First, let’s discuss LinkedIn connections and how they can help your businesses. LinkedIn has a large number of professionals, around 610 million. As such, you can imagine the platform’s effectiveness and its importance for business networking.
Furthermore, you will find professionals from all over the world on LinkedIn. Reportedly, there are users from more than 200 countries. For all businesses, this scale and scope provide tons of opportunities for business activities like lead generation.
Of course, there are many other things that LinkedIn has for sales personnel apart from potential customers and new business opportunities. Many of your current customers will be on LinkedIn; this means you can easily cash it and make a solid network from the people you already know or work with.
LinkedIn offers plenty of unrivaled opportunities that you can use to connect with others; you can grow your brand’s reach and awareness.
However, all this is only possible if you have a high follower count, and it can significantly improve your brand’s presence.
Why invite LinkedIn Connections?
If you remain active most of the time on social media, you know that feeling that comes when you have a high number of followers, friends, and engagements for your content. It might sound a bit odd, but it offers a great feeling of success and validation. And the same rule applies to a LinkedIn company page.
The high number of followers your brand has, the higher your influence will be. However, that’s not the end, and it has many other consequences from a business perspective, such as:
Promotion: You can advertise your products and services in a better way and to a wider audience that likes your content and your offerings.
Marketing: If you have a business website, LinkedIn can be the perfect support tool. According to the reports, over 46% of social media traffic and visitors visiting business websites are via LinkedIn. In this way, you can drive traffic to your personal platform from LinkedIn.
Find new talent: LinkedIn is the best tool for those who want to grow or expand their sales team. Besides, it also helps to improve other areas of the business. You always have followers that are geared up and ready to serve you.
Enhance credibility: LinkedIn allows users to create and share various types of content. If you want to build authority in your niche, you can do that by sharing meaningful content, and when your friends and followers like and share your content, it will add credibility to your brand.
Increase awareness: Conversations are always occurring on a busy platform like LinkedIn. You can also join those conversions and raise awareness about the things that are vital for your business.
As you can see, all these things are priceless to all businesses. By having a functional business page on LinkedIn and inviting connections, you can gain various benefits from LinkedIn.
What Does the Invite Feature Include and Offer?
The LinkedIn invite feature is not the newest. It was available earlier, and then authorities removed it due to inappropriate uses and spams. Many LinkedIn users and businesses were highly frustrated due to the abusing of the feature.
In May last year, the invite feature was re-introduced, but for a few days and it was removed once again. However, now it’s back with necessary updates and for good.
The invite feature offers page admins the opportunity to connect with other people on the platform. However, there are a few rules and restrictions that page admins would have to deal with.
Some restrictions on the feature are:
- Page admins with less than 500 connections can send invitations to everyone they’re connected with. However, those who have over 500 connections have to pick who they want to send invites to.
- This feature is only available for company pages with less than 100,000 followers. In this way, larger pages or organizations cannot misuse the feature.
- Only page admins with more than three connections can use this feature.
- Admins can only send a single invite to their connections. It means we will not see spamming.
- Admins can send only 50 new invites per session.
So, if you’re trying to find potential prospects, this invite feature can make things easier for you. What’s more, you won’t get spammed by bots and unscrupulous users. Additionally, you can also opt-out of receiving such requests and invites if you wish.
How to Invite Followers on Your LinkedIn Business Pages?
Probably many of you will be thinking about how to invite followers to your LinkedIn company pages. If that’s the case, we will show you how to do it, and luckily, it’s not that difficult despite some restrictions.
For instance, page admins can only send invites to 1st-degree connections regarding their business page in LinkedIn.
Here’s how to get started:
- First, you need to sign in to your LinkedIn account.
- Then, go to the Admin panel, which is on the left of your LinkedIn homepage on laptops and desktops.
- Now, click on the Admin tools, and you will see the ‘invite connections’ tab.
- Here select the connections that you want to invite to your business page.
- By clicking on the Invite connections option, send an invitation to the selected users.
It’s simple to get started, but remember the limitations and rules that we outlined above. Furthermore, those users you have sent invites earlier and those already following your business page will be filtered out.
Besides, LinkedIn advises that you should send invitations to like-minded users and those who will be genuinely interested in your offerings. Lastly, don’t forget to send a thank you message to those users who accepted the request.
Tips To Increase Your LinkedIn Company Page Followers
Although it’s not that difficult or technical to invite others to your LinkedIn business page, but there are some limitations and restrictions that can be hurdles for you when you want to grow your followers. So, is it possible to boost the number of followers and engagements of your brand? Luckily, there are ways to do so, have a look:
Complete your LinkedIn profile
Although this is an obvious point, many businesses still don’t fill out their profiles completely. You should fill out all the information in the appropriate fields, not only on the basic information.
Try to find some niche-relevant keywords as they are extremely helpful. Don’t forget to include these key phrases on your profile but not go overboard.
Besides, analyze your tagline as well as your description. Lastly, ensure that your personal details and contact information is updated with a strong call to action.
Probably you have heard several times that content is king; yes, it is, we agree. But still, we will advise you to design and follow a content plan, and then you need to share the content on LinkedIn.
In other words, create content regularly, post it on your official page or LinkedIn profile. Whether you create contextual posts, videos, or infographics, ensure that it is relevant and useful for your followers.
Whether you draft the content yourself or have a team to do so, spend some time organizing things and finding the topics relevant to your followers and business. If your followers engage with your content or what you publish, you will surely find new connections and followers.
Optimize your content and posts
Ensure to follow LinkedIn’s guidelines about the content. Similarly, also pay attention to what your posts are containing. Your LinkedIn posts should be well-optimized, relevant, and follows a routine. In this way, your followers know when to visit your business page for updates.
Additionally, hashtags are important for your posts as they give them momentum, make your posts visible to new followers. Besides, pay attention to things like SEO so that users searching for those terms can find your content.
Promote your business page
You can promote your business page and content on LinkedIn in several ways. However, before doing so, ensure that you have a proper company page that includes things like your advertising communications, email signature, and posts.
Finally, when it’s about how you can invite followers on LinkedIn business pages, you need to think outside of the box and try to utilize other networks than just LinkedIn itself.
Evidently, LinkedIn’s new and re-added invite feature can be a game-changer for all businesses. For all new brands who want to build or grow their presence on LinkedIn, this feature is ideal for gaining new followers and healthy business leads. However, there are a few restrictions to keep the platform clean and prevent abuse.
LinkedIn’s invites feature can significantly help you acquire new business leads, expand your network and reach, and gain numerous new followers.
So, ensure that you promote your business page correctly and appropriately to attract new people. Spread info about your brand and business through LinkedIn and other similar platforms, and wait for the magic!