One of the most popular social media sites, LinkedIn has over 300 million users and continues to grow by millions per year. It’s no wonder that so many people find it a useful tool for finding jobs, promoting their businesses, and building their personal brand. But did you know that you can also use LinkedIn to drive traffic to your blog? If you haven’t done so already, take advantage of these five techniques to create an endless stream of traffic!
Why Use LinkedIn to Drive Traffic To Your Blog
- Brining initial few visitors to your website is the most difficult part of all. Once a few visitors land on your website, you can make them your regular visitors by using email marketing tools to send newsletters or make them join your website’s social media handles including groups.
- As mentioned earlier, LinkedIn has over 310 million monthly active users. So, think about the opportunity we have here.
- The visitors you get from LinkedIn will be most likely to convert into your customers.
Tips To Use LinkedIn To Drive Traffic To Your Blog
With over 300 million active users globally, there’s no excuse not to use this powerful social media tool to drive more traffic to your blog or website.
Below given are some actionable tactics or tips that you can try to bring traffic to your blog from LinkedIn. Interested? So, let’s see how
1. Setup a Highly Impactful LinkedIn Profile
The first step to driving traffic is creating a presence on LinkedIn.
A strong, optimized profile is key to success on any social network, which is why you should strive for perfection on your LinkedIn profile. When users visit your profile, you want them to take away an overall sense of who you are and what value you can bring.
The first thing people see when they visit your profile is your picture, so make sure it’s professional and flattering. Also, don’t be shy about highlighting relevant accomplishments, experience, or anything that sets you apart from other users will only serve as a way for you to stand out in people’s minds.
Make sure to fill out all of your profile information (including education and work history) so that people can get a full picture of who you are as an expert in your field. Finally, also make sure to fill out all seven sections of your profile: Summary, Skills & Endorsements, Experience, Education & Training, Memberships & Affiliations, Recommendations and Publications as well.
Don’t Forget To Create a Company Page For Your Website
As with Facebook, you can create pages on LinkedIn. When you set up your page, take a few minutes to write a compelling description of your company and include information like your location and website address.
Head over to this link to create a new company page.
Also think about adding some images of your products or services as well as yourself and key employees. Once you’ve completed these steps, make sure you actively manage your page by responding to people who comment on it and creating new content like photos and videos that help highlight your business. If done correctly, creating a Company Page can become an important resource for driving traffic back to your main site; not only that but it’s also an easy way for people interested in what you do to learn more about you and connect with you online.
2. Build More Connections
The more connections you have, higher will be interaction on your LinkedIn posts.
If you’re using LinkedIn for business, then connections are an important metric. But don’t let that discourage you from looking beyond your current network. Make an effort to connect with people who aren’t in your immediate circles and target relevant groups of professionals (for example, Content Marketing Producers or Social Media Managers).
Take a few minutes each day to reach out and introduce yourself. Like any relationship, it can take time before you start reaping rewards. Treat it like a hobby and know that relationships require care and attention. Add value by providing insightful information or opinion in response to others’ posts. Not only will they appreciate your viewpoint, but they may see you as someone worth connecting with themselves!
3. Join Targeted Groups
There are more than 2 million groups on LinkedIn already. If used properly, you can leverage groups to drive traffic to your website.
Do you focus on specific topics in your posts? Chances are there’s a group or two on LinkedIn that matches your expertise. It may seem strange at first, but joining groups related to your niche can drive traffic back to your site and help you expand your professional network.
Just remember: quality is more important than quantity when it comes to group memberships. In other words, join a few groups (3-4 is ideal) that will give you targeted potential readers who actually share interests with you. You don’t want anyone who will never click through on one of your links or read an entry, you just want those who would be likely customers for whatever service or product you offer.
Just open the search box and type for any topic and turn on the Group-only filter. It will list down all the popular LinkedIn groups in which you can join.
4. Create a LinkedIn Group
A lot of LinkedIn groups will have strict moderation rules where they might not allow new group members to share any links. Initially, this can be a problem for us since we are interested in driving traffic to our blog.
So, why not create one ourselves?
Anyone can create a group on LinkedIn easily. Even if you’re not a heavy user of LinkedIn, creating a group allows you to tap into an existing community and gives you another way to share your expertise.
Gradually, take time and grow your LinkedIn group. After making your LinkedIn group reasonably big, you could now start sharing content from your website. Later, you could even collect users’ email addresses directly from your website and use an email marketing software to send them weekly updates and keep them active. This way, you could easily build some regular viewers for your website.
5. Have LinkedIn Share Button on Your Blog
Chances are, people who are active on LinkedIn will have more followers/connections. It is also obvious that they tend to share content more than others. By having a LinkedIn Share button on your post, you can encourage your readers to share it with their connections which could eventually drive more traffic to your site. You can use a plugin like AddThis or ShareThis for adding such buttons on your posts and pages.
A lot of potential readers are using LinkedIn as their primary news source, so give them an easy way to share your content right where they hang out online. It’s an incredibly simple thing that could drive thousands of eyeballs back toward your content and help grow your following significantly.
These are some incredibly actionable tips that you can employ to drive more traffic to your blog/website. With over 300 million monthly active users, LinkedIn is a platform powerful enough to drive thousands of visitors if used properly.
Now it’s time to put these tips into actions. All the best.