1. “Everything you need to know about LinkedIn Limits if you want to generate more leads for your business in 2021”
2. “Are LinkedIn limits killing your prospecting game? Here’s everything your strategy is missing in 2021”
3. “How to hack LinkedIn’s weekly invite limits, commercial use search limits, and message limits to grow your business and get more clients”
The laws and rules around social media are changing every day, and for those of us who use LinkedIn for our marketing and client outreach, it’s more valuable than ever to stay up to date on the rules. This article will provide a deep dive into the different limits on LinkedIn, how they affect business owners and marketers in our search for clients, and, lastly, we’ll discuss hacks for getting past those pesky limits when possible.
To be specific, “LinkedIn limits” refers to the various limitations that LinkedIn puts in place for users to control the volume of messages, weekly invitations to connect, and LinkedIn searches. Whether your business relies on prospecting that you do on LinkedIn or you’re just searching for your next client, be sure to read through the hacks, tips, and bypasses for LinkedIn limits below.
Bypassing the LinkedIn Weekly Invite Limits
In March 2021, LinkedIn drastically lowered their invitation limit for all users by a whopping 85% compared to previous limitations. This has a huge impact on business owners and freelancers who use LinkedIn to connect with new prospects and clients.
Here are some tools you can use to bypass the weekly connection limit on LinkedIn.
An invaluable fact about LinkedIn’s connection request limit is that it only counts for connections with individuals whose email you do not have. If you use an email finder such as Closely or Zopto, you may be able to automatically find the email for that person, then when you connect on LinkedIn, it won’t count towards your limit. Usually, all you need to find in these emails are the person’s name and the company they work for. Fortunately, this information is on LinkedIn! It won’t work for everyone, but this is an extremely useful strategy for those who are looking to keep their prospecting output high without dishing out premium payments.
InMail and LinkedIn Premium
Another method of getting more invitations and bypassing the weekly limit on LinkedIn is simply by upgrading your LinkedIn account to gain more connections and the InMail feature, which is a way to communicate with other LinkedIn members without the need to invite them to connect. Remember, a strong email campaign can do a lot to help you avoid this, but just know that you’re going to get some valuable features if you do pay for the premium upgrade.
LinkedIn Search Limit
LinkedIn’s commercial use search limit is tricky to understand because LinkedIn doesn’t disclose the limit before they drastically cut off your ability to search for clients or prospects. This could be a big problem, but there are a few ways to hack this limit, too. All searches for job titles, with or without filters, as well as searching through the employees of a company add to LinkedIn’s search limit counter.
On the other hand, specific names in the search bar don’t count towards the limit, and neither does searching through your current connections.
Using Google Search
One popular method is to use Google to search LinkedIn instead of the LinkedIn search feature. In the Google search bar, you can just type in the desired job title, the company you’re looking for, and the word LinkedIn. You’ll get links to those search results, but, since you didn’t search it on LinkedIn, your search counter doesn’t increase. This one is a simple hack that is hard to fail with!
Hashtags and Social Engagement
This is the classic “organic engagement” method that is useful across virtually any social media platform. This method might not be quite as specific and targeted, but you will still find clients, prospects, and professionals who are interested in the subject you search up. The number one way to get started with this is to follow hashtags related to your field and engage with the social content and users that engage with that hashtag, too. Searching hashtags won’t increase the counter on your search limit.
LinkedIn Message Character Limit
Everything on LinkedIn has a character limit, and it can be helpful to understand those limits and how to work with them. We’ll only focus on the important ones here. Invitations to connect have a 299-character limit— Which means you have to be very succinct and clear in your message. Put the most important part of your message first and be direct, this limit can’t be worked around.
I recommend reading: Character Limit for LinkedIn Posts
Mail character limits are much higher, at 2,000 characters for the body and the subject line. This is one way you can bypass the low character limit for connection messages. Of course, LinkedIn works hard to promote their premium service and all of these limitations are the ways they do that.
Bypassing Message Limits with Group Member 1-on-1 Messages
This is a great bypass hack to squeeze out a few more messages to people you’re not connected to on LinkedIn. You can send up to 15 1-on-1 messages to LinkedIn members that you’re not connected to. This adds up, but you have to be wise about your messages. Be sure to only message prospects that you think are worthwhile, and always send a personalized and relevant introduction.
All in all, LinkedIn has changed and will continue to change its policies, as the company has every right to monetize their website as they see fit. That being said, you can always find ways to stay up to date and get an edge on your marketing— and it’s a great idea to do so. Bookmark this page and return to these tips next time you’re gathering prospects and reaching out via LinkedIn; you won’t regret it!