LinkedIn is undoubtedly the best social media network for marketing and advertising due to the millions of users.
The platform is beneficial for all, but it can do wonders for B2B companies. According to the stats, over 75% of social media generated B2B leads come only through LinkedIn.
Furthermore, LinkedIn advertising is much more affordable than other social media networks like Facebook and Instagram.
For this very reason, it’s important for all business owners to understand different marketing tactics and how they can use them to achieve their business goals.
Here, we will cover various LinkedIn strategies, best practices, and handy advertising hacks so that you can generate business leads.
Let’s take a look at these LinkedIn outreach strategies and best practices to boost your sales and marketing campaign:
LinkedIn Post Engagement
LinkedIn post engagement is a quick, cost-effective, and proven outreach marketing strategy. In this tactic, businesses retarget users who liked or commented on a particular post.
Looks simple, right?
This is a simple and effective tactic, but LinkedIn has started limiting your connection up to 100 per week. However, despite this limitation, the hack works as you will be reaching out to individuals who share similar interests or have something in common. For example, both of you follow and like the same post. Thus, these prospects will accept your connection request.
Keep in mind, it’s 2022, and LinkedIn’s connection request has become more important than ever before. But by following this hack, you can easily connect with new and like-minded people. With this outreach marketing tactic, you can get a high acceptance rate of up to a 70-80%.
Scraping LinkedIn Polls
Scraping LinkedIn polls is another tactic that you can use to design and build a successful marketing campaign.
The strategy is very much similar to the post-engagement market tactic. The only difference is that you will be using different polls instead of normal posts as a conversation starter.
Furthermore, people like to answer a poll, and engagements are much higher than the other post types. Thus, by answering their comments, you can reach out to more people this way.
Besides, users can also vote on your surveys and polls without connecting with you or your brand. So, this trick is an excellent way to attract new potential clients, and they will be more than happy to connect and communicate with you.
However, you should be creating these polls, or else you cannot scrape the list.
To scrape LinkedIn poll lists:
- Copy the URL.
- Visit any poll scraper website like Prospects labs. Go to the search option and click on the ‘New search.’
- Now paste the copied URL.
Scraping LinkedIn Events
Scraping LinkedIn events works well, and it is a laser-specific way to reach out to your desired audience on LinkedIn.
The good thing is that the process is quick, and within a couple of minutes, you can target up to 1,000 sales prospects without using LinkedIn filters or other hacks.
Here’s is how you can use this outreach strategy:
- First, find an appropriate event on LinkedIn which includes your audience.
- Now press the ‘Attend’ button to gain the list of other attendees.
- Here you can scrape the list by using any tool or event scrapping website.
You can approach the other attendees in two different ways:
- If you’re the event’s host, you can thank them for their participation and start a healthy relationship with them.
- However, if you’re among the attendees, share your experience with them and ask relevant questions from others.
Both these scenarios can be excellent icebreakers for you, and other participants will be more than glad to connect with you.
See this comprehensive guide to scrap LinkedIn events.
LinkedIn Targeting in 2022:
Due to the connection limit, LinkedIn targeting in 2022 has changed significantly.
The spray and pray strategies don’t work anymore, and every connection has become far more important than ever.
However, things are still in progress, but these points are pretty much clear:
The higher connection acceptance rate means that you can easily exceed the 100 connection limit.
To some extent, we can say, LinkedIn wants you to connect with people you know personally.
So, the connection acceptance rate should be your primary consideration during the outreach.
The strategies that are most effective and help you incredibly in achieving the high acceptance rates are given below:
- LinkedIn post engagement.
- Scraping LinkedIn polls.
- Scraping LinkedIn events.
Some other outreaching strategies that can be helpful to you during the process include:
- Event searches.
- Simple LinkedIn filtered searches.
- Sales Navigator searches.
- Recruiter searches.
- Hyper-personalized dynamic GIFs.
At the moment, there is no official news from LinkedIn about what triggers connection limits. Previously, many users were misusing LinkedIn to target more prospects through various outreach strategies. But that’s not the case these days.
Patently, even the better-performing campaigns get less fuse limits. In simple words, the more qualified and authentic your prospects are, the risks are less. And all this comes down to ‘quality,’ not ‘quantity.’
LinkedIn outreach campaigns that have authentic contacts will not encounter the new LinkedIn limit issues.
But how to improve the acceptance rate and targeting?
Continue reading as our next section answers the query:
Best LinkedIn Targeting Hacks to Boost Your Reach in 2022:
Hack #1: Create perfect customer profiles for LinkedIn via search groups:
Enhancing your connection acceptance rate matters in 2022, and this can help you overcome LinkedIn’s 100 connection per week limit.
When LinkedIn observes that people are engaging with your content and connecting with you, they will think that you are connecting with users who are known to you personally, and you’re not misusing the platform.
So, when outreaching, identify the people that are involved in the process. These users include:
Decision Makers – These prospects should be your topmost priority and include CEOs, CMOs, EVPs of various organizations and businesses.
Influencers – These are also involved in the decision-making and managers of daily business activities. For example, head of the department, head of sales, HR managers, and so on.
Advocates – These include all the individuals who have a voice, but they are not decision-makers and have no buying power. They are more of a “Yes Men.” This category includes account executives, marketing and sales managers, and more.
Then, you can prioritize and approach them as per your campaign.
The final results of this process will show you these things:
- A complete breakdown and details about who has access to your outreach campaigns.
- You can identify your qualified prospects as per your established criteria.
- You can easily categorize your LinkedIn outreach campaigns.
According to the experts, qualified leads have become much more important in 2022.
And the higher your qualification rate means you will have the high conversions to calls booked rate.
Hack #2 Find businesses and companies that align with your criteria:
The next hack is the simplest but serves the purpose very well.
The prospects that you are targeting must align with your matrix. Here you should consider your intent indicator, and it should be your priority.
Suppose you have extracted the list of software houses and companies from the US and Europe with all the relevant details.
You will find many intent indicators in the data, such as a new business objective or milestone, recent job changes, recent hiring, popular blog posts, and much more.
By analyzing these indicators, you can design and work out a fruitful marketing campaign.
For example, if a business is frequently hiring new employees, it means that it is scaling up or gained a new bunch of funding. The business has more money to spend in simple words, and it can be the best time for you to pitch your offerings.
After analyzing more intent indicators, you can figure out more targeting strategies according to your offer. If possible, try to get a bit personal when connecting with these prospects.
Hack #3: Use Booleans to find and filter a list of companies
You can also use Boolean filters as a targeting hack, and it works.
LinkedIn Boolean searches features:
Quoted searches – You can use it for an exact phrase match. When doing the search, enter your query in quotation marks.
NOT searches – These are used to eliminate a phrase from search results.
OR searches – These searches provide you the results with one or more items in a list.
AND searches – Show you all the items in a list.
Then, you can use these Boolean filters to get a more specific search result:
Hack #4: Use appropriate keywords and seniority levels:
This targeting hack includes a mix of exclusions and titles so that you can target the right and relevant people.
A simple example of this action is given below for your review:
- Geography: Asia, Europe, or United States.
- Relationship Level: 2nd and 3rd-degree connections.
- Company: You can obtain it from the Boolean filters as shown in the previous hack.
- Company staff strength: between 1-10, 11-50, 51-200
- Seniority level: CEO, Director, Manager, Owner, or Partner
- Excluded: Board, CTO, Finance, and Product
Hack #5: Polish your list for the campaign:
In the last step, you should verify your prospects and target only relevant prospects.
So, to ensure that your campaign stays relevant and as per the defined criteria, you need to follow these things:
Here would recommend you to again filter the sheet for exclusion keywords and delete the keywords or titles that are irrelevant to your campaign.
As it will be a final check, you must verify and recheck your list of contacts manually. Ensure that all contacts and other details are aligned with your campaign’s targeting criteria.
The process will be time-consuming, but it pays in the end, and you can gain a higher acceptance and response rate. You can also use dynamic personalization to go the extra mile.
Hack #6: Use qualification or disqualification tags after receiving a response from prospects:
As a final hack (optional), you can use qualified or disqualified custom tags.
The point here is that after getting a response from your prospects, you can review their LinkedIn profile to determine whether they meet your campaign’s targeting criteria, and then you can use the appropriate custom tag.
This will save to from reaching out to irrelevant prospects and those who don’t fall within your target market.
Once again, you should only be targeting the relevant and ideal customers or people who are adequate as per your search groups (see the first hack).
And by qualifying or disqualifying all the prospects, you can only proceed with relevant prospects.
In general, this is the best sales practice that ensures you are working as per the 2022 LinkedIn changes.
And finally, that’s a wrap for now!
Hope this guide answers all your queries about LinkedIn sniper targeting. Despite the 2022 LinkedIn changes, you can comfortably avoid the 100 connection per week limit just by following these strategies and design an effective marketing campaign.
Remember that no other social media platform offers sniper targeted like LinkedIn, and by following this guide, you can reach out to specific and relevant people quite easily.
So are you ready to implement what we have discussed in this read? All these LinkedIn sniper targeting strategies have the ability to take your LinkedIn outreach to another level.