No, LinkedIn does not reveal who saves your posts. The save feature is private, allowing users to bookmark content without sharing their interests with others. While saver identities remain hidden, LinkedIn analytics still provide other useful data like views, likes, comments, and shares to help you gauge your content’s performance.
Key points:
- Save feature: Lets users bookmark posts privately.
- Privacy: Saver information is not visible to post authors or others.
- Analytics: Use metrics like views, likes, and saves to refine your content strategy.
If you’re looking for deeper insights, tools like Closely can enhance LinkedIn analytics with features like lead scoring, data enrichment, and outreach automation. This can help you better understand your audience and optimize your LinkedIn efforts.
LinkedIn’s Save Feature and Privacy Rules
What is LinkedIn’s Save Feature?
The Save feature on LinkedIn allows users to bookmark posts, articles, or job listings so they can revisit them later. Saved items are stored in a private section of your profile, visible only to you.
Why LinkedIn Hides Saver Information
LinkedIn prioritizes user privacy by keeping information about who saves a post completely confidential, as outlined in its privacy policy. This means only the person saving the content can see it. This level of privacy allows users to organize and save content without revealing their interests or preferences to others. It’s an important aspect to consider when using LinkedIn analytics to evaluate how your content performs [2][1].
Here’s What You Don’t Know About LinkedIn Post Analytics
Using LinkedIn Analytics for Better Content
Even though LinkedIn doesn’t let you see exactly who saves your posts, it does offer a wealth of analytics to help you understand how your content is performing. These insights can reveal what resonates with your audience and help you fine-tune your content strategy. Let’s dive into the metrics that matter and how they can shape your approach.
Key Metrics to Watch
LinkedIn’s analytics dashboard gives you a breakdown of several engagement metrics, including:
- Views: How many people saw your post.
- Likes: A quick indicator of positive reactions.
- Comments: A sign of deeper engagement and conversation.
- Shares: Proof that your content is valuable enough for others to pass along.
- Saves: How often your post is bookmarked for later reference.
Including saves in your metrics analysis provides a more complete picture of how your content is performing.
What High Save Numbers Tell You
If you notice a high save-to-view ratio, it’s a good sign that your content has long-term value. Posts that are educational or serve as reference material – like marketing tips, LinkedIn best practices, or career advice – tend to get saved more often than opinion pieces or news updates. This type of content remains useful over time, which is why it often stands out in terms of saves.
Using Analytics to Refine Your Content
Spotting trends in your analytics is crucial for improving your content strategy. For example, if your how-to guides consistently generate more saves than industry news updates, it’s clear your audience prefers actionable advice. Use these insights to steer your content planning in a direction that aligns with their preferences.
The format of your posts also matters. Carousel posts filled with actionable tips might attract more saves than single-image posts, while videos explaining complex topics could outperform plain text in terms of bookmarks. Experimenting with formats can uncover what works best for your audience.
Timing is another factor to consider. By testing different posting schedules, you can discover when your audience is most likely to save your content. For instance, business professionals might bookmark posts during work hours but engage more actively with likes and comments in the evening. Recognizing these patterns helps you adjust both your posting times and content formats to better meet their needs.
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How to Create Content People Want to Save
If you want your content to stand out on LinkedIn, aim to create posts that people find valuable enough to bookmark. The key? Offer practical, easy-to-use information that professionals can return to throughout their careers.
Post Formats That Get Saved
Posts that are structured as lists or detailed guides tend to get saved more often. Why? Because they provide clear, step-by-step advice that readers can easily revisit when needed.
Creating Long-Term Value Content
To make your content timeless, focus on topics that address ongoing challenges or break down complex ideas. Instead of chasing trends or sharing fleeting opinions, create content that educates your audience and offers actionable takeaways they can rely on for years.
Writing Clear Calls-to-Action
Adding a strong call-to-action (CTA) can significantly boost engagement. In fact, posts with clear CTAs see a 371% increase in engagement[3].
"A strategic CTA bridges this gap, turning passive readers into active participants in your professional narrative." – SocialHQ[3]
Use straightforward, action-driven language in your CTAs. For instance:
- "Save this post for later reference 📌"
- "Tap the ‘save’ button so you can revisit this later"
The key is to place your CTA after delivering value, making it clear why saving the post will benefit the reader. Avoid cramming multiple CTAs into a single post – asking for too many actions can overwhelm your audience and reduce the impact[3].
"One way to maximize the effectiveness of your posts is to encourage engagement or give a ‘call to action.’ Basically, you need to ask the reader/viewer to do something after consuming your piece of content!" – Emily Rae Schutte, MBA – Content Writer[4]
Finally, keep an eye on your save counts along with other metrics to see how well your CTAs are working. Adjust your strategy as needed to keep improving your LinkedIn post performance.
Using Closely for Better LinkedIn Results
LinkedIn provides basic engagement metrics, but Closely takes it a step further by turning raw data into actionable insights. While LinkedIn analytics show surface-level numbers, they often lack the deeper audience insights needed to refine your strategy. For example, LinkedIn doesn’t reveal who saves your posts or provide a detailed breakdown of engagement patterns. That’s where a tool like Closely comes in handy.
Getting More Data with Closely
Closely offers advanced analytics that dive deeper into audience behavior and engagement. One standout feature is its lead scoring system, which identifies your most engaged prospects based on their interactions with your content. This helps you focus your efforts on connections that are already showing interest.
With data enrichment, Closely builds detailed profiles of your LinkedIn connections, giving you a better understanding of their business roles and contexts. This allows for more tailored follow-ups. Additionally, the platform’s web research tools provide valuable context that LinkedIn’s native analytics simply can’t deliver.
Armed with this level of insight, you can streamline your outreach while keeping it highly effective.
Automating LinkedIn Outreach
Scaling LinkedIn outreach manually can quickly become overwhelming. Closely simplifies this process with its LinkedIn automation features, which handle tasks like sending connection requests, follow-up messages, and tracking responses – all while maintaining a personal touch.
The AI-powered personalization ensures your automated messages don’t come across as generic or robotic. Instead, it uses prospect data and engagement history to craft messages that feel authentic, which is crucial for LinkedIn users who value genuine interactions.
Closely also supports multichannel campaigns, combining LinkedIn messaging with personalized email outreach. This approach increases your chances of getting a response. Plus, the unified inbox consolidates replies from both LinkedIn and email, making it easier to manage conversations across platforms.
Automation is just one piece of the puzzle – tracking and refining your efforts is equally important.
Improving Results with Closely’s Features
Closely’s campaign performance tracking helps you identify what works and what doesn’t. You’ll see which message sequences drive the best response rates, which types of content resonate most, and which audience segments are the most engaged.
If LinkedIn messaging isn’t enough, the verified email and phone number finder allows you to connect with prospects through other channels. The platform also integrates seamlessly with CRM tools, ensuring your LinkedIn activities sync with your broader sales processes, saving you from manual data entry. For teams, team management features make it easy to coordinate across multiple accounts, assign prospects, and maintain consistent messaging.
All of these features are offered at a competitive price, starting at $49 per month. The Starter plan includes one LinkedIn account and 1,000 credits for data enrichment and personalization. If you’re part of a growing team, the Growth plan at $127 per month supports three LinkedIn accounts and provides 3,000 monthly credits.
Key Points for LinkedIn Success
Understanding LinkedIn’s deeper metrics can help fine-tune your content strategy and improve outreach efforts. The platform’s recent updates introduced two new analytics features – "Saves" and "Sends" – that reveal engagement beyond the usual likes, comments, and reposts[5–7].
- Saves show how many users bookmark your post to revisit later, highlighting its lasting relevance.
- Sends track how often your post is shared through private LinkedIn messages, indicating it resonates enough to spark one-on-one conversations.
These insights offer a clearer picture of how your audience is interacting with your content, providing a foundation for smarter strategic decisions. For instance, a high number of saves signals that your content delivers value, while frequent sends suggest it inspires deeper, personal discussions.
However, LinkedIn’s built-in analytics still fall short of offering detailed data. To address this, advanced tools like Closely step in with features such as lead scoring, enriched data insights, and AI-driven outreach personalization. These tools also enable multichannel campaigns and performance tracking, helping you identify what works and scale your efforts effectively.
To succeed on LinkedIn, focus on creating content that encourages saves and private shares. Combine this with advanced analytics tools to uncover your most engaged prospects. Together, these approaches can help you craft more impactful content and outreach strategies.
FAQs
How can I use LinkedIn analytics to improve my content strategy if I don’t know who saved my posts?
Although LinkedIn doesn’t allow you to see exactly who saved your posts, its analytics can still help you fine-tune your content strategy. The Saves metric, which tracks how many people bookmarked your post, gives you a solid sense of how much your audience values your content.
Pay attention to posts with high save rates to uncover trends in what resonates most. Content like step-by-step guides, industry updates, or practical advice tends to perform well. Use these patterns to craft posts that align with your audience’s preferences, boosting engagement and setting the stage for lasting success.
What kind of LinkedIn posts are most likely to be saved by users?
LinkedIn doesn’t currently allow you to see who saves your posts. However, you can still gain insights by focusing on the type of content that tends to connect with your audience. Posts that often get saved usually include practical industry tips, step-by-step guides, useful resources, or motivational stories – the kind of content people find valuable enough to revisit later.
Although you can’t track saves directly, LinkedIn’s analytics tools can help you monitor engagement metrics like views, likes, and comments. These numbers can reveal patterns, helping you fine-tune your content strategy to better align with what your audience finds engaging and useful.
How can Closely help me gain deeper insights into LinkedIn engagement beyond basic analytics?
Closely offers a suite of tools designed to give you deeper insights into how your audience engages with your LinkedIn content. While LinkedIn doesn’t reveal who saves your posts, Closely helps you analyze engagement trends, spot key audience behaviors, and refine your outreach strategies.
With Closely, you can monitor critical metrics, detect patterns in user interactions, and adjust your content approach to better connect with your target audience. These insights are particularly helpful for sales professionals, marketers, and recruiters aiming to make a stronger impression on LinkedIn.