LinkedIn Campus Pages are a powerful tool for connecting with Gen Z, a generation that values transparency, career growth, and meaningful work. These pages act as 24/7 virtual recruitment hubs, allowing companies to showcase their values, culture, and opportunities in a way that resonates with this audience.
Key Takeaways:
- Gen Z Preferences: They prioritize honesty, clear growth paths, work-life balance, and alignment with personal values.
- Why LinkedIn Works: It’s a platform Gen Z already uses for career exploration, offering interactive features like Q&A and employee stories.
- Content Strategies: Use employee takeovers, candid videos, and skill-building posts to engage this audience effectively.
- AI Tools: Platforms like Closely automate LinkedIn outreach, making it easier to personalize messages and manage campaigns across multiple channels.
- Tracking Success: Monitor metrics like conversion rates, diversity representation, and engagement to refine your approach.
To attract Gen Z talent, focus on genuine storytelling, clear career opportunities, and consistent engagement. Combine these efforts with AI-powered tools to scale outreach while maintaining a personal touch.
What You Need to Know About Recruiting Top Gen Z Talent – Radina Walsh (#14)
How to Set Up LinkedIn Campus Pages for Gen Z Candidates
Creating a LinkedIn Campus Page that resonates with Gen Z means moving beyond basic company details. This generation values transparency and actionable insights when evaluating potential employers, so your page needs to reflect that.
Setting Up Your Campus Page Basics
To get started, access Campus Pages through your company page if you have admin privileges. Begin with the About section, where your mission and values should be communicated in a conversational tone. Skip the corporate jargon – phrases like “we create tools that make work easier” are far more relatable than complex business language. Use visuals that mirror your actual work environment, whether it’s a casual office, a remote setup, or a collaborative space. The key is to set realistic expectations for what new hires will experience.
In the Jobs section, focus on specifics. Highlight growth opportunities, mentorship programs, and available learning resources. Gen Z candidates want to see clear paths for career development, so don’t just hint at it – spell out how roles can help them grow professionally, whether through skill-building programs or defined promotion opportunities.
Finally, bring your company culture to life by showcasing the day-to-day experience of working at your organization.
How to Display Company Culture and Values
The Life section is your chance to stand out and connect with Gen Z talent. This group places a high value on diversity and inclusion, but they want to see these values in action, not as empty promises.
Share real employee stories that highlight different backgrounds, career paths, and perspectives within your company. If you’re promoting diversity initiatives, include tangible examples like specific programs and their measurable outcomes. For instance, instead of just stating you offer flexible schedules, show how employees use them to balance their lives. Similarly, highlight career growth opportunities with concrete data, such as internal promotion rates, training budgets, or examples of employees moving across departments.
When discussing employee resource groups or community involvement, focus on participation and impact. For example, showcase how employees engage in these programs and the results they’ve achieved, rather than just listing corporate donations.
Once your page reflects your values, shift your attention to creating content that keeps Gen Z engaged.
Creating Content That Appeals to Gen Z
Gen Z craves authenticity and practical insights, so your content strategy should reflect that. This generation can spot overly polished or forced messaging from a mile away.
Employee takeovers are a great way to provide behind-the-scenes looks at daily work life. Let team members share their routines, explain projects, or talk about recent learning experiences. Content that offers career advice – like tips for skill development or navigating early career challenges – can also position your company as a helpful resource.
When celebrating achievements, focus on individual and team growth. Highlight moments like employees completing certifications, leading successful projects, or stepping into new roles.
Video content is especially effective with Gen Z, but it doesn’t need to be professionally produced. Short, candid videos featuring employees talking about their roles or explaining company processes often resonate more than polished corporate productions.
Interactive content, such as polls or Q&A posts, is another great way to engage this audience. Not only does it give you insights into what they care about, but it also shows that you value their input.
Above all, ensure every piece of content feels genuine and provides real career insights. A consistent posting schedule is important, but prioritize quality and usefulness over sheer visibility.
Using AI Tools for LinkedIn Outreach Campaigns
Once your Campus Page is optimized, the next step is expanding your reach through AI-powered outreach. Crafting engaging Campus Page content is crucial, but connecting with Gen Z talent requires more than just a passive approach. AI tools can streamline your outreach efforts, making them more targeted and efficient compared to traditional recruiting methods.
How Closely Simplifies LinkedIn Outreach
Manually managing outreach across numerous universities can be daunting. That’s where Closely steps in, automating repetitive tasks to save time and effort.
With Closely, tasks like sending connection requests, follow-up messages, and profile visits are automated while adhering to LinkedIn’s guidelines. This lets you scale your outreach without worrying about manual tracking.
The platform also provides real-time campaign metrics, helping you fine-tune your messaging. Plus, its unified inbox consolidates all LinkedIn conversations, eliminating the need to toggle between LinkedIn and email. Everything is managed directly from Closely’s dashboard, making communication seamless.
Crafting Personalized Messages for Gen Z in the U.S.
Generic messages won’t cut it with Gen Z – they expect tailored communication. Closely’s AI-driven personalization ensures your outreach feels relevant and specific to each candidate.
The platform pulls key details from LinkedIn profiles, such as education, internships, skills, and recent activities. This data is used to create customized message templates. For instance: "Hi Sarah, I noticed your project on sustainable marketing at UC Berkeley. Our team is working on similar initiatives, and I’d love to connect."
Closely also enriches candidate profiles with additional information like verified contact details, ensuring you can reach inactive candidates via email – a channel many Gen Z professionals prefer for work-related communication.
What’s more, the system learns from your successful interactions. If a specific message style or topic generates better responses, the AI adapts future messages accordingly. Over time, this process enhances your outreach with minimal manual input.
To further refine your efforts, campaigns can be segmented by factors like region, university, or graduation timeline, ensuring messages resonate with specific groups.
Coordinating LinkedIn and Email Campaigns
Gen Z often uses multiple communication channels, and Closely ensures your outreach strategy reflects that. The platform seamlessly integrates LinkedIn and email campaigns.
For example, if a candidate doesn’t respond on LinkedIn, a follow-up email is automatically sent. This approach increases your chance of engagement without duplicating or conflicting messages.
Campaign sequencing takes candidate behavior into account, adjusting outreach across various touchpoints. The entire process runs on autopilot while maintaining a personal touch at every stage.
Closely also offers robust analytics across all channels. You can analyze which combination of LinkedIn and email messages generates the best response rates, allowing you to refine your multichannel strategy based on actual performance data.
Additionally, CRM integrations keep candidate interactions synced with your recruiting system, providing full visibility. During peak hiring periods, you can launch large-scale, personalized campaigns across multiple channels with ease.
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How to Track and Improve LinkedIn Campus Page Performance
Once you’ve implemented AI-powered outreach, the next step is to measure how well your LinkedIn Campus Page is performing. Keeping an eye on key metrics is crucial for refining your approach and driving better hiring outcomes.
Monitoring Key Performance Metrics
Start by tracking the metrics that matter most: conversion rates from followers to hires, time-to-hire, and the quality of those hires. Pay attention to offer acceptance rates and diversity metrics to evaluate how effective your recruitment efforts are[1].
Interestingly, Gen Z’s engagement on LinkedIn has grown significantly – it’s now 2.7 times higher than it was in early 2020[2]. To make the most of your budget, calculate your cost per hire by comparing your total investment in Campus Page initiatives with the number of successful hires they produce[1].
Diversity metrics are another essential piece of the puzzle. By analyzing the demographic breakdown of your audience, you can ensure you’re reaching a broad and inclusive range of candidates, which aligns with Gen Z’s strong focus on inclusivity[1]. Additionally, gathering feedback from candidates and monitoring how your brand is perceived by university stakeholders can provide actionable insights[1]. Alumni engagement is also worth tracking – engaged alumni can act as powerful brand ambassadors, showcasing the long-term impact of your Campus Page[1].
For even deeper insights, consider using tools like Closely alongside LinkedIn’s native analytics. These tools can provide a more comprehensive view of your outreach performance.
Testing and Reviewing Your Content
Refining your content is an ongoing process. Use A/B testing to identify what resonates most with your audience, and survey recent hires to understand their experience with your messaging[1].
Feedback from new hires can offer valuable insights into the candidate experience, while input from university stakeholders ensures your messaging stays relevant and authentic[1].
Timing Your Posts for Maximum Reach
When you post can be just as important as what you post. Knowing your audience’s habits is key. For instance, Gen Z tends to seek out skill-building content on weekends. As Lisa Sy, Workplace Analytics Leader at LinkedIn, explains:
"Gen Z is unique in that they focus primarily on hard skills and prefer to do their learning on weekends."[2]
Given this preference and their mobile-first habits[2], it’s smart to schedule your skill-building content for weekends. Use LinkedIn’s analytics tools to pinpoint when your audience is most active, and consider using scheduling features from tools like Closely to maintain a consistent posting rhythm.
Conclusion: Making LinkedIn Campus Pages Work for Gen Z Recruitment
Recruiting Gen Z talent through LinkedIn Campus Pages isn’t just about having a presence – it’s about creating a genuine connection. This generation values transparency, diversity, and career growth, so your Campus Page needs to embody these principles.
Start by showcasing real employee stories and clear opportunities for advancement. Let your content reflect the experiences and aspirations of your workforce, demonstrating that your company aligns with the values Gen Z cares about. Highlight your commitment to inclusivity and meaningful career development to resonate with this audience.
Smart tools like Closely can take your recruitment game to the next level. By automating repetitive LinkedIn tasks while keeping interactions personal, platforms like Closely allow you to scale your outreach without losing that human touch. Managing both LinkedIn and email campaigns from one dashboard simplifies your workflow and ensures your messaging stays consistent across channels. This streamlined approach not only saves time but also boosts your recruitment impact.
Don’t forget to track your progress. Keep an eye on metrics like conversion rates, diversity representation, and candidate feedback. These insights will help you refine your strategy as you engage more Gen Z talent.
Finally, strike the right balance between automation and authenticity. While tech can handle the heavy lifting, it’s the genuine, values-driven content that will truly connect with Gen Z candidates. Remember, they’re evaluating your company just as much as you’re assessing them. Focus on building relationships, not just filling roles.
When done right, LinkedIn Campus Pages can do more than attract Gen Z talent – they can help you build a strong, future-ready talent pipeline.
FAQs
How can companies use LinkedIn Campus Pages to showcase their culture and values and attract Gen Z talent?
To connect with Gen Z talent, LinkedIn Campus Pages offer a great platform to authentically showcase what makes your company stand out. Start by highlighting your core values – whether it’s a commitment to sustainability, a focus on diversity, or making a meaningful social impact. These are the kinds of principles that resonate deeply with Gen Z, who often look for employers that align with their personal beliefs.
Bring your workplace to life by featuring stories from your current employees. Share testimonials, behind-the-scenes snapshots, or even “day-in-the-life” content. This approach not only builds trust but also gives potential candidates a clear picture of what it’s like to be part of your organization.
Make sure to spotlight perks that matter most to this generation. Flexible work arrangements, opportunities for career growth, and comprehensive healthcare benefits are all key selling points. And don’t forget – Gen Z thrives on visually appealing, authentic content, so keep your messaging clear, engaging, and relatable to leave a lasting impression.
How can companies create content that genuinely connects with Gen Z and provides practical value?
To resonate with Gen Z and offer content they’ll connect with, emphasize genuineness and usefulness in your messaging. Share your company’s core principles – like inclusivity, work-life balance, and opportunities for growth – through real-life examples and initiatives that truly embody these values.
Bring your workplace culture to life by showcasing employee stories and behind-the-scenes glimpses. This approach gives potential candidates a transparent view of what it’s like to work with you. Partnering with influencers who naturally align with your brand can also amplify your reach and help you connect with Gen Z talent in a way that feels authentic and relatable.
How can AI tools like Closely improve LinkedIn outreach campaigns to attract Gen Z talent?
AI tools like Closely simplify LinkedIn outreach campaigns by automating essential tasks and crafting personalized interactions that appeal to Gen Z candidates. These tools can pinpoint potential talent using specific criteria, ensuring outreach efforts are both focused and effective.
Beyond efficiency, AI-driven insights allow messaging to align with Gen Z’s preferences and values, such as inclusivity, innovation, and opportunities for career advancement. By combining automation with data, Closely helps create stronger connections with this tech-savvy generation, saving time while offering a more engaging and tailored candidate experience.