The average sales and marketing teams send out hundreds and hundreds of emails as part of their daily workflow — it’s arguably the most common communication method with your prospects, after all. Emails are very powerful, but often the emails we send are generic and don’t unravel their full potential. They tend to be formulaic, subconsciously telling prospects that the email is of “lower value” or lower importance since it’s just like all the others. Today, we’ll help you craft an email that stands out and doesn’t feel like a repetitive formula with five unique components you can try implementing.
1. A Relevant Greeting
Along with the subject line, your opening line is the first thing your prospects see upon opening your email. Everyone knows the importance of subject lines; naturally, they should be attention-grabbing and compelling.
You should apply similar principles to your opening lines, as they are often overlooked in their power to entice your audience and convince them to keep reading your email.
Instead of starting with a generic “hello” or “hope you are doing well,” try beginning your email with a relevant hook that pertains to your product or the issue you’re trying to solve for the customer. This immediately captures attention and sets the context.
Examples:
⁃ “Are you struggling to keep your team aligned on projects and deadlines?”
⁃ “Ready to transform your website traffic into loyal customers?”
⁃ “Is managing customer relationships becoming overwhelming for your sales team?”
2. A Tempting Question
A question can spark your reader’s attention because it feels like you’re directly addressing them. The “tempting questions” should often be something you know your audience would agree with, implicitly showing the result your product or service will bring to your prospects.
Examples:
– “Interested in doubling your MRR with just a few simple fixes?”
– “Would you like to see a 20% increase in your email open rates within a month?”
– “How would an automated system that saves 10 hours a week on client follow-ups sound to you?”
3. Address Pain Points
While addressing pain points is common practice, the key here is to specify pain points relevant to your prospect’s industry or even specific to their company. The more personalization, the better, showing that you have researched their company and came prepared.
Example phrases:
– “We noticed your team has been struggling with project deadlines. Our tool can streamline your workflow and improve on-time delivery rates.”
– “Your current conversion rates might be lower than industry standards. Our tailored marketing strategies can significantly boost those numbers.”
– “Managing customer data across different platforms can be chaotic. Our CRM centralizes all your data, making it easily accessible and manageable.”
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4. What You Bring to the Table
It’s highly likely that your prospect is unaware of your product, and even if they are, it doesn’t mean its value is absolutely clear to them. You shouldn’t assume your readers are aware of the benefits or their idea of those benefits isn’t a bit vague and intangible.
Be upfront and direct about what you can accomplish for your customers. Clearly defining the results helps visualize the end result, and your product or service will become more concrete and real to prospective customers.
This forms a direct connection like: “Use product A — get result B”
The important thing here is not to sound like you’re selling. Make it sound like the prospect is missing out if they’re not using your solution. State the value your business provides and how the prospect benefits from it, subtly emphasizing the benefits without being overtly sales-oriented.
Example phrases:
– “Our productivity suite has helped companies like yours save up to 30% of time spent on administrative tasks.”
– “With our marketing services, you gain access to exclusive strategies that have increased conversion rates by up to 50% for our clients.”
– “Our CRM system not only organizes your customer data but also provides actionable insights, leading to improved customer satisfaction and loyalty.”
It’s even better if you can “sneak in” a limited time offer or a discount, presenting your prospects with a great deal that also brings value they can’t turn down.
5. Names in the Industry
Mentioning influential names in your prospect’s industry, especially if you have worked with them, can elevate your business from the depths of obscurity to a more personal level for your prospect. Highlight how you’ve helped other industry players succeed and that you can do the same for them.
Example phrases:
– “We’ve had the pleasure of working with top brands like XYZ Corp, helping them streamline their project management processes.”
– “Our marketing solutions have been trusted by industry leaders such as ABC Inc., resulting in significant growth in their online engagement.”
– “Leading companies in your field, like DEF Ltd., have leveraged our CRM to enhance their customer relationship management.”
Conclusion
Engaging emails are essential in the digital era as they serve to differentiate one from the rest and create meaningful connections with prospects. If you can go beyond the usual templates and get creative through putting in special thoughts, your business is significantly more likely to be noticed, attract attention, convey your value efficiently and facilitate strong relationships. This kind of relationship building results in high engagement levels, which in turn leads to better business outcomes.
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