
  • Regularly posting content 
  • Setting up outreach campaigns

… Just to name a few. For the most part, these different steps rely on different functionality, and thus they were commonly executed with the help of multiple platforms. 

This wasn’t as much of a hindrance before as it is now. But as leadgen gets more and more efficient, it’s becoming increasingly apparent that this approach is suboptimal, wasting time switching between platforms and organizing team coordination and communication. 

Unified software improves this aspect of previous leadgen tools and recognizes all the crucial and varied steps required to transform an audience into leads and customers. With all this complexity in mind, all leadgen operations are consolidated in one place, with no need to switch back and forth between platforms whose conflicting environments are not conducive to team collaboration and efficiency.

A never-seen-before productivity boost

With unified software, your team has all it needs all in one place. There are many benefits of opting for unified:

  • Increased efficiency 
  • Easy communication and collaboration 
  • Streamlined workflow
  • An overview of all campaigns statuses across different channels 
  • An overview of prospect statuses
  • Automating outreach
  • Reports done for you

All that and more can be achieved in just one platform, with your entire team on board.

Closely is your trusted partner in lead generation and business growth. Try out our unified software solution for unprecedented efficiency and a smooth-like-butter sales workflow.

Content creator at Closely. I write about marketing & B2B sales. Welcome to our LinkedIn Sales Hacking Universe ;)