White-label apps can transform how agencies operate, letting you offer top-tier tools under your brand without building software from scratch. GoHighLevel provides 15 standout apps designed to help agencies scale, streamline processes, and deliver better results for clients. From CRM systems to automation tools, these apps simplify client management and enable faster service delivery.
Key Tools You Need:
- Closely: AI-powered LinkedIn and email outreach for lead generation.
- HighLevel CRM: Centralized client management with automation.
- White Label Mobile App: Branded mobile access for clients.
- Workflow Automation Builder: Automates repetitive tasks and client follow-ups.
- Multichannel Campaign Manager: Combines email, SMS, and social media outreach.
- Snapshot Cloning: Reuse proven templates for faster onboarding.
- AI Lead Scoring: Prioritizes high-quality leads for better conversions.
- Appointment Scheduling Suite: Simplifies booking with automated reminders.
- Reputation Management Platform: Tracks and improves online reviews.
- Membership and Course Platform: Create and host client training programs.
- HIPAA Compliance Add-on: Securely manage healthcare data.
- Webchat Widget: Real-time website chat for lead capture.
- Payments and Invoicing System: Streamlined billing and payment processing.
- Analytics Suite: Tracks campaign performance and ROI.
- API Integration: Connects GoHighLevel with your existing tools.
These apps are customizable, allowing agencies to apply their branding – logos, colors, and domains – across all tools. Start with a few core apps like CRM, automation, and lead generation, then expand based on client needs. This strategy ensures smooth integration and scalable growth.
How to White Label GoHighLevel and Resell It
What is GoHighLevel White Label
GoHighLevel’s white-label program allows agencies to customize the platform with their own branding – logo, colors, and even a custom domain. This setup streamlines the onboarding process, cutting client setup time from days to just minutes. It’s part of a larger suite of tools designed to help agencies scale and expand their services efficiently.
1. Closely
Closely is an AI-powered sales automation platform designed to thrive within the GoHighLevel ecosystem. This multichannel outreach tool reshapes lead generation and client acquisition by automating LinkedIn and email outreach with AI-driven personalization.
Features That Drive Agency Growth
Closely’s AI personalization creates tailored messages, while its data enrichment feature ensures contact details are accurate, helping agencies target key decision-makers effectively. The platform allows agencies to connect unlimited email accounts and manage multiple LinkedIn profiles from one centralized dashboard, simplifying campaign management.
With a lead scoring system, Closely prioritizes prospects based on their engagement and likelihood to convert, enabling agencies to focus on the most promising leads. Plus, the unified inbox consolidates all replies from LinkedIn and email, making follow-ups faster and more efficient.
These features pave the way for seamless rebranding, which is further enhanced by its white-label customization options.
White-Label Customization
Closely provides full white-label customization at no extra cost. Agencies can rebrand the platform with their own logos and visual elements, offering a polished and consistent experience for their clients.
This customization not only boosts brand recognition but also enhances operational efficiency, making it a valuable tool for agencies looking to strengthen their identity.
How Agencies Can Use Closely
Closely’s features are versatile enough to address a variety of agency needs:
- B2B lead generation agencies use LinkedIn automation to scale outreach across industries, with the ability to manage up to 10 LinkedIn accounts on select plans.
- Marketing agencies take advantage of multichannel campaigns, combining LinkedIn and email sequences to nurture leads effectively. Webhook integrations ensure smooth data sharing with client management systems in the GoHighLevel ecosystem.
- Sales consulting firms rely on Closely’s analytics to track metrics like open rates, response rates, and conversions. These insights help demonstrate ROI and refine strategies based on concrete data.
Scalability and Client-Focused Features
Closely’s credit-based pricing model makes it easy to scale outreach efforts, accommodating agencies with clients of all sizes. Its flexibility ensures it works for agencies managing diverse client portfolios.
The platform also provides 24/7 support with dedicated success managers to resolve technical issues quickly, ensuring campaigns run smoothly. Team management tools allow agencies to assign LinkedIn accounts and email campaigns to specific team members, promoting collaboration and streamlined oversight as the agency grows.
2. HighLevel CRM
HighLevel CRM is the core tool within the GoHighLevel white-label suite, designed to help agencies manage multiple clients with ease. This platform simplifies tracking prospects, nurturing leads, and delivering measurable results for clients.
Features That Drive Agency Success
HighLevel CRM automates contact management by capturing leads from various sources, including websites, social media, and landing pages. Its smart tagging system organizes contacts based on behavior, engagement, and source, making it easier to create targeted campaigns.
Pipeline management is made simple with customizable sales stages that agencies can adapt to fit each client’s sales process. A visual pipeline view shows exactly where each prospect is in the journey, while automated follow-ups ensure no lead is overlooked. Trigger-based actions move contacts through the pipeline automatically.
The platform’s communication hub keeps all client interactions – email, SMS, voicemail, and social media – in one place. This unified timeline gives teams a clear view of each prospect’s journey, making handoffs seamless and ensuring everyone stays informed.
White-Label Customization
HighLevel CRM provides full white-label options, allowing agencies to brand the platform as their own. Agencies can customize the interface with their logos, colors, and domain names, creating a consistent brand experience for their clients.
With the custom domain feature, agencies can host the CRM under their own URL, further enhancing their brand’s credibility.
How Agencies Use It
Digital marketing agencies rely on the CRM’s attribution tracking to pinpoint which campaigns generate the most valuable leads. By tracking every touchpoint from first contact to conversion, the platform delivers detailed ROI reports that help justify marketing budgets.
Real estate agencies use automated nurturing to stay connected with prospects during long sales cycles. The CRM also integrates with appointment scheduling tools for property showings and sends automated property alerts to keep buyers engaged.
Service-based agencies benefit from tools that track onboarding, service milestones, and renewal dates. The built-in task management system ensures projects stay on schedule and communication remains professional.
These examples show how the CRM addresses the unique needs of different agencies, offering a scalable solution for growth.
Built for Growth and Collaboration
HighLevel CRM is designed to grow alongside agencies, offering unlimited contact storage and flexible user permissions. Teams can be expanded with specific access levels to protect client data while fostering collaboration.
Client reporting tools generate automated monthly summaries that include lead generation metrics, conversion rates, and campaign performance. These reports help agencies showcase their impact and build long-term client relationships by presenting clear, actionable data.
The platform’s API connectivity enables seamless integration with existing tools and allows agencies to create custom workflows tailored to their operations. This adaptability ensures the CRM works with the agency’s processes rather than requiring changes to fit the tool.
3. HighLevel White Label Mobile App
The HighLevel White Label Mobile App brings your agency’s brand directly to mobile devices, making it easier for clients to stay connected and manage their marketing efforts on the go. By offering a fully branded mobile experience, it ensures your agency’s identity remains front and center while giving clients access to essential tools wherever they are.
Customization and Branding
This app allows you to tailor its appearance to match your agency’s branding. From logos to color schemes, you can ensure the mobile app aligns perfectly with the look and feel of your agency, creating a cohesive experience across all platforms.
Mobile Marketing Management
With this app, agencies can deliver key marketing tools right to their clients’ fingertips. Whether it’s managing campaigns or accessing crucial client data, the mobile app provides the same functionality as the desktop version, but in a portable format. It ensures your clients can handle leads and CRM tasks without being tied to their desks. Plus, it scales effortlessly with your agency, offering a smooth mobile experience that keeps your brand intact.
4. Workflow Automation Builder
The Workflow Automation Builder takes agency operations to the next level by simplifying repetitive tasks and creating multi-step sequences. It reduces manual effort while ensuring a smooth and consistent experience for your clients.
Key Features That Drive Agency Efficiency
The tool features a visual drag-and-drop interface, making it easy to design multi-step workflows triggered by client actions, time delays, or updates in CRM data.
For example, lead nurturing sequences can automate email campaigns tailored to prospect behavior. If a lead downloads a resource, the system can instantly tag them, assign follow-up tasks to your sales team, and schedule personalized outreach. This ensures no lead slips through the cracks while maintaining a personal touch at scale.
The builder also supports internal agency processes by automating workflows like task assignments, client onboarding, and reporting schedules. When a new client comes on board, the system can automatically create project folders, assign team members, send welcome emails, and schedule initial strategy calls – saving your team time and effort.
Real-World Applications for Agencies
Here’s how agencies can put this tool to work:
- E-commerce workflows: Automate abandoned cart recovery emails tailored to the specific products left behind. The system can adjust the tone and offers based on cart value and customer history, boosting recovery rates without manual follow-up.
- Service-based businesses: Streamline appointment bookings with automated confirmation emails, reminders, and post-appointment follow-ups. Missed appointments? The system can automatically reschedule, send preparation materials, and request feedback after the service.
Scalable Solutions and Client Benefits
As your agency grows, the Workflow Automation Builder scales effortlessly, managing thousands of workflows at once. With conditional logic, workflows adapt dynamically to client responses, demographics, or engagement, eliminating the need to create separate automations for every scenario.
For clients, the benefits are clear: faster responses and consistent communication. Automated acknowledgment emails are sent within minutes of form submissions, while nurture sequences keep the conversation going – even when your team is busy. This reliability not only builds trust but also sets your agency apart from competitors still relying on manual processes.
Additionally, the system offers detailed analytics for every workflow, tracking completion rates, drop-offs, and conversions. These insights help you fine-tune your processes and demonstrate measurable ROI to clients, showing how automation improves lead conversion and customer retention. And because it integrates seamlessly with the GoHighLevel suite, it becomes an essential part of your agency’s toolkit, boosting overall performance.
5. Multichannel Campaign Manager
The Multichannel Campaign Manager simplifies client marketing by bringing email, SMS, social media, and personal communication channels into one streamlined system. By consolidating multiple tools, it ensures consistent messaging across all platforms. Here’s a closer look at what it offers.
Key Features That Drive Agency Efficiency
This platform combines CRM, email, SMS, landing pages, and scheduling tools into one intuitive dashboard. It automates follow-ups, sequences, and customer onboarding, helping agencies save time and streamline operations.
Its lead nurturing tools go beyond traditional email campaigns by incorporating phone calls, voicemail drops, and even Facebook Messenger outreach. With workflow automation, agencies can set up personalized, behavior-driven sequences – like sending discount codes to customers who abandon their shopping carts.
The platform also includes tools for social media management and reputation monitoring. Agencies can schedule posts, track mentions, and respond to reviews – all from within the system. Real-time analytics provide actionable insights, allowing agencies to track conversions and fine-tune campaigns based on performance data.
White-Label Customization for Agencies
Agencies can take full ownership of the Multichannel Campaign Manager by rebranding it with their own logo, color palette, and custom domain. This creates a seamless, proprietary software experience for clients. The white-labeling options extend to custom email marketing dashboards, enhancing client confidence. Plus, the mobile app, known as the Lead Connector App, offers visual customization for a polished, client-facing experience.
Built for Growth and Client Success
The platform is designed to scale effortlessly, making it ideal for growing agencies. It eliminates the need for additional staff or infrastructure while ensuring no leads are overlooked. Automated communications maintain consistent messaging across all channels, helping agencies deliver a cohesive experience.
With clear ROI tracking, agencies can follow the customer journey from first contact to conversion. Considering that 76% of companies already use marketing automation [1], agencies equipped with these tools can position themselves as leaders in their industry. This multichannel strategy is especially valuable for service-based businesses that depend on appointment bookings and for e-commerce clients needing advanced cart recovery and follow-up capabilities.
6. Snapshot Cloning and Sharing
Snapshot Cloning and Sharing allows agencies to quickly replicate key templates – like funnels, workflows, campaigns, and CRM settings – for new clients. Instead of starting from scratch, agencies can deploy pre-configured templates across multiple accounts, saving time and effort while maintaining consistency.
Key Features That Drive Agency Efficiency
This system captures essential elements such as landing pages, email sequences, automation workflows, pipeline configurations, and custom fields. Agencies can transform successful strategies into reusable templates, ensuring consistent results and adherence to proven conversion methods across client accounts.
For example, a real estate funnel that has already delivered results can be cloned and customized for different agents while keeping the core conversion components intact. Even complex automation workflows, like lead nurturing sequences, transfer seamlessly between accounts, maintaining their effectiveness.
On top of that, this organized approach improves collaboration within teams and with external partners. The sharing feature makes it easy to extend workflows to partners, ensuring consistency and smoother operations across the board.
Real-World Applications for Agencies
Agencies can create industry-specific snapshots that simplify onboarding for recurring campaign types. For instance, a dental practice snapshot might include appointment booking funnels, follow-up email sequences, and automated review requests. Once perfected for one client, it can be tailored for other dental practices with minimal adjustments.
Similarly, e-commerce agencies can build snapshots that include abandoned cart recovery sequences, product launch campaigns, and retention workflows. These templates not only speed up client onboarding but also ensure the implementation of proven strategies right from the start.
This scalability allows agencies to onboard clients faster while continuously refining their approaches for even better results.
Benefits for Scalability and Clients
Snapshot cloning dramatically reduces the time it takes to onboard new clients. Instead of creating systems manually, agencies can implement tested templates, helping clients see value faster. This method ensures consistent quality and reduces the chance of setup errors, creating a smoother experience for everyone involved.
The feature also supports quick experimentation. Agencies can test various snapshot configurations, identify the most effective ones, and roll them out across multiple accounts. This constant refinement helps agencies stay competitive while delivering better outcomes for their clients.
7. AI Lead Scoring and Routing
AI Lead Scoring and Routing streamlines how leads are prioritized and distributed by analyzing factors like behavior, engagement, and demographics. This system assigns numerical scores based on the likelihood of conversion and directs leads to the most suitable sales representatives or follow-up processes. It’s a smarter way to ensure leads are handled efficiently and effectively.
Key Features That Drive Agency Growth
The AI engine works by analyzing interactions across various channels – website visits, email engagement, form submissions, and social media activity – to build detailed lead profiles. Over time, machine learning fine-tunes the scoring criteria based on actual conversion data, improving its accuracy.
Routing goes beyond basic methods like round-robin distribution. It takes into account factors such as geographic location, industry expertise, sales rep performance, and workload. High-scoring leads are often prioritized for top-performing sales reps, while newer team members are given leads that match their skill level and experience.
The system also updates lead scores in real time. For instance, if a prospect downloads a pricing guide and repeatedly visits the contact page, their score automatically increases, ensuring they’re routed quickly. This dynamic adjustment ensures that engagement is recognized and acted upon promptly.
Practical Applications for Agencies
AI Lead Scoring and Routing is versatile and can be tailored to specific industries. Here’s how it works in different agency settings:
- Real Estate Agencies: By tracking behaviors like viewing multiple property listings, using mortgage calculators, or revisiting specific neighborhoods, the system identifies serious buyers and distinguishes them from casual browsers.
- B2B Service Agencies: Leads are qualified based on company characteristics like size, industry, and engagement level. For example, if a C-level executive downloads several whitepapers and participates in a webinar, the system flags them as high-priority and routes them to senior sales staff.
- E-commerce Agencies: The system monitors cart activity, product comparisons, and review reading patterns to predict when a customer is ready to buy. This allows for timely, personalized outreach that can help seal the deal.
Scalable Solutions and Client Benefits
AI lead scoring takes the guesswork out of lead qualification, enabling agencies to focus their efforts on prospects most likely to convert. This targeted approach not only improves close rates but also reduces time wasted on low-quality leads.
The routing system ensures leads are assigned efficiently, avoiding delays or bottlenecks. Consistent distribution keeps response times fast, which is crucial for maintaining prospect interest throughout the sales process.
For agencies managing multiple clients, the system offers in-depth analytics to highlight which lead sources deliver the best results. These insights help refine marketing strategies and optimize spending across campaigns and industries.
As agencies grow, the technology scales effortlessly. Automated workflows handle large volumes of leads while still maintaining the personalized touch that drives conversions, making it a reliable solution for agencies of any size.
8. Appointment Scheduling Suite
The Appointment Scheduling Suite takes the hassle out of managing appointments by automating the entire booking process. Forget the endless back-and-forth emails and calls – this system allows agencies to focus on what they do best: delivering results. By eliminating manual scheduling, it frees up valuable time and ensures a smoother client experience.
White-Label Customization Options
This suite is designed with branding in mind, giving agencies the tools to create a fully personalized scheduling experience. With custom domains, clients interact with what feels like the agency’s own platform, rather than a generic third-party tool.
Every touchpoint can be tailored to match the agency’s identity – from booking pages to automated emails like confirmations, reminders, and follow-ups. The system integrates directly into agency websites, creating a seamless experience for clients. It also syncs effortlessly with major calendar platforms, ensuring appointments fit smoothly into existing workflows. And for agencies working with clients across different regions, the built-in time zone support is a lifesaver.
Key Features That Drive Efficiency
- Automated buffer times: No more back-to-back meetings that leave no room to breathe. The system automatically adds preparation time between appointments, keeping schedules on track and reducing stress.
- Group scheduling: Whether it’s a team meeting, client presentation, or training session, the system coordinates availability across multiple participants and suggests the best meeting times.
- Payment integration: Collect deposits or full payments during booking to reduce no-shows and secure commitment, especially useful for consultation-based services.
- Conditional logic: Tailor booking options based on the type of service. For instance, limit new client consultations to specific time slots while offering more flexible options for existing clients. These features ensure every appointment is handled with precision.
How Agencies Are Using It
Digital marketing agencies streamline their sales funnel by automatically scheduling discovery calls with qualified leads. For example, when a prospect engages with a lead magnet or reaches a specific milestone, they’re instantly offered booking options that align with the agency’s availability.
Consulting firms rely on the suite to coordinate complex strategy sessions. Need input from both the account manager and a technical expert? The system aligns calendars and even reserves the right conference room – all without manual effort.
Service-based agencies use the platform to manage recurring appointments, like monthly check-ins or project updates. These meetings can be scheduled and rescheduled automatically, ensuring consistent communication with clients without the extra workload.
Designed for Growth and Client Convenience
As agencies grow, the scheduling suite scales with them. Features like round-robin distribution ensure appointment requests are evenly distributed across team members, preventing burnout while maintaining fast response times.
The suite also includes analytics and reporting tools, offering insights into booking trends, no-show rates, and the most effective meeting times. Agencies can even track where bookings are coming from, helping them refine their marketing efforts.
Client satisfaction gets a serious boost with automated reminders sent via email or SMS, reducing no-shows and keeping appointments top-of-mind. If a client needs to reschedule or cancel, they can do so through the platform, which updates calendars and notifies team members automatically. This level of flexibility and efficiency reinforces an agency’s professionalism while keeping clients happy.
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9. Reputation Management Platform
The Reputation Management Platform brings everything you need for review collection and feedback tracking into a single, easy-to-use dashboard. Forget the hassle of manually keeping tabs on reviews from Google, Facebook, Yelp, and other platforms. With this tool, agencies can focus on what matters most: maintaining and improving their clients’ online reputation.
White-Label Customization Options
One of the standout features of this platform is its flexibility. Agencies can fully customize the platform to align with their branding. From personalized review request emails and landing pages to client dashboards and even custom domain names for review collection, the platform ensures a seamless brand experience. Plus, with mobile access, clients and team members can stay updated on reputation metrics no matter where they are.
Features and Benefits
The platform simplifies reputation management with automated feedback collection, saving time and effort. Its dashboard provides a clear view of reviews and trends, making it easy to spot areas for improvement and opportunities to enhance a client’s public image. This functionality is designed to work across industries, offering a scalable solution for agencies of all sizes.
Use Cases and Scalability
This platform is a game-changer for agencies working with a variety of clients, from local businesses and multi-location enterprises to online retailers. Its unified approach to reputation management adapts seamlessly as agencies grow, supporting a larger client base and delivering more detailed reporting. With customizable performance metrics, it’s easier than ever to showcase value and results to clients.
10. Membership and Course Platform
The Membership and Course Platform in GoHighLevel’s white-label toolkit opens up opportunities for agencies to dive into client education. It provides a centralized hub for creating, hosting, and monetizing courses. With this tool, agencies can offer structured training programs tailored to their clients’ needs. Not only does this strengthen client relationships, but it also introduces a fresh revenue stream, helping position your agency as a well-rounded partner focused on driving growth.
11. HIPAA Compliance Add-on
For agencies working with healthcare clients, meeting strict regulatory requirements for handling sensitive patient data is non-negotiable. The HIPAA Compliance add-on is designed to help agencies align their data management practices with HIPAA standards for managing Protected Health Information (PHI), ensuring a higher level of data security for healthcare clients.
This feature integrates directly into your GoHighLevel platform, enhancing compliance capabilities within healthcare-focused workflows.
Overview
The HIPAA Compliance add-on helps agencies structure their workflows to adhere to HIPAA standards. It simplifies the complexities of compliance, offering healthcare clients the assurance that their sensitive data is being handled with the utmost care and in line with regulatory expectations.
Application in Agency Workflows
By incorporating the HIPAA Compliance add-on into your GoHighLevel setup, agencies can manage sensitive patient information in a way that aligns with HIPAA regulations. This integration helps streamline processes and implement safeguards, reducing the risk of compliance violations.
Benefits for Agencies
Using the HIPAA Compliance add-on offers agencies several advantages:
- Efficiently handle sensitive patient data within regulated environments.
- Align data management workflows with health information privacy requirements.
- Broaden service offerings to include healthcare clients with stricter compliance demands.
Incorporating the HIPAA Compliance add-on is a strategic move for agencies looking to responsibly manage healthcare data while expanding their reach into regulated industries. It’s a valuable tool for maintaining trust and meeting the unique needs of healthcare clients.
12. Webchat Widget
The Webchat Widget turns your website into a powerful lead-generation tool by enabling real-time conversations with visitors. This interactive feature engages prospects at the perfect moment – when they’re actively browsing – helping turn casual visitors into qualified leads through instant, personalized communication.
Today’s website visitors expect quick answers to their questions. The Webchat Widget delivers on this expectation while seamlessly syncing with your GoHighLevel CRM to ensure no conversation goes unnoticed. This instant engagement creates a smooth, branded experience from start to finish.
White-label Customization Options
Like other GoHighLevel white-label tools, the Webchat Widget offers extensive customization options to maintain your clients’ branding throughout the customer journey. You can tweak colors, fonts, and messaging to perfectly align with each client’s website design. The widget also supports features like custom welcome messages, automated replies, and branded chat bubbles that blend naturally into the site.
Domain customization ensures all interactions appear to come directly from your client’s domain, reinforcing trust and brand consistency. Plus, the widget automatically adjusts for both desktop and mobile, providing a consistent user experience across all devices without requiring extra setup.
Key Features for Agency Growth
The Webchat Widget is designed to simplify lead capture. It automatically collects visitor details during conversations, feeding them directly into the GoHighLevel CRM. This eliminates the need for manual data entry, saving time and ensuring no leads slip through the cracks.
Smart routing capabilities ensure conversations are directed to the right team members based on predefined rules. Whether it’s assigning chats by time zone, expertise, or availability, this feature is especially helpful for agencies managing multiple clients across industries or regions.
The widget also integrates with GoHighLevel’s automation workflows. For example, if a visitor asks about pricing, the system can instantly send detailed pricing information and set up follow-up actions like scheduling a call or sending additional resources.
Use Cases Across Industries
The Webchat Widget is versatile, making it valuable for agencies across various industries:
- Real estate agencies can use it to capture property inquiries on the spot. Instead of filling out lengthy forms, potential buyers can ask questions directly while browsing listings, leading to higher conversion rates and shorter sales cycles.
- Professional service providers like law firms and consulting agencies can offer initial consultations or answer FAQs directly through the widget. The chat history becomes a useful resource for future interactions, helping establish strong client relationships from the start.
- E-commerce businesses rely on the widget for customer support and sales assistance. Shoppers can ask about product details, shipping, or return policies without leaving the site, reducing cart abandonment and improving overall satisfaction.
Scalability and Benefits for Clients
As your agency grows, the Webchat Widget scales effortlessly, managing unlimited conversations across multiple client websites from one central dashboard. Multiple agents can handle chats at the same time, ensuring quick responses even during busy periods.
Analytics and reporting tools give you valuable insights into visitor behavior and chat performance. Metrics like response time, conversation volume, and conversion rates help you fine-tune strategies and demonstrate ROI to your clients.
The widget’s offline messaging feature ensures no leads are missed when agents aren’t available. Visitors can leave messages that automatically create new leads in the CRM, complete with their contact information and questions. This is especially helpful for agencies working with clients across different time zones.
13. Payments and Invoicing System
GoHighLevel’s Payments and Invoicing System simplifies client billing by centralizing payment collection and automating essential financial tasks. Whether through funnels, forms, invoices, or subscription plans, agencies can efficiently manage multiple revenue streams while keeping everything organized in one place.
White-label Customization Options
This system allows agencies to fully customize payment processing under their own brand. By designing branded payment pages, you can provide a seamless and professional experience for clients. It supports both one-time and recurring payments, offering flexibility while building trust and consistency.
Features That Streamline Operations
With Stripe integration, payment processing becomes seamless and reliable, all within the GoHighLevel platform. Agencies can easily create products, establish pricing, handle tax calculations, and access detailed payment histories without the need for multiple tools. Automated workflows – such as sending onboarding emails, assigning tasks, or managing follow-ups for failed payments – cut down on repetitive administrative tasks.
Practical Applications for Agencies
For agencies managing retainer services or ongoing campaigns, subscription billing simplifies recurring payments and invoicing. This not only ensures steady revenue but also minimizes time spent on manual billing. Features like automated upsell and downsell workflows in sales funnels and the ability to send payment links via SMS open up new revenue possibilities.
14. Analytics and Reporting Suite
GoHighLevel’s Analytics and Reporting Suite turns raw data into actionable insights, helping agencies refine their strategies and showcase value to clients. From tracking lead conversions to evaluating campaign performance, this tool equips agencies with the intelligence they need to succeed. Here’s how it benefits agencies.
White-label Customization Options
With white-label customization, agencies can fully brand dashboards by adding their logos, colors, and headers. This creates a seamless, professional look for both mobile and web platforms. By including custom branding on reports and dashboards, agencies can deliver analytics that feel like they came from their own proprietary systems, not a third-party tool. Automated branded reports add another layer of professionalism, enhancing client trust and reinforcing the agency’s image.
Features That Drive Agency Growth
The suite offers real-time tracking to monitor lead sources, conversion funnels, and revenue attribution across all marketing channels. Heat mapping tools reveal where prospects engage most within funnels, helping agencies identify problem areas and opportunities to improve client ROI.
Advanced segmentation tools go even further, analyzing demographics, traffic sources, and user behavior. These insights allow agencies to calculate key metrics like lifetime customer value, cost per acquisition, and return on ad spend. By understanding which client segments are the most profitable, agencies can replicate successful strategies, optimize investments, and justify pricing with solid data.
How Agencies Can Use These Features
Agencies can use the suite’s detailed analytics to refine their strategies and deliver better results for clients. Here’s how:
- Attribution Modeling: Digital marketing agencies can track multi-touch customer journeys across email, SMS, social media, and paid ads. This provides a clear picture of how each channel contributes to conversions, making budget discussions more strategic and data-driven.
- CRM Analytics: Sales-focused agencies can identify patterns in their highest-converting leads. By analyzing lead sources, optimal contact timing, and follow-up sequences, agencies can fine-tune their prospecting strategies and improve close rates across their client base.
Scalable and Client-Focused Tools
The reporting suite is designed to handle data from hundreds of campaigns without compromising performance. Automated report scheduling ensures clients receive regular updates, allowing agencies to focus on strategy rather than administrative tasks.
Client-facing dashboards offer transparency, giving clients real-time access to performance metrics. They can track progress toward goals and see exactly how their marketing dollars are working. This self-service approach not only builds trust but also reduces the need for frequent status meetings, positioning agencies as efficient, data-driven partners.
15. API and Webhooks Integration
GoHighLevel’s API and Webhooks Integration is another tool in its white-label suite designed to help agencies streamline operations and manage growth seamlessly. This feature connects your agency’s existing tech stack to the platform, enabling automated data exchanges between GoHighLevel and your external applications.
Key Features
- Real-time data exchange: The RESTful API allows for instant communication between GoHighLevel and your connected software.
- Event-driven notifications: Webhooks send alerts to external systems whenever specific events occur within the platform.
- Bi-directional synchronization: Updates are mirrored across systems, ensuring data stays consistent.
- Error handling and retries: Built-in mechanisms improve data reliability by addressing failed attempts automatically.
- Rate limiting: Controls the frequency of data transfers to maintain system performance.
These capabilities help agencies improve efficiency across various workflows.
How Agencies Use These Integrations
Agencies leverage these tools to:
- Automate follow-up processes for e-commerce clients.
- Simplify documentation workflows in financial services.
- Keep multi-location client data synchronized and up-to-date.
Supporting Growth and Client Insights
The API is built to handle your agency’s growing needs, managing higher data volumes without compromising performance. It also supports the creation of custom dashboards, which combine data from multiple sources. This gives your clients a unified view of their most important metrics, enhancing their decision-making and overall experience.
Feature Comparison Table
Compare each tool’s features, customization options, use cases, and pricing to determine the best fit for your agency. The table below offers an easy-to-read summary of each app’s standout features, customization capabilities, primary use cases, and pricing.
| App Name | Key Features | Customization Options | Primary Use Case | Pricing (USD) |
|---|---|---|---|---|
| Closely | AI-powered LinkedIn/email outreach, data enrichment, multichannel campaigns | Full branding, custom domain, web platform | Lead generation, prospecting | $49‑$350/month |
| HighLevel CRM | Contact management, pipeline tracking, deal automation | Complete rebrand, custom domain, mobile/web | Client relationship management | $97‑$497/month |
| HighLevel White Label Mobile App | Custom iOS and Android apps, push notifications, client portal | Full app store branding, custom icons/colors | Client engagement, mobile access | $99/month per app |
| Workflow Automation Builder | Drag-and-drop builder, trigger-based actions, multi-step sequences | Backend branding, custom templates | Process automation, nurturing | Included in core plans |
| Multichannel Campaign Manager | SMS, email, voicemail drops, social posting | Full interface customization | Campaign management, outreach | $97‑$297/month |
| Snapshot Cloning and Sharing | Template sharing, industry-specific setups, one-click deployment | Private labeling, custom templates | Client onboarding, scalability | $197/month |
| AI Lead Scoring and Routing | Behavioral tracking, predictive scoring, automated routing | Custom scoring models, branded reports | Lead qualification, prioritization | $297/month |
| Appointment Scheduling Suite | Calendar sync, automated reminders, booking pages | Custom booking pages, branded confirmations | Meeting coordination, client booking | $97/month |
| Reputation Management Platform | Review monitoring, response automation, rating tracking | White-label reports, custom dashboards | Online reputation, review management | $197/month |
| Membership and Course Platform | Course creation, content delivery, progress tracking | Full portal branding, custom domains | Education delivery, client training | $297/month |
| HIPAA Compliance Add-on | Encrypted communications, audit trails, secure storage | Compliant branding, secure portals | Healthcare clients, data protection | $497/month |
| Webchat Widget | Live chat, chatbot integration, visitor tracking | Custom chat appearance, branded interface | Website engagement, lead capture | $97/month |
| Payments and Invoicing System | Payment processing, recurring billing, invoice automation | Branded payment pages, custom receipts | Revenue collection, billing automation | 2.9% + $0.30 per transaction |
| Analytics and Reporting Suite | Performance dashboards, custom reports, ROI tracking | White-label reports, agency branding | Performance analysis, client reporting | $197/month |
| API and Webhooks Integration | Real-time data sync, custom integrations, event triggers | Backend customization, private endpoints | System integration, data automation | $97/month |
This table gives a quick overview of the tools, helping you compare their offerings and decide which ones align with your agency’s goals. Customization options range from complete visual branding to backend tweaks, ensuring flexibility for various needs. Pricing reflects the complexity and functionality of each tool, while the Payments and Invoicing System uses a standard fee model of 2.9% plus $0.30 per transaction.
The GoHighLevel ecosystem is designed to help agencies create tailored solutions while managing costs. Many agencies achieve great results by combining three to five core apps. Common choices include the HighLevel CRM, Workflow Automation Builder, and either Closely or the Multichannel Campaign Manager, depending on whether LinkedIn outreach or broader campaign management is the focus.
How to Implement These Apps in Your Agency
Rolling out new tools in your agency doesn’t have to be overwhelming. By starting with a solid foundation and scaling thoughtfully, you can integrate these apps effectively while meeting client needs.
Start with the Basics
Kick things off by setting up three essential tools: HighLevel CRM, a Workflow Automation Builder, and a lead generation tool. For LinkedIn outreach, many agencies turn to Closely, while others prefer the Multichannel Campaign Manager for broader campaigns. These core apps will help you manage clients more efficiently. Use your CRM as the central hub for client data – set up pipelines, customize contact fields, and build basic automation workflows to ensure seamless data sharing between tools.
Ensure Your Branding Stays Front and Center
Consistency is key when it comes to branding. Apply your agency’s style guide – logos, colors, fonts, and messaging – across all platforms. On web-based tools like Closely, set up a custom domain so clients always see your branding, reinforcing your agency’s professional image.
Tackle US Compliance Requirements Early On
If your agency operates in industries like healthcare, compliance is non-negotiable. For healthcare clients, activate the HIPAA Compliance Add-on before handling sensitive patient data. This includes setting up encrypted communications, audit trails, and training your team on secure data practices. For payment processing, make sure you meet PCI DSS standards by configuring secure payment pages and proper data retention settings.
Train Your Team for Success
Set up role-specific training programs to ensure your team can confidently use the tools they need. Stagger the training to let everyone focus on their specific responsibilities. Once your team is up to speed, you’ll be ready to introduce the new system to clients.
Migrate Clients Gradually
Start by transitioning a small group of 3 to 5 clients who are open to testing new processes. This pilot phase allows you to spot and fix any issues before rolling out changes on a larger scale. Communicate clearly with clients about what’s changing and highlight the benefits, such as fewer no-shows thanks to automated reminders in the Appointment Scheduling Suite or more professional, branded booking pages.
Connect Your Systems
Before going live, map out how data will flow between your apps. Test everything in a sandbox environment to avoid hiccups. Use API and Webhooks Integration to link your tools – for instance, syncing leads from Closely to HighLevel CRM, triggering workflows when appointments are booked, or updating records when payments are processed.
Track Performance and Fine-Tune
Monitor key metrics like lead conversion rates, client response times, and system uptime. Use the Analytics and Reporting Suite to review dashboards and set up alerts for important thresholds. These insights will help you identify what’s working and where adjustments are needed, guiding future improvements.
Expand as Client Needs Grow
Once your core setup is running smoothly, you can expand your offerings based on client demand. For example, if clients start asking about managing their online reputation, consider adding a Reputation Management Platform. If there’s interest in course creation, the Membership and Course Platform can be a great addition. Many agencies find success starting with 5 to 7 core apps, then gradually adding specialized tools to enhance their services over time.
Conclusion
The 15 GoHighLevel white label apps we’ve explored offer a powerful set of tools to help your agency grow while delivering exceptional results for your clients. From Closely’s LinkedIn outreach features to the all-in-one CRM system and sophisticated automation workflows, these tools work in harmony to provide a smooth and professional experience under your agency’s brand.
One of the biggest advantages here is how effortlessly these tools integrate. By combining lead generation through Closely with HighLevel’s CRM, setting up automated workflows, and tracking performance in real time, you create a system that operates around the clock. This means your clients benefit from higher-quality leads, quicker response times, and more polished interactions, while your agency enjoys smoother processes and less manual effort. Together, these tools lay the foundation for a reliable and efficient agency framework.
White labeling takes your agency to the next level by enhancing how you’re perceived in the market. It allows you to position yourself as a premium service provider, charge higher fees, and foster stronger client loyalty – all while standing out from the competition.
The suggested implementation strategy – starting with 5 to 7 core tools and expanding as needed – offers a practical way to build your services without overwhelming your team. This step-by-step approach ensures you can meet client demands while gradually creating a service lineup that grows alongside your agency.
But this isn’t just about automation or saving time. These apps help you create systems that grow with your agency. When workflows are automated, branding stays consistent, and platforms share data seamlessly, you’re setting the stage for scalable growth. This means you can take on more clients without compromising on quality, ensuring both client satisfaction and long-term success for your agency.
FAQs
How can GoHighLevel’s white-label apps help my agency grow and stand out?
GoHighLevel’s white-label apps let your agency deliver a completely branded experience, helping you strengthen client relationships and stand out in a crowded market. By personalizing the platform with your agency’s logo, colors, and fonts, you can provide clients with a polished CRM solution that feels tailored specifically to your brand.
These tools also allow you to position your agency as a software provider with its own branded CRM. This can boost client loyalty while opening the door to steady, recurring revenue. Offering a white-label CRM not only enhances your agency’s reputation but also makes your services an essential part of your clients’ success, fueling long-term growth.
What are the first steps to successfully set up GoHighLevel’s white-label apps for my agency?
To kick off your journey with GoHighLevel’s white-label apps, here are the key steps to follow:
- Prepare Your Branding: Gather your logo, color scheme, and preferred fonts so the app mirrors your agency’s look and feel.
- Personalize the App: Upload your branding elements, tweak the layout, and organize the navigation to make the app user-friendly.
- Connect Your CRM: Link the app to GoHighLevel’s CRM to simplify lead management, automate tasks, and centralize client interactions.
- Enable Notifications: Activate SMS and push notifications to keep everyone updated with real-time alerts, appointment reminders, and automated campaigns.
- Adjust Settings: Fine-tune permissions, user access, and default pages to align with your agency’s workflow.
By aligning the app with your agency’s identity and operations, you’ll deliver a smooth experience for your team and clients, boosting both efficiency and outcomes.
How does white-label customization improve client relationships and boost my agency’s brand image?
White-label customization allows your agency to strengthen client relationships and elevate your brand presence by offering a fully branded and smooth experience. When you integrate your agency’s logo, colors, and unique elements, you present a polished and unified image that inspires trust and confidence among your clients.
On top of that, providing customized solutions, templates geared toward specific industries, and dependable support establishes your agency as a trusted partner in your clients’ success. This tailored approach not only encourages long-term loyalty but also helps your agency stand out in a crowded market, making it easier to keep current clients and win over new ones.