LinkedIn is a big spot for B2B folks, but you can’t just guess to make smart moves. To know if you’re doing well, follow leads, and get better returns, you need tools that do more than what LinkedIn alone shows. Look at these 8 tools that make your LinkedIn plans better:
- Closely: AI helps with messages and tracking leads. Starts at $49/month.
- LinkedIn Stats: Built-in tools for checking your posts, ads, and who’s watching.
- Sprout Social: One place for LinkedIn and other social sites.
- LinkedIn Ads Analytics: Keeps tabs on how ads do and how they turn into results.
- Sales Navigator Reports: All about finding leads and keeping track of sales.
- Campaign Boss: Checks how ads do with up-to-date info and A/B tests.
- Oktopost: Checks how well content does and works with CRMs.
- Shield Analytics: Easy way to watch how much people interact and how posts do.
Quick Tip: Pick a tool that fits what you need – be it tracking leads, working with CRMs, or looking at campaigns. Try some to see which works best for your team and money.
Linkedin Analytics DEEP DIVE (tutorial for beginners!)
What to Look for in a LinkedIn Analytics Tool
Picking the right LinkedIn analytics tool can turn guessing into useful actions, letting you make the most of your money spent. Here’s what to think about when picking the best one for your needs.
Full Campaign Tracking is a key thing. Your tool should track more than just likes and shares – it must watch lead creation, how many turn into customers, and the full journey of a customer. The top tools show how your posts pull in people at many points, show what gets them to move through your sales path.
AI-Powered Personalization lifts your analytics higher. Today’s business buyers want experiences made just for them, and your tool should use smart tech to check prospect actions. Look for parts that give advice on custom message plans, find the best times, and suggest posts made for certain fields or job types. This custom touch can raise your LinkedIn returns a lot.
Connecting Many Channels is key to see your marketing impact fully. Your analytics tool should link LinkedIn info with other channels like email and site data. This lets you see how LinkedIn fits in your big marketing plan and helps the whole campaign do well.
CRM Links are also vital. Make sure the tool works well with known CRM programs like Salesforce, HubSpot, or Pipedrive. This link helps you track LinkedIn-made leads all through the selling steps, giving you true ROI numbers and helps you make wise choices.
Live Reports and Dashboards keep your team on their toes. Go for tools that give fresh data and clear dashboards. This helps you see trends fast, find the best posts, and change things right away without waiting for old reports.
U.S. Rules and Data Safety must not be missed. For American firms, it’s key that your analytics tool follows U.S. privacy laws and has strong safety steps. This covers safe data keeping, right user checks, and clear data keeping rules.
Sorting and Checking Your Audience helps you focus on your best prospects. Look for tools that sort your people by things like company size, field, job title, and place. The best tools find your most valuable groups and give tips on reaching similar people well.
Checking Performance gives you a clear view of your results. A good tool will show how your LinkedIn does against others in your field. This helps you make real goals and find spots that need work.
Easy-to-Use Tools are key to use any tool well. If the platform is too hard to use, even the best parts won’t help much. Pick a tool that is simple and clear that your team can use it without much training.
Clear Pricing matters for planning your budget. Look for tools that show their costs in USD, whether they charge each month or each year. Stay away from those with hidden costs, and go for those with clear price levels that grow as you need more.
At last, look at how well the tool spots top future clients. A good platform helps you find LinkedIn links that may turn into buyers by checking how they act, who they work for, and other signs. This info can make your ROI better.
A solid LinkedIn stats tool does more than just see data – it changes your plan by showing which posts, times, and ways to reach out work best. With this in mind, you can start to check out the best tools for this job.
1. Closely
Closely is a top pick for LinkedIn checks, using smart AI mix and deep tracking to lift your contact game. Here’s what its key parts do to get you good results.
At its core, Closely has AI-led message making. This tool digs into who you want to reach and the plan of your game to make right-on messages for LinkedIn and email, making sure talks feel right and pull you in.
The tracking board gives a full look at your game plan. You can see important tallies like how many open your messages, write back, accept a link, and how well the full game is going. This deep look helps those selling zero in on what does good and tweak their plays to do better.
Users say the results are clear: they see a 35% jump in replies and save 10 hours per person each week on slow work. Plus, this tool helps up a 45% rise in next move chances [1].
Costs begin at $49 each month for one LinkedIn page and can go up to $350 monthly for 10, with plays to fit your needs. Closely works well with CRMs like Salesforce, HubSpot, and Pipedrive, making sure your lead flow from LinkedIn to deal close is smooth and keeps track of lead scores well.
Antonio D., Digital Strategist & Coach, shares, "Closely is a powerful tool for anyone looking to enhance their sales engagement. The platform is user-friendly and easy to navigate, making it accessible even for those who are not tech-savvy." [1]
A useful tool is the unified inbox. It brings together replies from LinkedIn and email drives into one place. This makes managing talks easier and helps keep follow-ups fast and steady. By mixing auto features with real human care, Closely keeps things real while using data to boost LinkedIn outreach wins.
2. LinkedIn Stats
LinkedIn’s own stat tool is key for checking how your page does, who looks at your stuff, and how your viewers act. It gives a strong base for those who want to look more into data with deeper stat tools.
The site sorts its stats into a few main parts to help you see how your stuff and ads do:
- Page Stats: This part shows how people deal with your company page. It keeps track of new followers, who visits, and how your posts do. You can see which posts work best and find out when people look at them most.
- Ad Manager: For ad runs, this tool follows key numbers like clicks, views, and sign-ups. You can set it to watch certain goals, such as getting more leads, making your brand known, or getting more website visits.
- Post Stats: This part gives info on views, clicks, likes, comments, and shares, helping you to better your post plans.
- Follower Stats: By splitting your viewers by job, field, and place, this tool helps you make posts that speak more to them while watching how your followers change.
Some cool numbers are that 23.1% of LinkedIn folks really talk to posts, and LinkedIn ads often have a 0.61% sign-up rate [2].
Other stat parts include:
- Lead Form Stats: This follows how many finish forms, the cost for each new lead, and how good the leads are, giving you good info to get better at turning viewers into leads.
- Visitor Stats: Know where your clicks come from, how many people see your page, and the types of people who visit to help you aim better.
- Rival Stats: This lets you check follower changes and top posts from rivals. For instance, data says 81% of big firms and 62% of small firms post every week [2], giving you a mark to match your post times and how you pull people in.
3. Sprout Social
Sprout Social puts together social media handling with info on one site, making it easy for B2B folks to keep an eye on LinkedIn as well as other networks. Its main board shines, showing all your LinkedIn info in one spot – no need to switch sites.
For LinkedIn info, Sprout Social looks at two main parts: seeing how users interact and knowing your viewers. The first part points out which posts get most likes, talks, and shares, and also spots when your people are most there. The second part digs into details about your followers – like their work roles, fields, and company sizes – helping you to aim your plans better.
The site also has easy CRM joining, tying tools like Salesforce and HubSpot right to your info. This link lets your sales team know which potential buyers have looked at your LinkedIn stuff before they reach out, making follow-ups smarter and more knowing.
Sprout Social goes past simple info. It tracks campaign success and shows how LinkedIn helps your full marketing work. You can spot which LinkedIn moves lead to real business wins and make your own boards to keep an eye on the key points most vital to your team.
Another top thing is its tools to check on others. These let you see what other firms in your area are doing on LinkedIn. You can see how much others post, their talk rates, and how their stuff works, giving you a better idea of where you stand.
Sprout Social fits well for big B2B teams that need tools to work together. It lets teams share info, add notes inside, and plan time with shared dates and steps to say okay to plans.
One thing to think on: Sprout Social has LinkedIn info as part of a bigger set of tools for managing social media. This means you’ll pay for features across many sites, even if LinkedIn is what you care about most.
4. LinkedIn Ads Analytics
LinkedIn Ads Analytics is a ready-to-use board made to aid B2B marketers watch and judge how their paid ads work. If you are running paid posts, message ads, or changing ads, this board shows key numbers like click rates and cost per action, which give you a firm base to see if your ad is doing well.
The platform looks closely at how ads work, sorting data by each ad type. You can find out which groups of people care most and figure out the best way to use your money. Its info on people feature is great too, giving you tips about people based on job roles, business sizes, and work types. These facts help you to better target your ads.
One top thing here is tracking ad results. By adding the LinkedIn tag to your site, you can track which ads cause key moves – like getting a paper or asking for a demo. This lets you see a buyer’s full path, from the first look to the final buy.
The tool also gives new data fast, letting you change your offers and cash use fast to do better.
Another plus is it works well with other LinkedIn tools, helping sales and marketing work as one. Info from your ads can set up later steps, making your reach out more on point and on time.
To keep everyone updated, LinkedIn Ads Analytics has auto reports. You can set up weekly or monthly reports to watch big things like cost per lead, returns, and how many new people you get without much work.
Since this board comes with any LinkedIn ad account, it’s a good way to keep an eye on and lift your paid ads at no extra cost.
sbb-itb-8725941
5. Sales Navigator Reports
Sales Navigator Reports is a top tool inside LinkedIn Sales Navigator that aids B2B groups in seeing and upping their search for new buyers. It has an analysis board that lets users see all sales moves and look at how well their efforts are doing at a glance.
This tool fits right in with top CRMs, giving all in the team a look into sale moves. And, it sends news right away when buyers show interest, letting groups act fast and well.
By always using this tool, groups can make their reach out plans better and build a more doing-well sales line.
Next up, dig into Campaign Manager to get more from your LinkedIn report tools.
6. Campaign Boss
Campaign Boss is where LinkedIn’s ads are run. It helps you see how well your paid ads work. It checks key numbers like how many see your ads and how many act on them, helping you find which ads work best for your business. It also gives you info on who sees your ads and lets you change things as needed, giving you more power.
This tool shows live data on clicks, cost per click, and how much people interact with your ads. It also sorts results by age, job, company size, and type of work. This info helps you see patterns and tweak your ad aiming fast.
Another big plus is how it tracks conversions, linking your ads to real results. By using tracking pixels, you can watch actions like site visits, filled forms, and sales from your ads. Campaign Boss also works out your ad spend return, showing you which ads bring the most value.
The tool’s A/B testing feature goes deeper. You can test different ad styles – different words, pictures, action calls, and target groups – all at once. This finds what clicks best with your audience.
Campaign Boss also works well with your sales team. By linking it to your CRM system, you can follow leads from the first click to the final sale, showing you the whole customer path.
To smart up ad handling, the platform has an auto-bid feature driven by machine learning. You set goals like a cost per lead or return on ad spend, and the system changes bids all day to hit those goals well.
7. Oktopost
Oktopost is a B2B platform made to push money-making results, not just surface clicks and likes. It shines a light on how your LinkedIn work helps your money grow.
With its content tracking, Oktopost gives deep looks into your LinkedIn work. You can spot which posts get the most leads, see how different types of posts do, and check how free posts stack up against paid ones. The tool tracks from a LinkedIn post to a sure lead – giving you a clear view of what content really helps your business.
Oktopost’s CRM merging stands out too. It links well with tools like Salesforce, HubSpot, and Marketo, tying money made to certain LinkedIn posts and moves. This merging lets you track a lead from their first click on your LinkedIn stuff to buying, showing you clearly how your social media efforts pay off.
The platform’s lead tracking goes further by linking sign-ups to their start point. When someone clicks your LinkedIn content and fills a form on your site, Oktopost spots the first post. This info helps you know which LinkedIn content works best, letting you tweak your moves for more wins. Oktopost also makes it easy for teams to work together and gives top-level views to keep efforts in line.
Oktopost also has tools to smooth out teamwork. Teams can set posts, watch likes, and use approval steps to keep your brand solid, even as your LinkedIn marketing grows.
Lastly, the platform’s reporting tools give clear data on lead making, sales help, and money tracking. You can make custom reports to show how your LinkedIn efforts meet your business goals. Plus, you can check how well different audience groups, content types, and posting times do, helping you polish and boost your LinkedIn plan.
8. Shield Analytics
Shield Analytics ends our top list of LinkedIn check tools. This tool puts a spot on how well your stuff is doing by giving you a clear board with main counts like post views, likes, talks, and total in touch rates. These points help you see trends and get which posts work with your crowd. It’s a fast, look way to grab the info you need to tweak your LinkedIn plan.
Known for its clear make, Shield Analytics suits pros who track real LinkedIn acts. It may lack heavy ad control or CRM links, but its look notes and old act info make it a top pick to watch real acts. Plus, it makes plan shifts easy by giving clear, do-now tips.
With its simple way, Shield Analytics helps you watch your LinkedIn work and make fast changes to get better results.
How to Pick LinkedIn Analytics Tools
Choosing the right LinkedIn analytics tool asks you to weigh your choices against what your business needs most. Keep key features in mind, a good plan to check your options will help you find the tool that fits your B2B marketing aims. Let’s look at the main things to think about when picking tools.
Start with the core features. What does your team need most – good lead scoring, easy campaign control, or group sorting? Name the features that push your plan and check how well each tool fits these needs. A tool’s range and how it bends should meet your special needs.
Next, check the pricing setup. Look past the monthly fee, think about hidden costs like system limits and extra fees. Be sure the tool’s cost works with how much you plan to use it and grow.
How it works with other systems is key too. A tool that links well with your CRM and marketing systems can cut lots of manual work. Some tools have great connection options, while others may have just basic ones, which might limit how much you can do and speed.
For U.S.-based businesses, following rules and keeping data safe is a must. See if the tool follows important laws and handles data right. This means knowing where your data lives, how it’s handled, and how it is kept safe.
| What You Need to Look At | What You Should Ask | How Important It Is |
|---|---|---|
| Does It Fit the Plan | Does it measure the big things you care about? | Much |
| Can It Get Bigger | Will it grow with your crew and how much you do? | Much |
| Ease of Use | How fast can your folks get good at it? | So-So |
| Help Given | What kind of help and tech support can you get? | So-So |
| Worth the Money | Do the smart tips and easy work make up for the cost? | Much |
Don’t miss ease of use and how fast you can learn it. A tool with lots of features won’t help if your team can’t use it well. Look for platforms with easy designs, clear start steps, and easy-to-get training to make sure everyone can adopt it smoothly.
Right and new data is key for strong outreach. Top tools keep their databases new and check data often. Old or wrong data can mess up your plans, so choose tools that give good data.
Next, think about how to show and tell data. How easy is it to show data in a way that people can use? Some tools have simple graphs, while others let you make custom boards and give you more ways to share info.
If you can, try a side-by-side trial. Test 2–3 of the best tools using the same campaign or data set. Doing it by hand lets you see real differences like how fast it works, how easy it is to use, and how good the support is – things you can’t get from just reading the specs.
A careful choice process will help you pick a LinkedIn data tool that really helps and hits your marketing targets.
In Short
Choosing the right LinkedIn tool can really help your B2B marketing. Each of the eight tools we talked about has its own special thing – from built-in insights on LinkedIn to cool automation that boosts your searching.
It’s key to pick a tool that fits your goals and money limits. If you’re new, the basic LinkedIn analytics may be enough to start. But if you want to grow big with smart, AI-driven touch and many ways to reach out, a tool like Closely could work well. It starts at $49 a month and helps with things like better data and keeping up with contacts well.
When picking, look at main parts like tracking campaigns, fitting with your CRM, and rating leads. Try a few tools at the same time with real data to see which one works best in ease, right info, and help. The priciest tool isn’t always the top pick – it’s more about finding one that works smooth with your flow and hits your exact needs.
The LinkedIn tools are always getting better, with new stuff popping up often. No matter which tool you pick, make sure it can grow and change as your business does and as B2B trends shift. The right tool can make your targets clearer, up your game, and bring in more right leads.
FAQs
What do B2B marketers need in a LinkedIn stats tool?
When picking a LinkedIn stats tool for B2B marketing, look for key parts that meet your needs. These may be watching how many people interact, studying who your viewers are, and checking how well ads are doing. The best tool should give clear views that help you fix your plans and up your ROI.
Also, think on if the tool is easy to use, if it can grow with your work, and if it fits with your now marketing tools. Don’t miss your money – be sure the tool gives what you need without costing too much.
How can LinkedIn analytics help with CRM tools like Salesforce or HubSpot?
LinkedIn analytics can team up with CRM tools like Salesforce and HubSpot. They make it easy to share data and better manage leads. By syncing up LinkedIn activity data, these links help you watch over engagement, see how campaigns do, and handle outreach – all in your CRM.
For example, some tools let sales teams see LinkedIn facts right next to customer details. This extra info makes profiles richer and sharpens how targets are picked. Also, by cutting back on the need to enter data by hand and showing a clearer picture of customer talks, these links boost how much you can do and help sharpen campaign results and sales plans.
Why do we need AI to make LinkedIn tools work well, and how does it make B2B marketing better?
AI helps make LinkedIn tools fit each user better. It lets marketers create things that speak to users one by one. When things matter more to users, they are more into it. This helps not just to keep users but also to turn them into real customers.
AI lets marketers aim ads better, read data more clearly, and share fit-for-you, lively stuff. These things help make plans work better, make smarter choices, and hit goals – all while saving time and effort.