LinkedIn has become a key platform for B2B sales, but manually identifying the right prospects is time-consuming and often inaccurate. AI lead scoring tools simplify this process by analyzing data and ranking leads based on their likelihood to convert. These tools leverage machine learning, predictive analytics, and real-time signals to improve lead quality and sales efficiency.
Here are five AI-powered tools that integrate with LinkedIn to help you find and engage high-value prospects:
- Closely: Combines AI scoring with multichannel outreach. Pricing starts at $49/month.
- LinkedIn Sales Navigator: Native LinkedIn tool with advanced search and lead recommendations. Starts at $99.99/month.
- Saleshub.ai: Focuses on behavioral analysis and automated outreach. Plans start at $20/month per seat.
- Expandi: Offers AI-driven engagement scoring and LinkedIn automation. Pricing details vary.
- Bardeen: No-code automation platform for LinkedIn workflows. Free plan available, with premium plans starting at $99/month.
Each tool offers unique features tailored to different business sizes and needs. Whether you’re a solo entrepreneur or part of a large sales team, these tools can save time, improve lead quality, and boost conversion rates.
How to score leads based on what their company does
Quick Comparison
| Tool | Starting Price | Key Features | Ideal For |
|---|---|---|---|
| Closely | $49/month | AI scoring, multichannel campaigns | Small to medium teams |
| Sales Navigator | $99.99/month | Advanced search, real-time insights | All business sizes |
| Saleshub.ai | $20/seat/month | Behavioral analysis, automated outreach | Small to medium teams |
| Expandi | Varies | Engagement scoring, LinkedIn automation | Medium to large teams |
| Bardeen | $0 (Free Plan) | No-code workflows, AI categorization | Teams of all sizes |
These tools can help streamline LinkedIn lead generation and integrate seamlessly with CRMs for better sales outcomes.
1. Closely
Closely is a LinkedIn automation platform designed to streamline your lead generation efforts. By combining AI-driven lead scoring with multichannel outreach, it helps you connect with prospects who are more likely to convert.
AI-powered lead scoring
At the heart of Closely is its AI engine, which evaluates prospects based on multiple data points. It learns and improves over time by analyzing successful conversions, ensuring its scoring aligns with your ideal customer profile.
The platform automates the process of gathering insights from LinkedIn profiles, company details, and public data. This ensures that lead scores are always based on up-to-date and relevant information.
Integration with LinkedIn
Closely integrates seamlessly with LinkedIn, enabling you to manage multiple accounts from one dashboard. It also supports unlimited email accounts, making it easy to run multichannel campaigns.
A unified inbox brings together responses from LinkedIn and email, so you can track engagement across all channels in one place. Plus, its advanced analytics let you measure campaign performance and identify your most engaged prospects.
These features are paired with flexible pricing options to suit businesses of all sizes.
Pricing (US dollars)
Closely offers pricing plans tailored to different needs, with annual subscriptions offering a 40% discount.
Monthly Plans:
- Starter: $49/month – 1 LinkedIn account, 1,000 credits
- Growth: $127/month – 3 LinkedIn accounts, 3,000 credits
- Essential: $205/month – 5 LinkedIn accounts, 5,000 credits
- Custom: $350/month – 10 LinkedIn accounts, custom credits
Annual Plans (40% savings):
- Starter: $29/month (billed at $348 annually)
- Growth: $87/month (billed at $1,044 annually)
- Essential: $145/month (billed at $1,740 annually)
- Custom: $206/month (billed at $2,472 annually)
Every plan includes unlimited email accounts and white-label options. Credits can be used flexibly for tasks like email lookups, phone number verification, or AI-powered personalizations.
Key features for US-based teams
For teams in the US, Closely offers robust data enrichment tools that provide verified email addresses and phone numbers, ensuring accurate contact information. Its seamless CRM integrations allow lead scoring data to flow directly into widely used business tools.
Other features include detailed analytics, round-the-clock support, and access to dedicated success managers to help maximize ROI. White-label options and team management tools also make it a great fit for collaborative business environments.
2. LinkedIn Sales Navigator
LinkedIn Sales Navigator is the premium sales tool from LinkedIn, designed to help sales professionals connect with decision-makers more effectively. By combining advanced search tools with AI-powered insights, it simplifies the process of finding and engaging with leads – all within LinkedIn’s extensive network.
AI-powered lead scoring
Sales Navigator takes LinkedIn’s native features to the next level by using AI to refine how leads are prioritized. It analyzes data from CRMs, websites, social media, and real-time intent signals to uncover actionable patterns. Based on these insights, the platform scores and ranks leads according to factors like fit, intent, and engagement. The best part? These scores update in real time as new interactions occur. Companies using this feature have reported up to a 50% increase in conversion rates and a 60% drop in manual data entry [1].
"AI can be a game-changer that totally reshapes how they approach customer acquisition." – Sendbird [1]
Integration with LinkedIn
Sales Navigator seamlessly integrates with LinkedIn’s network of over 900 million professionals and works with popular CRM systems like Salesforce, Microsoft Dynamics 365, and HubSpot. This integration allows lead scoring data to flow directly into existing sales workflows, making it easier to act on insights. Features like TeamLink and TeamLink Extend help sales teams identify warm introductions and leverage existing connections for more effective outreach. Users can also save up to 10,000 leads and accounts, keeping everything organized.
"Sales Navigator is a deep sales platform that enables virtual selling by allowing sales professionals to build and maintain relationships with their buyers at scale." – Sean Callahan, Content Marketer, LinkedIn [2]
These integration features, combined with flexible pricing plans, make the platform adaptable to a wide range of business needs.
Pricing (US dollars)
For US-based teams, LinkedIn Sales Navigator offers three pricing tiers:
Sales Navigator Core:
- $99.99/month
- $959.88/year (equivalent to $79.99/month with annual billing)
Sales Navigator Advanced:
- $179.99/month
- $1,679.88/year (equivalent to $139.99/month with annual billing)
Sales Navigator Advanced Plus:
- Starting at $1,600/month per seat
Opting for annual billing can lead to significant savings. New users can also take advantage of a free trial to explore the platform before committing.
Key features for US-based teams
Sales Navigator offers 50 free InMail messages each month with its Core plan, enabling outreach beyond your LinkedIn network. Advanced search filters allow users to target prospects based on factors like company size, industry, location, and other criteria relevant to US markets. Additional features include:
- Custom lists to track leads and accounts
- Alerts about news or events impacting your prospects
- Relationship mapping tools to identify networking gaps and build buyer circles
- Team collaboration tools for sharing lists and saved searches, reducing duplicate efforts
These tools make it easier for teams to coordinate, target the right leads, and maintain strong relationships with potential buyers. Whether you’re building connections or closing deals, Sales Navigator is a powerful ally for sales professionals.
3. Saleshub.ai
Saleshub.ai is making waves in the world of LinkedIn lead scoring by blending behavioral analysis with AI-driven automation. This platform helps sales professionals zero in on high-quality prospects, combining smart automation with insights into lead behavior. Unlike other tools, it focuses on targeting high-value leads with precision, giving your LinkedIn sales strategy a serious boost.
AI-Powered Lead Scoring
At the heart of Saleshub.ai is its AI-powered Sales Development Representatives (SDRs). These AI SDRs analyze lead behavior in real time, ensuring highly accurate scoring while automating personalized outreach and follow-ups.
The platform also uses a signals tracking system to monitor real-time indicators, such as LinkedIn engagement, giving sales teams a clear picture of which leads are actively showing interest. This makes it easier to focus on prospects who are ready to engage.
Seamless LinkedIn Integration
Saleshub.ai connects directly with LinkedIn, tracking prospect behavior like social engagement and intent signals. This integration builds detailed lead profiles that go beyond simple demographics, offering a deeper understanding of each prospect’s potential.
Pricing (US Dollars)
Saleshub.ai provides flexible pricing options to suit different business needs:
- Starter Plan: $20 per month per seat [3] – A great choice for small businesses looking to improve their sales processes with basic AI-powered lead scoring and outreach tools.
- Professional Plan: $100 per month per seat [3] – Perfect for businesses needing to automate more complex sales workflows, access custom reports, and utilize advanced AI SDR features.
- Enterprise Plan: $150 per month per seat [3] – Tailored for larger organizations with advanced sales needs, offering detailed signals tracking and enhanced integration capabilities.
Features Tailored for US-Based Teams
US-based sales teams will appreciate Saleshub.ai’s flexible plans and robust automation tools. Its precise lead scoring and automated nurturing features make it easier to manage extensive prospect databases. This allows sales teams to focus their energy on the most promising opportunities, driving better results with less manual effort.
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4. Expandi
Expandi is a cloud-based LinkedIn automation tool designed to streamline lead generation while maintaining a personal touch. It uses AI-driven lead scoring to help sales teams focus on high-quality prospects, making it a go-to choice for scaling LinkedIn outreach efforts without losing authenticity.
AI-Powered Lead Scoring
One of Expandi’s standout features is its AI Analyzer, which automatically categorizes prospect replies as positive, neutral, or negative [4]. This saves sales teams time by highlighting leads that require immediate follow-up, ensuring no potential opportunity slips through the cracks.
The platform also analyzes LinkedIn interactions to gather intent and behavioral data, allowing users to create highly targeted campaign lists. By studying reply patterns, Expandi optimizes the timing and messaging of follow-ups, ensuring every outreach is informed by actionable insights.
Seamless LinkedIn Integration
Expandi integrates deeply with LinkedIn, pulling data from sources like search results, groups, posts, and LinkedIn Sales Navigator [4]. This flexibility means you can build prospect lists from virtually any LinkedIn source relevant to your business goals.
It also offers a range of automated actions – such as profile visits, post likes, skill endorsements, and personalized messages – that work together to create natural engagement scenarios. This integration ensures that your lead generation efforts feel organic, even when automated.
Tailored Features for US-Based Teams
For US-based teams, Expandi offers features that cater specifically to their needs. The platform provides dedicated local IP addresses, reducing the risk of LinkedIn restrictions while ensuring secure and uninterrupted outreach. Its algorithm is designed to mimic human behavior, keeping automated actions discreet and natural.
Running 24/7 in the cloud, Expandi allows teams to maintain consistent engagement, even outside regular business hours. It also connects seamlessly with popular CRM tools like HubSpot and Zapier [4], making it easy to integrate into existing workflows.
A key strength of Expandi lies in its ability to help teams focus on warm leads by prioritizing engagement data and behavioral signals. This approach is particularly effective in the US market, where building relationships and delivering personalized outreach often yield better results than simply casting a wide net.
5. Bardeen
Bardeen is a no-code automation platform designed to simplify LinkedIn lead scoring and prospecting for sales teams. With more than 300,000 users relying on it, Bardeen combines AI-driven lead categorization with automated workflows to help teams identify and focus on high-value prospects [7]. Like other leading tools, Bardeen uses AI to streamline LinkedIn lead management.
AI-Powered Lead Scoring
Bardeen’s AI categorizer agent makes lead scoring effortless by learning from custom criteria [5]. It can sort and organize LinkedIn prospects based on factors like industry, company size, job title, or engagement patterns. The platform also enriches leads with verified contact and role data, ensuring decisions are based on accurate, up-to-date information [5]. Additionally, Bardeen’s AI writing agent can generate personalized messages for top prospects identified through this process [5].
Integration with LinkedIn
Bardeen seamlessly connects LinkedIn with key business tools, automating workflows for sales, marketing, and recruiting teams [6]. Users can automate connection requests, extract profile details, and monitor performance using natural language commands [7]. The platform ensures that prospect data flows directly from LinkedIn into your CRM, so no lead gets overlooked.
Pricing (US Dollars)
Bardeen offers flexible pricing plans to accommodate teams of all sizes:
| Plan | Monthly Cost | Annual Credits | Key Features |
|---|---|---|---|
| Free | $0 | 1,200 | Basic automations, 100 monthly credits |
| Starter | $99/month | 15,000 | AI Agents, AI Playbook Builder, unlimited team members |
| Teams | $500/month | 120,000 | CRM integrations, cloud workflows, 2 custom AI Playbooks |
| Enterprise | $1,500+/month | 500,000+ | Custom contracts, dedicated consultant, 5+ custom AI Playbooks |
The platform uses a credit system, allowing teams to scale their automation based on actual needs. Premium actions consume credits, while basic playbooks remain free and unlimited [9].
Key Features for US-Based Teams
For US-based sales teams, Bardeen stands out by integrating with widely-used American CRM platforms and business tools. Its automation features have proven effective across various industries.
"Bardeen has revolutionized my workflow, boosting productivity and scaling talent operations."
– Pat Johnson, Talent Research [7]
One user noted saving 1–2 hours daily by automating tasks that used to require manual effort. With Bardeen, these tasks are completed in just 10 minutes [8]. For sales development representatives, this efficiency translates into more time spent communicating with customers, ultimately driving higher revenue.
"Bardeen’s automation has transformed our behind-the-scenes work, allowing our sales team to focus on what they do best: connecting with clients and closing deals."
– Hap Proesel, Director of Business Development [8]
The platform’s natural language interface is especially appealing to US teams looking for advanced automation without the need for technical expertise. Sales managers can create detailed LinkedIn prospecting workflows with simple commands, leaving the technical execution to Bardeen’s AI.
Tool Comparison Chart
Looking for the right AI tool to enhance your LinkedIn lead scoring? Here’s a breakdown of key features, integration options, and benefits tailored for US-based teams.
| Tool | AI Lead Scoring Features | LinkedIn Integration | Key Benefits for US Teams |
|---|---|---|---|
| Closely | AI-driven personalization, lead scoring, Sales AI agents, data enrichment | Native LinkedIn automation, multi-channel campaigns | White-label options, 24/7 support, dedicated customer success, CRM integrations |
| LinkedIn Sales Navigator | Advanced search filters, lead recommendations, account insights | Native LinkedIn platform | Direct LinkedIn integration, real-time buyer intent signals, team collaboration tools |
| Saleshub.ai | Behavioral pattern analysis, intent scoring, automated lead qualification | LinkedIn profile scraping, connection automation | Multi-language support, advanced analytics |
| Expandi | Smart targeting algorithms, engagement scoring, conversion tracking | LinkedIn automation, profile visit tracking | Cloud-based security, team management, campaign templates |
| Bardeen | AI categorizer agent, custom criteria learning, lead enrichment | No-code LinkedIn workflows, natural language commands | Extensive integration library, no-code automation, unlimited team member support |
This chart highlights the diverse capabilities of AI tools, helping you match your LinkedIn prospecting needs with the right solution.
AI-powered lead scoring can increase conversion rates by as much as 25% [10], and the lead scoring software market is projected to hit $1.4 billion by 2026 [10]. Tools like LinkedIn Sales Navigator offer a seamless LinkedIn-native experience, while platforms such as Closely and Bardeen bring added automation and flexibility.
The numbers speak for themselves: businesses using AI for lead generation have reported up to a 50% boost in conversion rates [1]. Take the time to evaluate which tool aligns with your strategy and integration preferences to maximize your LinkedIn prospecting efforts.
Final Thoughts
AI lead scoring has reshaped how sales teams in the U.S. approach prospecting. A striking 98% of sales teams report better lead prioritization [12], leading to quicker responses and higher conversion rates. For instance, a B2B SaaS company reduced its average lead response time by 42% after adopting an AI lead scoring model. This change allowed them to double their daily outreach and boost their lead-to-opportunity conversion rate by 20% within just three months [13]. These results highlight how crucial it is to pick the right tool.
When choosing a tool, consider your team’s size and specific needs. Solo entrepreneurs or smaller teams should look for straightforward platforms. For example, Closely’s Starter plan, priced at $49 per month, offers LinkedIn automation and AI personalization – perfect for smaller operations. Medium-sized teams may require more scalability, which plans like Closely’s Growth plan can provide. Larger enterprises, on the other hand, often need tools that integrate seamlessly with CRMs and support efficient team management. Companies using AI-powered lead scoring tools are 2.5 times more likely to see noticeable revenue growth and can reduce their sales cycle by up to 30% [11]. Matching tool features to your team’s requirements is essential to unlocking these advantages.
Look for tools that offer seamless CRM integration and take advantage of free trials to test their performance in real-world scenarios. With the predictive lead scoring market expected to reach $5.6 billion by 2025 [11], adopting these tools early could give you a competitive edge. Focus on platforms that allow customizable LinkedIn scoring models and ongoing optimizations to keep improving your prospecting efforts.
FAQs
How can AI lead scoring tools improve LinkedIn prospecting for B2B sales professionals?
AI lead scoring tools are changing the game for LinkedIn prospecting by processing massive amounts of data to pinpoint and rank the most promising leads. These tools assess key factors like engagement levels, job titles, and company information to predict which prospects are most likely to convert. This allows sales teams to focus their energy on leads that truly matter.
By automating the initial steps of prospecting, these tools save valuable time and cut down on manual tasks. They simplify lead segmentation, making it easier to target the right audience and avoid wasting time on less promising prospects. The result? Greater efficiency, improved sales productivity, and faster deal closures.
What should businesses look for in an AI lead scoring tool that integrates with LinkedIn?
When choosing an AI lead scoring tool for LinkedIn, there are a few key factors to keep in mind. First, look for tools that offer smooth integration with both LinkedIn and your existing CRM system. This ensures your workflows stay efficient and connected.
Another must-have is real-time data processing. This feature keeps your lead scores accurate and up-to-date, helping your team focus on the most promising opportunities.
Beyond that, the tool should rely on dependable AI algorithms that can accurately identify and rank high-quality leads. Budget is another consideration – make sure the tool delivers on performance without breaking the bank.
Lastly, don’t overlook data security. Choose a platform that safeguards sensitive information and complies with privacy regulations to keep your business and customer data protected.
Can AI lead scoring tools work with CRM systems, and how do they help sales teams?
AI lead scoring tools work effortlessly with most CRM systems, allowing sales teams to access real-time lead scores right within their current workflows. This setup makes lead prioritization much easier, offering clear insights that help teams zero in on the most promising prospects.
By using predictive analytics, these tools sharpen lead qualification, save time, and encourage smoother collaboration between marketing and sales teams. The outcome? A more efficient process that lifts conversion rates and improves overall results.